Essays on Retail Page 22

J.C. Penney is a retail outlet that operates in many locations globally. It deals with product lines such as clothing, footwear, beauty products, electronics, and jewelry. There are several changes that have taken place in the macro environment that promises to increase the fortunes of the company. The advertisement in technology is one single important…

Challenges and advantages of developing a specialty food business: The specialty food business can be rewarding and exciting, but it can also be a real struggle. Specialty foods can range from salad dressing to chocolate sauce to fragrant breads. If you can make it, you can sell it–provided you know how. The specialty food business…

What is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks, especially energy drinks and tea? ANSWERS: In 1992, senior management at PepsiCo sensed…

1. How can Kodak protect its strategic advantage from competitors, especially Fuji? Kodak needs to look at the business fundamentals that made them the undisputable leader in the photography industry for many years, and refocus their energies to improve the systems, processes and technologies that allow them to bring to the masses inexpensive cameras and…

The main reason Borden Foods decided to stop focusing on snacks and instead prioritize their whole-wheat meal segments was because they wanted to concentrate their efforts and resources on the growth of these segments. As part of this plan, they announced the sale of Cracker Jack in 1997. The management team at Borden also realized…

The most critical shifts in Dell’s contextual factors, including industry dynamics, trends, technology changes and shift of the competitive landscape are following: The industry has changed significantly over the last 20 years. The traditional business model in the PC industry was inside-out, supplying machines based on orders from distribution, resell and retail channels, thus following…

Larry Field had a lot of fun in high school. He was a fairly good student, especially in math, he worked harder than most of his friends, and somehow he ended up going steady with Alice Shiflette, class valedictorian. He worked summers for a local surveyor, William Loude, and when he graduated Mr. Loude offered…

INTRODUCTION Simon Lin, marketing manager for DuPont Greater China Teflon® Finishes, stood in the aisle of the Shanghai department store and watched the young well-dressed couple as they inspected the various brands of non-stick cookware on display for sale. After several minutes of comparing the different brands, the wife pointed to the DuPont Teflon® logo…

Introduction: The purpose of this report is to analyze and describe about the case study of Giordano – a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women. Giordano was established by Jimmy Lai in Hong Kong in 1981 and expanded more and more several stores all…

Keurig is encountering five primary challenges in its attempt to penetrate the market: supply chain and supply, technology, funding and financing, management, and the market. In the summer of 1998, Keurig had Nicholas Lazaris as the President/CEO and Board member, Christopher Stevens as the Vice President of Sales and Marketing, and Richard Sweeney as the…