Apple has seen impressive sales growth and successful cash flow management since venturing beyond personal computers. Forbes acknowledges it as the top brand, with a total capital of $416.62 billion. Apple Inc.’s analysis highlights its influential reputation for daring creativity and innovation in its products. The company has nurtured an innovative culture and significantly increased its investment in research and development, allocating $4.5 billion in 2013, $3.4 billion in 2012, and $2.4 billion in 2011.
Apple Inc. has several weaknesses. Firstly, it has a limited presence in direct sales channels as only 13 countries currently offer this option, indicating a lack of growth worldwide. Additionally, Apple heavily relies on the iPhone and iPod for its overall sales, which poses a vulnerability. Another weakness is that their hardware products are exclusively compatible with iOS, causing user inconvenience compared to the Android operating system. Furthermore, Apple specializes in luxury products with high price points. Lastly, the company suffered a significant loss with the passing of its renowned manager, Steve Jobs.
Apple Inc. has created several cutting-edge electronic devices, including the highly acclaimed iPhone 6. The introduction of this model will revolutionize the market for Apple. There are speculations that Apple’s upcoming wearable device will be made of flexible glass and may be available in early 2015. This strategic move allows Apple the opportunity to enhance their products’ quality and stay competitive amidst other offerings. Moreover, Apple Inc. strives to provide users with satisfaction and innovation through their product lineup.
Apple Inc. faces several challenges due to its strong market presence and reliance on suppliers from Asian countries. The company’s substantial financial resources contribute to increased competition, posing threats to its profitability. Moreover, any economic or political issues in these countries can lead to supply shortages or spikes in production costs. Failure to maintain consistent supply and competitive product pricing could result in Apple Inc. losing market share.
