Essays on Retail Page 13

Marketing to a variety of customer types Goodwill Industries has mainly three types of customers shopping in their stores. Many customers frequent the high-end resale shops because their primary concern is fashion. Goodwill has upscale boutiques and specialty stores in cities throughout the United States that offer donated designer goods and department store labels. These…

The Macintosh Retail Group is a Dutch holding that competes in the sectors of clothing, living, and automotives. It is composed of Superconfex (clothing), Kwantum, Tonton Tapis, Bartels Decor, GP Décors, Klerkx Group (living), Halfords (automotive), and other smaller companies. The group operates in the Netherlands, Belgium, France, and Germany. In 1995, it made a…

Client/Server computing has become the model for new information architecture. This technology will take enterprise wide computing into the 21st century. Computing power has rapidly become distributed and interconnected throughout many organizations through networks of all types of computers. Networked computer systems are taking the form of client/server computing. With client/server computing, end users can…

When you order an item from an L.L. Bean catalog and we’re out of stock, I’m the guy to blame. And if we end up liquidating a bunch of women’s wool cashmere blazers, it’s my fault. No one understands how tough it is.” Mark Fasold, Vice President—Inventory Management, was describing the challenge of item forecasting…

Introduction: For the financial year ending January 31, 2003, retailing giant Wal-Mart reported revenues of $244. 5 billion, making it the world’s largest company. The company topped Fortune’s list of the world’s largest companies for the second year in succession Wal-Mart to emerge such a dominant player in the retailing industry. Wal-Mart’s success story is…

The toilet soaps market is estimated at 530,000 tpa including small imports. Hindustan Lever is, of course, the market leader. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, and…

This UNIQUELY is a successful and unique advertising strategy to UNIQUE has a free advertising to promote their product and build up the awareness internationally. (UNIQUELY, 2014) Performance Dimensions The price of Unison’s product is in lower price around $40-500 HACK. (UNIQUE, 2014) Compare with some similar clothing retail brand such as Ezra and Gap,…

Salience Dimensions of Grainier I) Depth of Brand Awareness Ease of recognition & recall Strong Brand Image & its easy availability in Indian Market: Grainier is a Skin Care range of products that is widely available in Indian Retail Stores and it is easy for Customers to recall the brand if they are looking to…

Wahaha Group was founded in 1987 and since then has become China’s leading soft drink producer. In fact, the company maintains a leading position in a number of product categories such as; water, milk drinks and mixed congee, and tea and juice drinks (Cravens, 2009). The Wahaha Group began as a children’s company and even…

Low prices are central to Ikea’s strategy, enabling it to reach a very broad consumer base and to remain robust in the face of extremely challenging economic conditions, even attracting new consumers who may previously have been put off by its mass-market image. However, rising raw material and transport costs forced the company to raise…