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Assignment on Samsung Mobiles Sample



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    Samsung Electronics Group is a South Korean transnational pudding stone company headquartered in Samsung Town. Seoul. It comprises legion subordinates and attached concerns. most of them united under the Samsung trade name. and is the largest South Korean chaebol.

    Noteworthy Samsung industrial subordinates include Samsun ( the world’s largest information engineering company measured by 2012 grosss ) . Samsung Heavy Industries ( the world’s second-largest shipwright measured by 2010 grosss ) . Samsung Engineering and Samsung C & A ; T ( severally the world’s 35th- and 72nd-largest building companies ) . and Samsung Techwin ( a arms engineering and optoelectronics maker ) . Other noteworthy subordinates include Samsung Life Insurance ( the world’s 14th-largest life insurance company ) . Samsung Everland ( operator of Everland Resort. the oldest subject park in South Korea ) and Cheil Worldwide ( the world’s 19th-largest advertisement bureau measured by 2010 grosss ) .

    Samsung produces around a fifth of South Korea’s entire exports and its grosss are larger than many countries’ GDP ; in 2006. it would hold been the world’s 35th-largest economic system. The company has a powerful influence on South Korea’s economic development. political relations. media and civilization. and has been a major drive force behind the “Miracle on the Han River” .

    Samsung Mobile phones have created a large demand in the market. There have been a batch of Samsung cell phones which have sustained in the market. For case. we will concentrate on the latest theoretical accounts like Samsung S. Samsung S II and Samsung S III.

    The Law of Demand

    The jurisprudence of demand provinces that. “ Other factors staying the same. the demand for a merchandise increases if the monetary value falls and lessenings if the monetary value rises. ”

    This jurisprudence operates when the commodity’s monetary value alterations and all other monetary values and conditions do non alter.

    The chief premises are:

    • Habits. gustatory sensations and manners remain changeless.• Money. income of the consumer does non alter.• Monetary values of other goods remain changeless.• The trade good in inquiry has no replacement or is non in competition by other goods. • The trade good is a normal good and has no prestigiousness or position value. • Peoples do non anticipate alterations in the monetary value.

    • Price is independent and demand is dependent.

    The graph shows that as monetary value additions from Re. 1 to Rs. 5. the measure decreases from 50 to 10.

    Countless factors and fortunes could impact a buyer’s willingness or ability to purchase a good. Some of the more common factors are:

    Good’s ain monetary value: The basic demand relationship is between possible monetary values of a good and the measures that would be purchased at those monetary values. By and large the relationship is negative significance that an addition in monetary value will bring on a lessening in the measure demanded. This negative relationship is embodied in the downward incline of the consumer demand curve. The premise of a negative relationship is sensible and intuitive. If the monetary value of a new novel is high. a individual might make up one’s mind to borrow the book from the public library instead than purchase it. Personal Disposable Income: In most instances. the more disposable income ( income after revenue enhancement and reception of benefits ) you have the more likely you are to purchase.

    Tastes or penchants: The greater the desire to have a good the more likely you are to purchase the good There is a basic differentiation between desire and demand. Desire is a step of the willingness to purchase a good based on its intrinsic qualities. Demand is the willingness and ability to set one’s desires into consequence. It is assumed that gustatory sensations and penchants are comparatively changeless. Consumer outlooks about future monetary values and income: If a consumer believes that the monetary value of the good will be higher in the hereafter he is more likely to buy the good now. If the consumer expects that his income will be higher in the hereafter the consumer may purchase the good now. Population: If the population grows this means that demand will besides increase. Nature of the good: If the good is a basic trade good. it will take to a higher demand.

    The Law of Supply

    The jurisprudence of supply provinces that. “ other factors staying the same. The supply of a merchandise increases when monetary value rises and lessenings when monetary value falls.

    The jurisprudence of supply is from the producers’ point of position. If the monetary value additions so intend to increase the supply for more and more net incomes.

    The supply is the handiness of a merchandise in the market depending on its demand.

    The graph shows us that as the monetary value additions from Re. 1 to Rs. 5. the supply besides increases from 10 to 50 units.

    Market Mechanism

    Market mechanism or market forces are nil but the forces of demand and supply which affect the monetary value of a merchandise.

    For illustration. If the demand additions and the supply is short. the monetary value of a merchandise increases because its value additions in the market.

    Similarly. if the demand is changeless and supply additions. there are non much consumers to purchase the merchandise. the monetary value of that merchandise decreases to advance the gross revenues of that merchandise.

    In a monopolistic market. the monetary values are determined by the market forces and all the houses are monetary value takers.

    Market forces impacting Samsung Cell Phones

    For case. we are analyzing three latest theoretical accounts of Samsung viz. Samsung Galaxy S. Samsung Galaxy S II and Samsung Galaxy S III.

