Fortune 500 Companies And Communication Systems And Strategies Business

Table of Content

This paper will compare six Fortune 500 companies in their ability to pass on and their current schemes: Nike, Microsoft, Wal-Mart, Coca-Cola, Walgreens and Home Depot. Microsoft has merely launched their new communicating system known as Lync 2013 and has non had the chance to measure the public presentation analysis yet.

Wal-Mart has been praised for their successful communicating systems every bit good as their ability to heighten continuously to profit both the concern and employees.Coca-Cola is trying to aline their concern ends with their supply concatenation ends to heighten productiveness and besides diminish current communicating barriers. Walgreens has been successful in keeping traditional communicating systems of regular newssheets and other printed communications. Home Depot uses different types of communicating systems to pass on with their employees and their clients such as a concern orbiter web by making out to their clients utilizing societal media Knowing how of import communicating systems and schemes are, we have decided to measure a few companies in respects to their ethical systems.

This essay could be plagiarized. Get your custom essay
“Dirty Pretty Things” Acts of Desperation: The State of Being Desperate
128 writers

ready to help you now

Get original paper

Without paying upfront

This rating will concentrate on six Fortune 500 companies, Walgreens, Home Depot, Coca-Cola, Wal-Mart, Nike, and Microsoft. This procedure will include general information about each company concentrating chiefly on their communicating systems and schemes, and how it is put into pattern within the company. This paper will besides compare and contrast these companies and measure a decision on how effectual or uneffective each company operates utilizing their communicating systems and schemes.The first company that we will discourse is Walgreen ‘s.

Walgreen ‘s is a company that understands than typical unlogical organisation can and will confront challenges within a company. Therefore, they have chosen to go on to force the envelope of traditional apothecary’s shop retailing that seems to be working so good for them. Harmonizing to an article on Walgreen ‘s web site, this traditional growing scheme focuses on three countries of chance that puts them in a place for accomplishing long-run growing. Those countries are as follows:Delivering a complete “ Well Experience ” by transforming the client experience across all of the company ‘s touch points, channels and formats ; Transforming the function community pharmaceutics plays in wellness attention by offering alone entree to innovative, high quality and low-cost health-and-wellness services ; and Making an unprecedented and efficient planetary platform through its strategic partnership with Alliance Boots GmbH.

However, Walgreen ‘s is besides concentrating on their environmental sustainability.They are making this by working on implementing a few other schemes in the hereafter. These schemes differ depending on the location. They include geothermic energy systems, LEED ( Leadership in Energy and Environmental Design ) criterions, utilizing electrical vehicle bear downing Stationss, and running on solar power.

In footings of communicating, Walgreen ‘s utilizations engineering to heighten their communicating systems. They do non hold a specific name for their system but its incorporation plays a major function in the company.Therefore, they created a assortment of corporate communications. These communications includes imperativeness releases, white documents, selling stuffs, web site content, company correspondence, and gross revenues presentations.

And even though these signifiers of communicating are the usual signifiers that companies use, they are consistent with Walgreen ‘s traditional stance. Most significantly, these assorted agencies of communications work for Walgreen ‘s and enables the company to pass on efficaciously and straight to their clients and employees.Overall, the communicating system and schemes that Walgreens usage are what allows the company to go on to turn and hammer in front. They are a successful company because of their traditional stance but willingness to accommodate their schemes when needed in order to keep client satisfaction.

Walgreens strives to be a company that lives up to their mission: “ To be the most sure, convenient multichannel supplier and adviser of advanced pharmaceutics, wellness and wellness solutions, and consumer goods and services in communities across America.A finish where wellness and felicity come together to assist people acquire good, remain good and unrecorded well. ” Keeping that in head, Walgreen ‘s communications and schemes have led them to go a successful company amongst other top luck 500 companies in their industries. Home Depot has a dynamic manner of how they use their communicating system to pass on information to their employees and to the householders and the little concern proprietors the waiter.

