Advertising is prevalent in various forms such as online, billboards, magazines, and especially television. The targeted audiences of advertisements differ based on factors like gender, age, and interests. Covergirl primarily focuses its advertising towards women and can be found in numerous locations. The slogan “Easy, Breezy, Beautiful, Covergirl” is widely recognized among girls. Covergirl has effectively promoted its makeup products through extensive advertising campaigns, encompassing all available mediums.
They utilize various advertising methods such as commercials, billboards, online ads, print media, and promotional activities on the popular show America’s Next Top Model. Advertising always conveys a message and targets a specific audience, with the product being of utmost importance. The primary audience that Covergirl aims to connect with is women, due to their makeup products. Covergirl successfully appeals to a wide range of ages, from young teenagers just starting to use makeup to older women, maintaining a good balance. One reason why women find Covergirl’s advertising appealing is because they feature popular celebrities.
Covergirl employs attractive women who are widely recognized by most females, and showcases them wearing their makeup and praising its quality. They also appeal to various age groups through their diverse range of products. Their products cater to all kinds of females, although certain products may particularly catch the attention of a specific type or age group. The more subtle and natural products are likely to appeal to younger women who are new to makeup or those who prefer a minimalistic look. On the other hand, the bold and vibrant makeup targets all females who enjoy dressing up or are interested in “going out” makeup.
Covergirl products have a strong ability to connect with all female viewers and effectively promote their product. The message conveyed in their commercials is crucial, as it determines how well it is understood by the audience. Covergirl’s message can be summed up in their slogan – “Easy, Breezy, Beautiful, Covergirl.” This succinctly communicates that their makeup is user-friendly, lightweight, and enhances beauty. A simple slogan has the power to convey the entire message of a product.
In the commercials, Covergirl tries to reinforce their message and slogan by showcasing their makeup on models and highlighting how it enhances their appearance. They also feature the product itself to give a clear depiction of what they are selling. Each product has a distinct message, with various phrases such as recommending the mineral foundation for a natural look or promoting the new lash bash mascara for bold lashes. The overarching idea conveyed is that if you desire a particular aesthetic, Covergirl has the perfect product for you. Their main message is that with Easy, Breezy, Beautiful, Covergirl, you can achieve a natural look without appearing bare.
Overall, Covergirl has effectively advertised their products and achieved great success. As one of the primary choices for women shopping for makeup, they have effectively promoted their products. Additionally, their products cater to a diverse range of females, which is a positive aspect. Personally, I am a fan of Covergirl and have been convinced by their products. It is evident that advertising pervades every aspect of our lives, from what we see to what we watch and read.
Advertising is currently successful in promoting and raising awareness about products. Covergirl, in particular, is a company that heavily focuses on advertisement. Being established since the 1960s, Covergirl has continuously updated both their products and their advertising strategies. Despite these changes, they have maintained consistency in their messaging and slogan. Looking ahead 10 years, with ongoing advancements in technology, how will Covergirl’s commercials and advertising evolve? With the ever-changing landscape, how will they market their products in the future? And how does one plan for the future?
In my opinion, the future of advertising will not undergo a complete revolution. There might be enhancements or diversification in terms of technologies, but nothing drastic. I believe television will continue to exist and continue airing commercials. However, I anticipate that television’s popularity will diminish in the future since people now prefer streaming TV and movies online without ads. Consequently, advertisers will have to generate more online and mobile ads for devices such as iPads and iPods. Additionally, I foresee the need for ads that are specifically tailored to connect with smartphones.
Advertising has expanded to include social networks, which I consider to be the most effective method because almost everyone has a social media account. Besides television commercials, social networks are the best way to promote your product. Covergirl, being widely available in stores, finds it easy to advertise. They also actively engage with their audience on all social networks, sharing commercials, promotions, and showcasing new products. Considering their target audience of girls, expanding into games and apps for phones, tablets, and iPads would be a logical step.
Make-up apps are popular among girls as they provide a platform to showcase products and demonstrate various techniques to apply make-up. These apps educate users on achieving different looks such as the smokey eye, voluminous lashes, rosy cheeks, and enhancing eye color. Covergirl, a well-known brand, excels at advertising and has a strong presence in the market. Nearly every girl owns at least one of their products, impressing audiences with their effective advertising strategies. Covergirl is adaptable and guarantees a successful future.