    Samsung Galaxy S was launched with a monetary value of about Rs. 18000. and it created moderate demand in the Indian market because of homogeneous merchandise by the rivals like LG. Sony etc in the monopolistic market. Because of the rivals presenting their merchandises with the same characteristics at lower monetary values. the demand for this merchandise started diminishing. For e. g. . LG nexus 7

    Then Samsung Galaxy S II was launched with a monetary value of 25000. it had a batch of particular and latest characteristics which other rivals did non hold. therefore demand for this merchandise increased. hence. supply besides increased. With increased supply and rivals come ining the market with the same specifications of the merchandise in the market. the demand decreased in the market. Therefore. monetary values fell and is now priced at Rs. 22000 in the market.

    Then Samsung Galaxy S III was launched. which has been rated as the best humanoid phone at the clip of its launch. This merchandise created immense demand in the market. because this phone had all the possible and latest characteristics at an optimal monetary value which other companies and had non introduced. It had beaten the demand for iphone 4 because holding about the same characteristics like iphone 4. it was priced at Rs. 38000 whereas. iphone 4 was priced at Rs. 44000 at the clip of its launch.

    Some facts about Samsung Galaxy S III

    Samsung’s Galaxy S3 overtook Apple’s iPhone 4S in the 3rd one-fourth to give the South Korean house the world’s best-selling smartphone theoretical account for the first clip of all time

    “The Galaxy S3 captured an impressive 11 per centum portion of all smartphones shipped globally and it has become the world’s best-selling smartphone theoretical account for the first clip of all time. ”

    Positive feedback was given sing battery life. easiness of usage. and of class the velocity and interface that comes with Android Ice Cream Sandwich 4. 0. Samsung in the twelvemonth 2012. displaced Apple’s iPhone as the best-selling smartphone in the universe. As per the informations released by market research house Strategy Analytics. Samsung’s latest smartphone Galaxy S III aced as the world’s top-selling smartphone theoretical account in the 3rd one-fourth ended twelvemonth 2012. Samsung. besides announced that Galaxy S III gross revenues reached the 30 million unit milepost and harmonizing to market research entirely. 18M of those were shipped in Q3 2012. For the same period. Apple shipped around 16. 2M iPhone 4S French telephones. It’s was after this incident. Samsung made Apple stealing into the No. 2 topographic point as the top smartphone seller for the Q312 period. Samsung shipped 18. 0 million units of Galaxy S3 smartphone theoretical account worldwide during Q312 and it captured 11 per centum portion of all smartphones shipped globally. Whereas. for the same period. Apple shipped around 16. 2M iPhone 4S units worldwide. catching 2nd topographic point slot. Samsung’s Galaxy S3 is highly popular among consumers across North America. Europe and Asia.

    Samsung said today that they aim to sell more than million Galaxy S III smartphones by July. They said that they should accomplish a 10 million gross revenues record within two months of the merchandise launch. Sadly. the company are fighting to make the smartphones fast plenty. due to component deficits. Shin Jong-Kyuan. the president of nomadic communications concern said that it has been tough to maintain up with demand. The jobs with component deficits mean that 2nd one-fourth smartphone gross revenues may be lower than expected. Shin said that they should decide the supply issues with nomadic constituents in the following hebdomad.

    He said “Despite the tough economic state of affairs in Europe and jobs with providing constituents for the Galaxy S III. the second-quarter net incomes will be better than the first one-fourth. ” Exact gross revenues figures have non been made public. as Samsung do non unwrap this information to consumers. Samsung said that the S III will be released by about 300 nomadic carried across the Earth by the terminal of July. Apple should hold a new iPhone available in the 3rd one-fourth which will raise the bets. Samsung have overtaken Nokia as the world’s largest Mobile phone shaper in 2001 and are combating Apple for the place. Samsung purpose to duplicate their smartphone gross revenues this twelvemonth to about 200 million units. Despite the fact that the Galaxy S III supply is instead low at the minute. Samsung’s nomadic foreman JK Shin predicts that Galaxy S III gross revenues will transcend 10 million in July.

    These facts tell us that due to immense demand. the supply was short which did non allow thr monetary value of the merchandise travel down. but now bit by bit as the rivals entered the market they brought in better cell phones at lower monetary values. for illustration. Micromax. LG. Sony etc. . this has led to the lessening in monetary value of Samsung Galazy S III but still people are preferring Samsung thnan iphone because of decreased monetary value with about the same characteristics. This shows that reduced monetary values increase the demand for the merchandise in the market and higher monetary values increase the supply.


    1. Samsung Galaxy S: The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010. It features a 1 GHz ARM “Hummingbird” processor. 8–16 GB internal flash memory. a 4 inches ( 10 centimeters ) 480?800 pixel Super AMOLED capacitive touch screen show. Wi-Fi connectivity. a 5-megapixel camera with a maximal declaration of 2560?1920 and. on choice theoretical accounts. a front-facing 0. 3 MP VGA camera ( 640?480 ) . The basal version of the phone. the GT-I9000. was specialized for each of the U. S. bearers. and released as the Epic 4G. Vibrant. Captivate. Fascinate. and Mesmerize. The name “Galaxy S” is used today for assorted theoretical accounts of Samsung phones that are rather different from the original Galaxy S. such as the Galaxy S Blaze. Galaxy S Aviator. or Samsung Galaxy S Relay 4G. These are kindred to by-products. instead than phones in the chief “Galaxy S” series.

