PEST Analysis Theory Overview

Table of Content

A ) The analytical model I have chosen to utilize is PEST. Pest stands for Political. Economic. Social and Technological and are all factors of a PEST analysis. These are rational tools which are created in order to assist a research worker to roll up. kind. prioritise and construe a assortment of bing informations and information about the topic or context that has to be analysed. When alterations happen within a concern or administration the company will utilize a Plague analysis to see each factor in the changing procedure. in this instance we will be looking at the alterations of Alphabet Games.

Political Factor

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Political forces include regulative demands. legal concerns. and any impact from the current political clime of the state or part where the concern operates. The alterations in the political factor could consequence Alphabet Games well as they would hold to sell games or consoles at a higher cost if the revenue enhancements in the gambling industry increased in order for the company to gain a stable net income.

Economic Factors –

Any alteration in the economic system that impacts the supply or demand for a company’s merchandises and services fits into this class. Sometimes they have a positive impact. like when a country’s gross domestic merchandise ( GDP ) increases more than expected. Other times economic forces can ache a concern. like when consumer assurance beads and possible clients spend less and salvage more. Alphabet Games may necessitate to pay more or less for the resources they need depending on where they purchase these from. As more companies are organizing within the industry and all buying from the same provider so the costs may diminish as they will be taking in more money. and this could diminish the monetary value of games and consoles.

Social Factors –

Social factors are those that reflect the penchants. crazes. and tendencies in society. Media companies are really sensitive to societal tendencies as their concern theoretical account is to bring forth content that reflects society’s involvements. A societal factor which relates to the instance survey is the force of alteration within Alphabet Games. Alphabet Games will hold to invariably maintain up to day of the month with with approaching and new tendencies so that they can work towards these. By look intoing quantifiable statistics Alphabet Games will be able to see if the community offers a population with the demographic traits necessary to back up the concern.

Technological Factors –

Promotion in engineering has had a dramatic impact on the concern universe over the last two centuries. and particularly over the last 30 old ages. Expecting alterations in engineering and capitalising on those alterations can go a competitory advantage and so Alphabet Games could be affected by this. Alphabet games will hold to be able to alter their forms by making new games. package and consoles in order to increase gross revenues and selling.

BSWOT AnalysisStrengths

Near working relationships that exist between the spouses

Multi-million lb concern at the cutting border of the games development market

Custom built installation that houses research. development and production Wide scope of corporate and single clients

Extensive experience

World known repute for excellence. quality and invention

They offer package solutions every bit good as games

Passion for package within the company is still every bit strong as when it established


Competition between the little concerns and larger companies

Technological enviroment


Recent growing in demand for brassy games

Some of their recent clients include NHS. Pepsi. Virgin Media and other little concerns

The package can pull possible clients to companies websites supplying a competitory market place

Due to their experience they are a batch faster than most rivalry’s at developing new package


The challenge for little companies like Alphabet Games to remain in the market for long term and harvest in possible benefits

Production costs have tripled in recent old ages with the debut of following coevals consoles

Gross saless and grosss have increased at a fraction

Technology costs have risen which means big investing in staff and equipment

CSWOT analysis guidelines

In order to transport out an effectual SWOT Analysis all information used must be current and relevant to the house. A SWOT Analysis is a general technique which can be applied across diverse maps and activities used by directors. Using a SWOT Analysis can supply benefits such as a model for placing and analyzing strengths. failings. opportunity’s and menaces in relation to peculiar undertakings or aims or a stimulus engagement in a group experience every bit good as many others.

Below are a set of guidelines to follow that will enable them to transport out an effectual SWOT Analysis.

Gather A Team

The first measure to take when carry oning a SWOT analysis is to garner a squad who have experience when carry oning a SWOT analysis. By garnering a squad that have experience they will be able to specify the aims which are relevant and accurate to the house.


For best consequences invite subscribers to take part in the swot analysis but by giving them adequate clip to fix and carry on their ain SWOT in progress. By supplying a bill of exchange SWOT with brief descriptions of what they think is being seen as strengths. failings. opportunity’s and menaces.

Once the group has assembled the procedure and established land regulations should be explained. The procedure of documenting strengths. failings. opportunity’s and menaces should be explained prioritizing these lists and utilizing the information as portion of the strategic. concern selling programs. Explain that the SWOT procedure is a concerted exercising aimed at organizational betterment and non about apportioning incrimination and assure all engagements that their input will be respected.

Land regulations include –

Everyone’s thoughts are of importEvery thought is a good 1No-ones thought is better than the otherProposing an thought does non intend that you will be expected to transport it out if it is respected Except in the instance of an exigency. participants commit to staying on undertaking until completion


The group assembled should name their lists of strengths identified before go oning to the workshop. They should be invited to the signifier in braces and develop one combined list. The braces so combine to organize 4s. and the procedure is repeated. Set of four so unite to organize eight. and so once more the procedure is repeated. each sets of eight so presents its list. The list of strengths is developed integrating all parts. The list should so be finalised by inquiring participants to paraphrase any descriptions or include any extra strengths that may hold been considered during the procedure.


In order to place failings a repetition procedure for strengths should be generated reflecting on the participants parts. The list will supply a utile indicant of growing over a period. When you review the list in a year’s clip you may detect that most of the identified failings have disappeared. Even though other failings will be identified. the disappearing of old 1s is an index of successful advancement.


In order to name the chances and threats the procedure for which was used for strengths and failings should be repeated. The focal point now becomes external. as opposed to internal for strengths and failings. Make certain that chances and menaces are non absolute – one person’s menace can be another’s chance. nevertheless the same point won’t appear on both lists.


When the procedure has been completed there will be four lists developed from everyone’s input. Ideally these lists should be displayed so that participants have an accurate and compendious image of everyone’s positions of the current state of affairs. The list should so be narrowed down demoing top precedences. Clarity of aims is cardinal to this procedure as rating and riddance will be necessary to cull the wheat from the husk. With the lists compiled a clear image should at this phase get down to emerge in response to the aims.


Make sure that the SWOT analysis is used in subsequent planning. Revisit your findings at suited clip internals to look into they are still valid and usage lists to place issues that are important to accomplishing the stated intent of the concern in which the company is involved. It is likely that you will be able to place specific subjects across all four lists. Try to curtail the figure of subjects if possible.

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PEST Analysis Theory Overview. (2017, Jul 14). Retrieved from

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