Essays on Customer

“Customer Satisfaction is a business term of how the products and the services supplied by the company meet or surpass the customer expectation. It is the key performance indicator within the business. ” …Berlin Asong WHY ORGANIZATIONS FOCUS ON CUSTOMER SATISFACTION? Businesses monitor customer satisfaction in order to determine how to increase their customer base,…

Our client, a multi-location ready mix concrete, sand and gravel supplier faced the twin problems of escalating costs and eroding customer service. MLE was engaged to support the President as he implemented his vision for the firm. Central to his vision was the creation of a culture which valued quality, customer service and continuous improvement….

It depends on the perception of different individuals what is right or wrong. The first thing that comes to the mind when thinking about right and wrong is the very basic question as to how we decide what is right and what is wrong? Generally the answer is got from the societal laws or the…

In nowadays competitive environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly. Packaging has become an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing promotional costs. Packaging is the science, art, and technology…

Xiameter 1. What factors, internal or external, were responsible for Dow Corning’s poor performance between 1995 and 2001 as show in case Exhibit 3? Externally, Market was changing. Down Corning kept on losing customers to low-price suppliers. 1) Big global and regional rivals were increasing their efficiency of supply chain to provide lower cost to…

According to Melvin Richardson’s article “What does customer service mean? ”, Customer service means: listening to your customers, satisfying every want and need, taking ownership of the customer’s account, showing appreciation, smiling and following up with each and every customer. These are all simple tasks to complete individually, but they become more complicated to fulfill…

Exercise1:Identify three key features of the selling construct. Answer:The concern should pay attending to these five constructs ; they are production. merchandise. merchandising. selling and social selling. Markets are the set of existent and possible purchasers of a merchandise. A successful selling should give clients the right merchandise. at the right monetary value. available in…

Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can help to many organizations. If they gain their trust, that will be mean a long relationship with them. They can also ask…

his chapter will give an overview of literature and model that are related to the research problem stated in the previous chapter. The concept definition about customer satisfaction is also being introduced in this chapter. Definition of Customer Satisfaction The definition of customer satisfaction has been widely debated as organizations increasingly attempt to measure it….

I took into consideration the problem of Aqualisa Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. This company made a great job with it’s research and creation of product that takes advantage on it’s competitors by giving everything to needs of the…