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Essay Examples

Buyology: Truth and Lies About Why We Buy




Words: 1548 (7 pages)

The book is a representation of findings emanating from large scientific studies that explores the mind of a consumer when exposed to several marketing stimuli. According to the author, the main aim of writing the book was to delve into the mind of the consumer and try to understand different buying patterns and the associated…

Truth: The Greatest Elusion



Social Media

Words: 938 (4 pages)

Post-truth is when feelings trump the blatant facts that surround us. This concept has gained power as the years go on. In Lee McIntyre’s Post-Truth, he states, “… when the Oxford Dictionaries named it 2016’s word of the year. After seeing a 2,000 percent spike in usage over 2015…” (McIntyre 1). Many factors have contributed…

Difficulty Verifying the Veracity of Information




Words: 422 (2 pages)

In a world where information can spread as quickly as people can tap their fingers on screens of technological devices, it is hard for data to be verified at the speed it is being posted and spread. In A Field Guide to Lies written by Daniel J. Levitin: a neuroscientist, cognitive psychologist, and bestselling author,…

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