Essays on Promotion

Witnessing lots of ups and downs over the years, the apex management during the regime of Daniel Krum, CEO, made a decision that the company could not remain as a specialty producer carrying out business solely catering to the premium end of the laundry market. Maytag embarked upon a strategy to have a dominating position…

AIM: To find out the communication mix and promotional tools used by the Samsonite to popularize its product trekking bags and to suggest promotional ideas to make its advertisement and promotion better. OBJECTIVE: Marketing communication tools are the means by which firm attempt to inform, persuade and remind consumers, directly or indirectly, about the product…

Pepsi is an international soft drink brand, which is that every youngster relates to, but this definitely doesn’t mean that other age groups are not its consumers. Pepsin’s brand image is hip-hop, cool and lively so as to keep a refreshing attitude. Pepsin’s target audience are mostly teenagers and young adults, and its advertising reflects…

Abstract             Devon and Isabella are both contenders for a promotion. The CEO of the company, Paul McAllister, has evaluated their resumes and then interviews them together for a last time to see who would be the best candidate for the job. He asks both of them the same question, that is how they plan…

Product Relative to Target and Kmart, Wal-Mart has the largest volume of product line available in the market, which is also being accompanied by the size and number of its stores around the American domestic market. From apparel to foods and electronics, even household equipments and money services are all available on Wal-Mart. The reason…

In today business, by just having a good varieties of product is not sufficient to accomplished great result. There is no use by having a very good product when no one knows about them. This is when promotion comes in, to describe any activity by a business for informing influencing and persuading customers. In a…

Loyalty Promotions Both retailers offer a loyalty program; Petco offers Pals Rewards and PetSmart offers PetPerks. Petco’s Pals Rewards program is very simple, yet compelling. Pals Rewards gives shoppers 5% back on every purchase. In addition, Pals Rewards delivers savings through preferred pricing and exclusive discount coupons. PetSmart’s PetPerks program offers benefits, but they aren’t…

Part one we’ve learned and talked about so much as it pertains to product placement. Its simple definition is, the appearance of products in television programs or movies paid for by the manufacturer or a company. In other words to place a product in a market setting, you must undertake a series of processes e.g….

Does consumption respond to promotion? Many studies have focused on the effects of promotion on brand switching, purchase quantity, and stockpiling and have documented that promotion makes consumers switch brands and purchase earlier or more. The consumers‘ consumption decision has long been ignored, and it remains unclear how promotion affects consumption (Blattberg et al. 1995)….

Aquafina Promotion: ‘The proof of pudding is in eating it.’ Similarly a sample taste of a product may achieve something which ten advertisements will not be able to achieve. Sampling involves the active participation of the customer. After tasting or making use of the sample, the customer has to give his decision-good or bad! Will…