    The entry of this merchandise in the market created great demand for it but there were other cell phones besides of the rivals in the market like in a monopolistic market. where there is homogeneous merchandise. therefore the demand was at a moderate degree.

    It was ab initio priced at about Rs. 18000. but bit by bit. when the supply was more and demand was less than supply. the monetary value reduced for more ingestion and therefore the market forces influenced the monetary value of the merchandise.

    To carry through the wants and demands of the clients. Samsung S II was introduced in the market an an advanced scheme by Samsung.

    2. Samsung Galaxy s II: Samsung unveiled the S II on 13 February 2011 at the Mobile World Congress [ 7 ] It was one of the slimmest smartphones of the clip. largely 8. 49 mm midst. except for two little bumps which take the maximal thickness of the phone to 9. 91 millimeter. The Samsung Galaxy S II is a touchscreen-enabled. slate-format Android smartphone designed. developed. and marketed bySamsung Electronics. It sees extra package characteristics. expanded hardware. and a redesigned build than its predecessor. the Samsung Galaxy S. and was succeeded by the Samsung Galaxy S III in May 2012. [ 5 ] The device was launched with Android 2. 3 “Gingerbread” . updates to Android 4. 0. 4 “Ice Cream Sandwich” . [ 6 ] and will update to Android 4. 1 “Jelly Bean” . The user-replaceable battery gives up to ten hours of heavy use. or two yearss of lighter use. [ 13 ] Harmonizing to Samsung. the Galaxy S II is capable of supplying 9 hours of talk clip on 3G and 18. 3 hours on 2G.

    This merchandise created great demand in the market. was priced at Rs. 25000 but because of homogeneous merchandise in the monopolistic market and increased supply than demand. the monetary value fell down to Rs. 22000. To increase the demand for its merchandises. Samsung took another Innovation Strategy and introduced Samsung Galaxy S III in the market.

    3. Samsung Galaxy S III: The Samsung Galaxy S III is a multi-touch. slate-format smartphone running the Android operating system. t sees extra package characteristics. expanded hardware. and a redesigned build from its predecessor. the Samsung Galaxy S II. The S III employs an intelligent personal helper ( S Voice ) . eye-tracking ability. increased storage. and a wireless chargingoption. Depending on state. the 4. 8-inch ( 120 millimeter ) smartphone comes with different processors and RAM capacity. and 4G LTE support. [ 10 ] The device was launched with Android 4. 0. 4 “Ice Cream Sandwich” . and can be updated to Android 4. 1 “Jelly Bean” .

    Following an eighteen-month development stage. Samsung unveiled the S III on 3 May 2012 in London. [ 11 ] The device was released in 28 European and Middle Eastern states on 29 May 2012. before being increasingly released in other major markets in June 2012. Prior to let go of. 9 million pre-orders were placed by more than 100 bearers globally. [ 12 ] The S III was released by about 300 bearers in about 150 states at the terminal of July 2012. [ 4 ] More than 20 million units of the S III were sold within the first 100 yearss of release. [ 13 ] Samsung has since sold more than 30 million devices. [ 5 ]

    Due to overpowering demand and a fabrication job with the bluish version of the phone. [ 14 ] there was an extended deficit of the S III. particularly in the United States. Nevertheless. the S III was well-received commercially and critically. with some engineering observers touting it as the “iPhone killer” . [ 15 ] In September 2012. TechRadar ranked it as the No. 1 French telephone in its invariably updated list of the 20 best nomadic phones. [ 16 ] while Stuff magazine likewise ranked it at No. 1 in its list of 10 best smartphones in May 2012.

    The French telephone besides won the “European Mobile Phone of 2012–13” award from the European Imaging and Sound Association. [ 18 ] every bit good as T3 magazine’s “Phone of the Year” award for 2012. [ 19 ] It played a major function in hiking Samsung’s record operating net income during the 2nd one-fourth of 2012. [ 20 ] As of November 2012. the Galaxy S III is portion of a high-profile case between Samsung and Apple. [ 21 ] In November 2012. research house Strategy Analytics announced that the Galaxy S III had overtaken the Apple iPhone 4S to go the world’s best-selling smartphone theoretical account in Q3 2012. [ 22 ]

    Due to immense demand and short supply. the invention was a success. the monetary values did non travel down and the company made immense net incomes. This invention involved better specifications. form and design than the last theoretical account.

    Therefore invention is a great tool to develop and spread out the merchandise.

    Assignment on Samsung Mobiles Sample. (2017, Jul 18). Retrieved from

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