Literature Review Essay Examples

Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies…

The chief purpose of planing and coming up with this system is to extinguish the usage files and registering system in entering hebdomadal and monthly minutess of pata commercial bureaus and let an easy system that allows the house in entering and analysing everyday minutess and supply a clear drumhead and study of all the…

Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. In this paper, the emphasis is on reviewing the main concepts and models of customer satisfaction. Keywords: Customer satisfaction, Definition, Macro-models, Micro-models. Introduction Both public…

Introduction: Performance assessment means to measure the public presentation of employees that they are executing their occupations up to the criterion of the organisations or non. To measure the public presentation of employees it is really of import to set up a proper public presentation assessment system in the organisation and to give the preparation…

 A literature review (analysis) According to Veal (1997) literature review is an important part of research, which involves, a careful search for information on the relevant published work. It includes not only the review, but also assessing and surmising salient aspects of the useful items for the research proposal. Literature review draws conclusions and implications for…

Literature reappraisal: Deforestation is non a new phenomenon and it has been continued since centuries but its reverberations were non known in the medieval or subsequently periods. Its reverberations have shown great diverseness of menaces non merely to mankind but besides to the Earth and the scientists and other organisations have been keenly working on…

A consumer’s perceptual experience of quality levels has long been a focal point for marketing literature research. For example, the consumer’s judgment regarding an entity’s overall level of excellence or high quality has been used as a measure of perceived quality. Objective measures of quality, measured by elements such as “conformance to requirements” or “freedom…

International Marketing Plan is concerned with the structuring of the relationship between a business and the global sector. The environment in which business operates has a greater influence on their successes or failures. There is a strong linkage between the changing circumstances, the strategic response of the business to such changes and the performance. It…

The Cost control Techniques Used  Objectives Undertaking cost control weaken the common job. Strengthen cost control, change the efficiency of endeavors is cardinal the endurance and development undertakings in a market economic system. Many companies have recognize the importance cost control, some companies development of relevant cost control system, some endeavors in implementing cost control…

Attacks on foreigners in South Africa have been on the rise since the transfer of power to the ANC in 1994. These violent outbursts, which have resulted in riots and dozens of murders, have been described as xenophobic in nature. After the months of summer 2008 in South Africa where there was a sudden wave…