Customer Satisfaction Of TVC Sky Shop In Banani Introduction: Asian Sky Shop is a telemarketing pioneer in whole south Asian zone founded in April 1995. It is the first DRTV Company in India. Asian Sky Shop Ltd is a member of the Easel Group of Industries, headed by Sub hash Chandra Goal, as Chairman of the Group. In Bangladesh Asian Sky Shop Ltd launch their business in 2001 as a franchised business named TVC Sky Shop. They have 33 branches in Bangladesh and 4 branches is one the way to launch.
Their main branch is situated in Green Road, Dhaka. In Bangladesh the way of telemarketing they use 8 TV Channels for advertising their products. Recently Asian Sky Shop has entered into a joint venture with a Hong Kong based company having diversified business interest and manufacturers for the Tele shopping industry worldwide, including for the US and European Markets. Asian Sky Shop use 200 reliable manufacturers to their exhaustive product range. They already introduced 500 Asian Sky Shop products in Bangladesh, Nepal, Pakistan and India.
The topic of this report paper is “Problems and prospects of TVC sky shop” The main objective of this report is to find out some specific areas of problems and opportunities. ” TVC is the pioneer of Tele shopping in whole south Asian zone. So, our main goal was to be familiar with the problems and prospects and then prepare an in-depth analysis of the gathered information from the selected sample to justify our hypothesis. The objective of our survey is to identify the background of the problem proclamation.
Our problem proclamation can be laid out like this: Gathering information to determine whether there is a possible conflict between consumer’s preferences about TVC products in contrast to TVC ’s business strategies. Methodology: At first, our questionnaire sample was far too long and not that useful to yield needed information. But, we have refurbished it and constructed it in such a way that can be used both for qualitative and quantitative report purposes. Apart from these no additional methodology (e. g. telephone, mail or e-mail surveys) were used.
They are not functional for their disadvantages (because it is very unlikely of being authentic) and the time constraints on our part. These are Primary data & secondary data. Primary Data •Each and every members of our group will conduct the field work with prepared questionnaire. The primary data is collected by fieldwork. Secondary Data For the company background we planned to use the secondary sources like the Internet. •Our textbook – Web browsing We have used various type of data collection method. We have chosen to conduct response by telephone, mail, on the internet and in person.
We have to go different TVC branches, shopping mall, and houses to collect data. We have taken interview of some of the respondents because we have not prepared any bangle version of our questionnaire and some of the respondent does not feel comfort with it. Analysis: Our data analysis was based on quantitative way. The primary data were collected through surveys questionnaires. And as we got all the questionnaires filled up by the respondents, we coded each of the questions along with the variables with SPSS.
The purpose that we entered all our responses is to construct a database. This database then became the foundation of additional analysis. By the help of the data sheets we were able to analyze them using various methods like frequency, percentage count and cross tabulation. Decision: Consumer purchase decisions are followed by post-purchase dissonance. Because most high involvement purchase decisions (TVC products) involved one or more factors that lead post purchase dissonance and since dissonance is unpleasant, consumers are generally attempt to avoid or reduce it.
We find out that TVC has taken some after sales services (warranty service) which is not sufficient Conclusion: At last, in the conclusion, the objective of our survey is to identify the background of the problem proclamation. Our problem proclamation can be laid out like this: Gathering information to determine whether there is a possible conflict between consumer’s preferences about TVC products in contrast to TVC’s business strategies. An exploratory report was carried out have insight of the primary data required and dentify the problems of the report. Then a survey was carried out to collect the primary data. After the survey was conducted the data were edited to eliminate the inconsistencies in the responses made by the participants. The editing was mainly done in-house. The next step included coding the responses in to a numeric values. This was required to test the hypothesis through regression. The regression analysis was done using SPSS statistical software.
