Neobehaviorism, also known as neo-behaviorism or functional psychology, is a school of psychology that emerged in the early 20th century in response to the limitations of the traditional behaviorist approach.
Neobehaviorists are interested in studying how people behave in their daily lives. They believe that humans have the ability to make choices and may choose to act differently than they did in the past. They also believe that human actions are often influenced by factors other than rewards or punishments, such as learning from others or remembering past experiences.
Neobehaviorists often use research methods similar to those used by social psychologists and cognitive psychologists. These methods include controlled experiments, surveys, and observation studies (including participant observation).
Neobehaviorists argue that it is impossible to fully understand behavior without taking into account complex internal processes such as thoughts, feelings, and emotions. They believe that these factors affect how people behave and interact with others, as well as how they interpret the world around them. Two leading proponents of neobehaviorism are Albert Bandura and B. F. Skinner, who developed different theories based on their ideologies about human nature.