Essays on Mobile Phone Page 7

Several papers have examined the factors that impact a consumer’s brand loyalty. Examples include “An empirical model for brand loyalty measurement” (Punniyamoorthy, M and Prasanna Mohan Raj, 2007) and “The relation between Brand Loyalty, Product Involvement and Information Search” (Ai Lin Lim, 1999). While these studies draw conclusions on their specific subjects, we contend that…

Describe the risks and possible consequences for children and young people using the internet, mobile phones and other technologies There are some serious risks associated with using the internet and other technologies because some people are using the internet to make contact with children and young people with the intention of developing a relationship which…

Due to this flexibility or rigidity, Nonika lost touch of its market, which gave the competition enough space to seize the market share of low-income consumer segment. MicroVAX, which is currently ranked third in the mobile handset industry, took a large chunk of market share away from Monika because of the developmental flexibility. New innovative…