Marketing is the process of creating value for a company through the creation and distribution of products or services.
It’s about understanding customer needs and desires and then creating a unique offering that meets those needs.
Marketing must be strategic, and it must align with the overall business strategy. It must also be constantly evolving to keep up with the latest changes in technology and consumer behavior.
Marketing efforts must be planned and structured in a way that allows for consistent execution and measurement. There are many ways to reach customers, including online channels like social media and search engines, direct mail campaigns, email marketing campaigns, telemarketing calls or direct visits by sales reps representing your company at trade shows or events where potential buyers might be present.
Marketing must be able to reach the right customers with the right message at the right time—and this can vary depending on different stages of their buying process (consideration phase vs. decision phase).
Marketing must be able to create loyalty and repeat business from customers—and this means making sure that you’re providing them with high-quality products or services that meet their needs every time!