Founded in 1978, the Home Depot since so has morphed from an up and coming concern into a dominant “ do it yourself ” fortune 500 company.Debuting on the NASDAQ in1981, Home Depot crossed over to the New York Stock Exchange in 1984. The proprietors Bernie Marcus and Arthur Blank developed a concern orbiter web in 1990 in an experiment to see if they were able to air unrecorded meetings to all of their shops. This thought became a immense success.

The orbiter web helped for direction to link to the Home Depot employees and hike morale within their shops. Home Depot besides invests to a great extent into their work force.They allow their employees to acquire the necessary preparation they need, which helps the employee experience more comfy with their cognition of the shop and its points. Training increases employee ‘s morale which leads to communicating lines being unfastened from the employee to his director because the employees feel that the company wants them to win.

Merely a twosome of old ages ago in 2011, Home Depots Vice President of corporate communications Brad Shaw, launched Home Depots foremost societal media page.With a batch of rivals making out to clients utilizing societal media, Home Depot uses societal media to speak about current gross revenues they may be holding, and besides to sale their merchandises. Using Facebook for an illustration, clients who are friends with the Home Depot Facebook page can portion certain points they have used that they feel was a great bargain from the Home Depot. After the client has shared the point, everyone who is friends with the client will see that station on his clip line exposing people to Home Depot merchandises.

This is why societal media aiming and communicating is so critical. If merely one client can portion a merchandise they like with their friends, out of all of their friends one is bound to besides like it which would get down the rhythm illustrated above all over once more. Coca Cola is more complex in their communicating systems. The drink retail giant operates more automatically but keeps direct communicating with the distribution supply concatenation to keep quality merchandises.

The top trade name in consumer drinks is the Coca-Cola Company in the current market place.Coke ‘s planetary supply concatenation is a immensely complex web of workss, bottlers, warehouses and clients, along with multiple merchandise lines following multiple supply ironss with differing aims. The Coca Cola Company is the universe ‘s largest drink company, reviewing consumers with more than 500 twinkle and still trade names. “ The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company merely produces sirup dressed ore which is so sold to assorted bottlers throughout the universe who hold an sole district ” ( Valluri, 2010 ) .

Coca-Cola is the maker and distributer of its ain merchandises. Most of the supply concatenation is automated to make speedy and efficient merchandises. The merchandise is non concluding until the distribution procedure, where they add the carbonated H2O and other needed ingredients to do the concluding merchandise. All production is done in-house and concluding merchandises are distributed all across the Earth.

A major reverse Coca-Cola is presently working on deciding is the alining the company objectives with the supply concatenation schemes. In fact, the Coca Cola Company does non really bring forth sodium carbonate.The company produces the dressed ore or sirup, and so sends it to the distributers. The distributers add the carbonated H2O and all other ingredients to do the concluding merchandise.

“ The procedure to make each drink is highly mechanized in order to accomplish quick and efficient production ” ( Valluri, 2010 ) . Therefore, communications sing quality criterions are straight communicated throughout the supply concatenation. In November, 2010, Coca-Cola rolled out a new supply concatenation scheme by uniting SAP Business Objects with ITC ‘s Supply Chain Performance Management. `The execution – completed in cooperation with SAP Consulting – has been rolled out across the North American part and is a cardinal milepost for Coca-Cola, leting it to efficaciously aline supply concatenation ends with concern ends, supplying visibleness into end-to-end supply concatenation processes to assist drive procedure consistence ” ( Hochfelder, 2011 ) .

Coke established a set of supply concatenation steering rules it wanted implemented: Focus on prosodies necessitating no manual intercession Focus on prosodies to drive net income consistence and metric consistence across the supply concatenationFocus on industry criterions that are non Coke particular Develop a robust system for describing hierarchies that change when concern alterations Aligning the company goals with the supply concatenation ends will finally do the concern more successful by supplying the accurate information throughout the company. Coca-Cola remains the top drink retail merchant reasoning the success of the new communicating scheme. Unlike Coca-Cola, Wal-Mart is less complex in their communicating systems. Wal-Mart is one of the largest public corporations and retail merchants in the universe.

