B2B marketing is the process of marketing goods or services to other businesses or organizations. It’s also sometimes referred to as business-to-business (B2B) marketing, or B2B sales.
B2B marketing is different from B2C marketing in several ways, including the type of products or services being marketed, the target market, and the marketing mix.
For example, while B2C marketing focuses on selling products to consumers and creating demand for those products with advertising and other promotional methods, B2B marketing focuses on selling products to businesses in order to improve efficiency and productivity within an organization. The target market can also differ between B2C and B2B—while a car company might focus its advertising on people who have never owned a car before (the “new car buyer”), a company that sells software for managing inventory might be more interested in reaching out to large companies with multiple locations across several states (which would mean a larger potential customer base).
The marketing mix for B2B campaigns often includes elements such as advertising, public relations (PR), direct mail/direct response mailings, trade shows/exhibitions/conferences/seminars etc., social media platforms such as Facebook Ads or Google AdWords.