Essays on Cosmetic

EXECUTIVE SUMMARY Cosmetic products play an essential role in everyone’s life. They range from make-up, skincare and perfumes, to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice, greater efficacy…

Sa Sa Cosmetics is a well-known of largest cosmetic and beauty retailer service in Asia which is pioneering the concept of discount cosmetic retail stores in Hong Kong. The case explained the company background of Sa Sa developed by Simon and Eleanor Kwok (Figure 1). Besides, the case also describes how Sa Sa became successful…

Teenagers are increasingly opting for cosmetic surgery due to societal pressure and the desire to enhance their appearance. This trend stems from the commercialization of body image ideals. Therefore, teenagers with sufficient financial resources are inclined to undergo cosmetic procedures to improve their physical appearance. It is crucial for teens to evaluate three key factors…

SUMMARY FOR PRESENTATION A large number of herbs are used in perfumery, beauty and cosmetics since the ancient ages. The toiletries and their allied industries utilize herbs and their fragrant oil extractions in the manufacture of toothpastes, soaps, freshness sachets, face packs, lotions, hair oils and toilet papers. Herbs are essential ingredients in the manufacture…

The term “cosmetics” is derived from the Greek word kosmetikos, meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has seen changes in how they are applied and the reasons for their use. In ancient times, Roman philosopher Plautus remarked that beauty was as essential as salt in food, emphasizing the timeless pursuit of…

The Maybelline Company was created by New York chemist T. L Williams in 1995. In his early 20s, he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T. L…

Sa Sa cosmetics 1 Situation Analysis Most big companies, like Apple Inc and IBM, have experienced a crisis period after being in business for 10-20 years. However, they managed to turn things around by making adjustments to their corporate strategy and business approach. Similarly, Sa Sa Cosmetics is currently undergoing a similar phase as these…

The term “perfume” has a long history that goes back thousands of years, originating from the Latin per fume, which means “through smoke”. In ancient times, it was used during religious ceremonies where incense and aromatic herbs were burned. These included fragrant gums like frankincense and myrrh obtained from trees. The use of perfume first…

Names Introduction Brand name, a part of advertising, is helpful to promote the corporation image and stimulate consumption. Nowadays China has become a member of World Trade Organization. Thus on the one hand our Chinese products have more and more opportunities to penetrate into world markets. Owing to the intensification of competition in the international…

By expanding its current social media channels and creating new opportunities, M. A. C. Cosmetics can further increase brand awareness and engagement among its already devoted followers. M. A. C. Cosmetics, known as one of the digitally-forward brands of Estee Lauder Companies, is a company built on successful word-of-mouth from dedicated consumers and well-trained in-store…