Assignment for Marketing Mnagment Essay

Marketing Plan Project To sustain their existence in the industry, companies often introduce new product offerings to the market. This new product development (NYPD) is conducted by the company and later documented in a marketing plan. Select a local Small and Medium Enterprise (SEEM) company with sales of under ARMS million and has been in business for less than 5 years. i. Analyze the internal and external environments affecting the company and market.

Identify the customer segments and describe the relative size of each market.

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Ii. Study the company s existing or potential competitors and list the resources that both the company and the competitor have. Restrict your attention to just two competitors (assuming that other competitors do not exist or have less impact). Use your analysis of the customer segments and resources to identify the customer segment that makes the most attractive target market for the firm. Design the marketing strategy of the new product offering which includes the 4 AS; Product, Price, Place and Promotion.

Deliverables Prepare a marketing plan for a recommended product or service of the company. You are required to provide as much details as possible in completing the assignment. The report must be prepared professionally and creatively. The format of the report is as follows: Preliminary Cover Page Executive Summary Table of Content 1. 0 Situation / Market Analysis – SOOT Analysis, – Competition Analysis Marketing Strategy – STEP Analysis – 4 AS Financial Projection – Break-even Analysis Implementation and Controls – Action Plan Body 2. 0 3. 0 4. 0 Supplementary

References (list of sources used to illicit information) Appendix Assignment Format: a. Use 1. 5 spacing and 12-point of Times New Roman font. B. The assignment should contain about 3000 – 5000 words (15 – 20 pages) c. Provide reference using the American Psychological Association (PAP) format d. Visual aids (tables and figures) e. References should be latest (year 2005 onwards) Notes: D Assignments should be submitted according to the due date. T] You are to submit a softy of your assignment online through movie and a hardcopy to your facilitator. D Plagiarism is not acceptable.

If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e. G. Owl. English. Purdue. Deed/handouts.

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