What could do a corporation so successful? First, there has to be a concern program in which an effectual scheme is applied to. This creates a footing on which everyone understands what way the company is traveling towards. Communication systems are used to scatter the information through different channels. Whether it ‘s from a director to an employee or the company to the consumer, communicating is a really of import factor of success.

One variable for Wal-Mart ‘s successful communicating scheme was the execution of their orbiter communicating system.The 24-million dollar orbiter was established in 1987, which at the clip, was the universe ‘s largest private orbiter communicating system. This web allowed multiple communications between all degrees of the company: distributers, central offices, shops, and providers. The chief thought for implementing the orbiter is to supply a speedy telling with their cardinal providers.

Besides, it was used within the company to assist communicating from directors from different shops and to acquire direct feedback. The orbiter has besides been implemented for client satisfaction.On November 17, 1999, Wal-Mart broadcasted an sole concert by Garth Brooks via orbiter to all of the locations. While being a major communicating resource for the company, the orbiter system cut costs by salvaging clip and attempt, ensuing with consumer ‘s morale is boosted, card minutess are processed quicker, and the overall shopping experience is more efficient.

Following, Wal-Mart plants with over 200 companies worldwide. They are determined to do certain that communicating between each and every company is astonishing. Wal-Mart has asked multiple companies to travel or put a chief office in the Northwest Arkansas country.This creates an easy communicating from the Wal-Mart Home Office and the other companies ‘ employees.

It besides creates a face to confront environment for communicating. Coercing companies to travel their offices to Arkansas has opened the field for occupants in Arkansas to obtain occupations at that place. Just conceive of each company that Wal-Mart has brought into Arkansas has approximately 50 or more employees. That could be 1000s occupations offering for occupants.

The cardinal thing is to do certain that companies working with them are on the same way as them.Wal-Mart has become a company that is looking more into being environmentally friendly and work force. They have gone so far to inquire companies to do certain that everything from the labels are environmentally friendly and that the people doing them are in good working environment. For illustration, Bud Light is a beer company and Wal-Mart would analyze their merchandise by the beer, bottle, bottle cap, box, and the label.

Having explained the importance of a successful company is to do certain that if you are working with other companies that they are on the same tract as you are.Last, it is really critical that Wal-Mart develops a good communicating system within the central offices and shops. Inside the central office, there are telecastings located all around the edifice. The telecastings are invariably on and the direction squad goes over cardinal points and the current ends for each section.

Every Saturday, there is an unfastened executive board meeting. They are unfastened for every associate to convey their suggestions in and convey in celebrated people. In each section, they are required to make a hebdomadal meeting, produce a end list and suggestion list on something that they can better on.The chief communicating end is to do certain that each shop is making their portion.

The Northwest Arkansas ‘s shops are inspected monthly and altering the layouts to see what would work best. Worldwide, members of the direction squad are going to inspect shops out of the blue to do certain that each shops are making their responsibilities 24 seven. The latest promotion to Wal-Mart in their communicating system is to assist the associates more. They have implemented on engaging more than 300 human resources directors to work global to do certain that the preparation needed is done right and policies are implemented right.

They have created an ethic hotline to assist employees anonymously discuss any issues and to do certain each issues are dealt with right. Due to high critics, they have implemented that the senior direction are connected to issues on the topographic point and have a subdivision on their day-to-day updates about anything about Wal-Mart coming out. The senior direction squad will cover with each issue and will now talk out more, so that the universe will understand the issue and how the company is covering with it. This new communicating is issued to assist increase the employee ‘s satisfaction and the overall recruiting procedure.

The Nike Distribution centre in Memphis, Tennessee had a quandary: they had to calculate out a manner to better communications within the one million square pes installation. The centre was trusting on an overhead PA system to reach employees. The centre restricted their phones to merely inbound calls. There was no dependable communicating and it was delayed at best.

The company needed a manner to extinguish the seven minute walk from disposal to the warehoused each clip a call was received. In 2002, a solution to the job was reached. Nike implemented a system utilizing Polycom ‘s SpectraLink 8000 Wireless Telephones.This system non merely eliminated the changeless running about or PA system intercom, it besides worked off of the warehouse ‘s bing Wi-Fi, eliminating the demand for an outside service.

