DIRECTORS’ PROFILE
- CHIA KEE FOO Chairman & Managing Director (Age 49, Malaysian)
- CHIA KEE YEW Executive Director (Age 53, Malaysian)
- CHIA KEE KWEI Executive Director (Age 45, Malaysian)
Mr Chia was appointed to the Board on 29 August 2004. He is a member of the Remuneration Committee. He was one of the co-founder of Success Sports Company and Cheetah Sports Centre and was appointed to the Board of Cheetah Corporation (M) Sdn Bhd (“CCM”) as the Managing Director upon incorporation of the company on 28 September 1989. He has more than 30 years of experience in the garment industry and with a comprehensive understanding of the pparel market, he has successfully managed to ensure that the company keeps abreast on the latest trend, style and design in the fashion industry.
Under his stewardship, CCM was transformed from a small to a substantial player in the local sports apparel industry. He oversees the overall business direction and formulation of the Group’s plans and policies. He is also directly involved in the day-to-day management and decision-making for the Group. Mr Chia was appointed to the Board on 29 August 2004. He was a cofounder of Syarikat Yoon Yuen, Success Sports Company and Cheetah Sports Centre and was ppointed to the Board of CCM as an Executive Director on 28 September 1989. He was involved in the designing of Cheetah apparels since the early days of Syarikat Yoon Yuen and continues to play a crucial role in designing the Group’s apparels.
In view of his extensive experience in the apparel designing, he has gathered a deep understanding of the fashion trend that has resulted in the creation of designs that appeals to and is accepted by the various target market. Under his guidance, the Group has managed to consistently produce new designs to remain competitive over the years. Mr Chia was appointed to the
Board on 29 August 2004. Prior to his appointment as an Executive Director of CCM on 28 September 1989, he was entrusted with the task of managing the retail operations of Cheetah Sports Centre and was subsequently promoted to head the Accounting and Administration Department of Success Sports Company in 1989. With his in-depth understanding of retailing, he has successfully implemented the EDP system for CCM’s operations.
He oversees the financial and budgetary control, planning and development, implementation of marketing strategy and overall corporate functions of the Group. He has no personal interest in any usiness arrangement involving the Company except by virtue of his directorship and shareholding in Chia Yoon Yuen Holdings Sdn Bhd (“CYY”), a substantial shareholder of the Company. He has had no convictions for any offences, other than traffic offences (if any), within the past 10 years. He has no personal interest in any business arrangement involving the Company and he has had no convictions for any offences, other than traffic offences (if any), within the past 10 years. He has no personal interest in any business arrangement involving the Company except by virtue of his directorship and shareholding in CYY, a substantial shareholder of the Company. He has had no convictions for any offences, other than traffic offences (if any), within the past 10 years.
Together with Mr Chia Kee Foo, she co-founded another two partnerships, namely Success Sports Company and Cheetah Sports Centre. Upon incorporation of CCM on 28 September 1989, she was appointed to the Board of CCM as an Executive Director. Her extensive experience in the manufacturing of apparels has provided her with valuable insight on innovations in the manufacturing and retailing of apparels.
Presently in an advisory capacity, she provides guidance and advice to the Group. Mr Gong was appointed to the Board on 1 November 2004. He is the Chairman of the Audit Committee, and also a member of the Nomination Committee and Remuneration Committee. He is a fellow member of The Institute of Chartered Accountants in England & Wales, member of the Malaysian Institute of Accountants and fellow member of the Malaysian Institute of Taxation.
Mr Gong did his articleship in United Kingdom in the early seventies and graduated as a Chartered Accountant in 1976. Thereafter, he returned to Malaysia and worked for two of the big four international accounting firms for a few years. In 1980, he started his own accounting firm and currently he is the managing partner of GEP Associates, which is a member firm of AGN International.
Mr Gong is currently an Independent Non-Executive Director of Nikko Electronics Berhad (In Liquidation) and Supermax Corporation Berhad. Mr Chong was appointed to the Board on 1 November 2004. He is the Chairman of the Nomination Committee, member of Audit Committee and a member of the Remuneration Committee. He is an advocate and solicitor of the High Court of Malaya and has been practising law for the past 15 years since his admission to the Malaysian Bar in October 1995. He is now a senior partner in the law firm, J. P. Chong & Co.
He received his LLB (Hon) Degree from the University of Wolverhampton, United Kingdom in 1993 and his Certificate in Legal Practice (CLP) in 1994. Mr Chong is currently also an Independent NonExecutive Director of Hock Sin Leong Group Berhad, a public company listed on the Main Market of Bursa Malaysia Securities Berhad. She has no personal interest in any business arrangement involving the Company and she has had no convictions for any offences, other than traffic offences (if any), within the past 10 years. Family Relationships Chia Kee Foo, Chia Kee Yew and Chia Kee Kwei, who are brothers, are the sons of Madam Hor Ah Kuan.
He does not have any family relationship with any director and/ or major shareholder of Cheetah Holdings Berhad nor any personal interest in any business arrangement involving the Company. He has had no convictions for any offences, other than traffic offences (if any), within the past 10 years. He does not have any family relationship with any director and/ or major shareholder of Cheetah Holdings Berhad nor any personal interest in any business arrangement involving the Company. He has had no convictions for any offences, other than traffic offences (if any), within the past 10 years.
