CPM is a metric you can use to evaluate the effectiveness of your online advertising campaigns and compare different strategies. It’s also a good way to determine the return on investment for an online advertising campaign.
CPM stands for cost per thousand impressions, which means it’s the cost of your ad divided by the number of times that ad was seen by viewers, or “impressions.” This is a key metric in online advertising because it allows you to assess how much your ads are costing you per impression and compare different strategies based on their cost-effectiveness.
The first step in using CPM as a measurement tool is to select an appropriate target audience for your campaign and then identify what kind of content they’ll be most interested in seeing from you. This will help determine what type of content should be used in your ads and how often those ads should be shown to viewers.
In addition, CPM lets you compare the costs associated with different types of content (such as video versus text) so that you can decide which one works best for your business model and audience. It also lets you assess whether there’s any overlap between different types of content so that you know whether or not there’s room for improvement when it comes to optimizing.