Where the old system of “ cat and mouse ” was really expensive, Polycom ‘s SpectraLink 8000 was really cost effectual. It allowed for the communicating between direction and employees rapidly, expeditiously, and easy, and increased their productiveness enormously. Senior Telecommunication Technician Carol McSparrin quoted, “ Employees are able to pass on with one another so much more rapidly.That ‘s the benefit we were looking for all along.

Now, employees do n’t necessitate to hold cell phones and beepers, so we do see a cost benefit. Plus, we are utilizing the same Wi-Fi web we have in topographic point for our handheld scanners and other nomadic informations applications. But most significantly, we have our employees working more expeditiously. ” Nike successfully launched a new system within their creases with the usage of the Polycom SpectraLink 8000 Wireless phone system that practically remade the manner they communicated with each other.

The new system allows employees to straight pass on with the right individual every clip without holding to halt production, leting the concern to be more efficient. Microsoft, nevertheless, is merely now establishing a new communicating system known as Lync 2013 which is said to be more successful than the old system. Microsoft ‘s communicating system is Lync 2013. The system was introduced less than a month ago, so it is excessively shortly to state how Lync 2013 will execute.

Lync 2013 users can link to anyone anyplace utilizing Skype which enables 100s of 1000000s of people to interact across international boundary lines doing disbursals less. The basic name of the system is the incorporate communications system. Microsoft developed this system. Apparently they were non happy with the other systems that were out at that place so they wrote their ain.

Lync can be integrated with other systems without big spendings of capital. This allows other companies to compare Lync to other communicating systems and weigh the pros and cons of Lync to see if it would be good to them.Microsoft ‘s communicating scheme is to supply rich, presence-based, person-centric tools that make communications easier and productive ; following is to incorporate IP-based communications modes including electronic mail, instant messaging ( IM ) , VoIP-telephony, SMS, and audio/video/web conferencing into a seamless and intuitive experience following is to do communications available on Personal computers, phones and advanced nomadic devices, at work/home/on-the-road, on federated enterprise-consumer webs, and as on-premise and hosted service solutions.To enable communications from within mundane applications – Microsoft Office, portals, line of concern ( LOB ) applications, etc.

To do available information, agent package, , and services, to better connectivity with relevant parties despite the overload of incoming communications. To lower TCO for communications solutions by leveraging bing IT substructure to heighten manageableness and security ; and to supply interfaces and APIs that enable spouses to widen Microsoft nucleus offerings. Microsoft ‘s UC scheme is chiefly targeted at its endeavor client base.Similarities All of the companies implemented their new systems to seek and relieve communicating jobs within each company.

All of the companies had issues that weighed to a great extent on the production side of the company, and all of them implemented solid programs to better their communications, and all of them implemented the systems to spread out both their information bases and consumer contacts. The betterments that the companies made will hold a great impact on Differences All of the companies were different types of companies.We researched a retail shop, a package giant, a mega hardware shop, a legendary soft drink company, a megawatt shoe company, and a pharmaceutical mogul. Obviously, the demands for all of the companies were different.

Each used a system alone to their concern demands. For illustration, Nike needed better communicating in order to reach employees, so wireless phones were their solution ; nevertheless, Microsoft needed a system to link all different types of communications, so it developed Lync.The consumer base or the informations base would non be the same as it would be had these all been the same type of company. Each company has different criterions, and each company managed a successful communications scheme launch for their companies.

Companies ‘ ability to pass on can hold a direct impact on the measure and quality of service. Without communicating, nil can travel frontward, merely rearward. Implementing systems of communicating allows each company to both move forward and let rapid version to any alterations it encounters.Each company lives up to their mission statements, and attempts to lodge to their traditions.

The hopes to maintain their companies strong, and advance equity and excellence have become a portion of each and every company. They have developed schemes that allow for the growing and prosperity of their several companies. Each company may hold applied their system otherwise, but each and every one of them has worked highly difficult toward a common end: You, the consumer.

Cite this page

Fortune 500 Companies And Communication Systems And Strategies Business. (2016, Nov 15). Retrieved from

Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront