Samsung Environment

Table of Content

Introduction of Samsung

For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. (Samsung, 2012) Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.

Mega Environment

Mega Environment is used to allocate resources in a breeding or research program, to rationalize germplasm and information exchanges between breeding programs (allowing even small programs to progress by focusing on the most promising material), to increase heritabilities within relatively well-defined and predictable environments, to increase the efficiency of testing and breeding programs, and to target genotypes to appropriate production areas. ( Gauch Jr and Zobel, 1997)

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Technology Environment

Technological element – is about some knowledge about the production of products and services of the company.

Example on Samsung product is Smartphone: a smartphone is a device that lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital assistant or a computer–such as the ability to send and receive e-mail and edit Office documents or at least view the files. (Liane,2012) For the example Smartphone on Samsung is Samsung Galaxy 3, Galaxy note, etc. on Samsung smartphone, they use Android for their Operating System. This operating system released in 2007 from Google with 675. 000 apps available for download since 2012.

Since its open-source release in 2008, Android has had numerous updates—each bursting with new features and enhanced performance. And because Android is software, there’s no need to buy a new phone to reap the benefits when it upgrades. (Samsung,2012) The operating system on Smartphone it is the one of advantages Smartphone, and the other advantages of Smartphone are we can easy to communicate with other people in everywhere and every time. And smartphones also have a GPS it is a good idea to find someplace. But Smartphone have disadvantages like the price is so expensive to buy a Smartphone, and some company like Samsung when Samsung release a new product of Samsung and that product be in demand, Sometimes the company like Samsung will make a new one quickly with a good spec than before, this business method sometimes makes some customer getting angry but the customer still love it their product cause the people needed since our life be a modern era we must have things who make our life became easier.

Economic Environment

The Economic environment refers to all economic surroundings that influence organization activities.

It consists of economic parameters. It is concerned with the nature and direction of the economy in which the organizations operate (Chaurasiya, 2010). Sean Geary (2012) states that “Although South Korea’s economy is the 12th largest economy in the world, Samsung individually comprises roughly 20% of the country’s gross domestic product and roughly a similar slice of the country’s equity market, prompting one article to call the country “The Republic of Samsung. ” As a result, any hiccup for Samsung can have a discernible effect on the economy as a whole”.

Established in Korea in 1969, Samsung Electronics celebrated its 40th anniversary in 2009. That year, it was ranked number 1 for sales among global IT companies for the first time. In 2010, Samsung was placed 22nd in the 2010 Fortune 500, a rise of ten places from the previous year and the highest ranking for a Korean company in the year. Samsung Electronics has an ambitious future vision that goes beyond the next 100 years and we continue to strive for sustainable growth. As a result, Samsung Electronics posted sales of KRW 165 trillion and operating profits of KRW 16. trillion in 2011, recording yet again another two-digit growth rate. Oh-Hyun Kwon, Vice President and CEO of Samsung Electronics (2012) states that “In 2011, Samsung Electronics recorded the highest sales despite the global economic recession and intense competition from competitors, while firmly rooting our leadership in the global electronics industry. They have striven to become the top global company and that achievement was made possible thanks to sustainable management efforts to foster a creative corporate culture, compliance management, shared growth with suppliers, and our social contribution activities.

I would like to give my personal pledge for Samsung Electronics’ continued efforts in 2012 towards a sustainable future”. (Samsung,2012) Samsung Electronics has also become a leader in the global smartphone market with its best-selling smartphone, Galaxy S, which was introduced in June 2010 and has since sold 22 million units. The Galaxy S2 was released in April 2011 and 20 million units have already been sold, taking sales of the Galaxy smartphone series to over 42 million units. Samsung Electronics’ brand value has steadily increased and in2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23. 43 billion, which was a 20% increase from the previous year.

Task Environment

The task environment is usually the environment that most organizations like to focus on.

The task environment is very helpful to the organization because it helps them to specifically identify environmental factors that are important in the company’s success. (Slyman, 2009)


The competitor is other organizations that either offer or have a high potential of offering rival products or services. As a big company which offers gadget as the product, Samsung has a lot of competitors. There are Apple, Sony, Motorola, HTC, Nokia, and other brands that also offer a smartphone with different designs and specifications. Diagram 1 shows Samsung Market Share in the worldwide smartphone market in the second quarter of 2012.

Smartphone market share numbers for the second quarter of 2012 reveal that occasional bitter rivals. Apple and Samsung continue to dominate the market, while competitors fight over the leftovers. Market research firm IDC shows Samsung holding a 30 percent share worldwide, while Apple trails with 17 percent. But NPD’s recent data paints a different picture domestically, with Apple garnering 31 percent of the US smartphone market share, and Samsung holding 24 percent (Foresman, 2012).

The competitor is one of the factors that affect Samsung’s progress. When competitors offer products which is better in performance, specifications, and price. The consumer will change their mind and buy other products from competitors. For example, after Apple launched their new products which are iPhone 5, there is a rumor that said Samsung is developing their new smartphone named Samsung Galaxy S4 and it will be released in 2013.

For the consumers who already get used and love the products of Samsung and need a new smartphone in 2013, they do not need to worry because Samsung will provide it to them later. Not only that, some of Samsung’s products, such as Galaxy Tab 2 10. 1 cannot be sold in US because the US government banned this product. It really affects the number of sales of Samsung’s products. Samsung got a big loss because of this problem. In short, a competitor is one of the factors that affect the company’s progress. Competitor makes a company has to keep developing their products and keep serving the consumers well.

Competitors take a big influence on Samsung’s company, due to their field in the market.

Customer and Client

Customer and Client also called a buyer or purchaser they consume some products from any company that can be goods or services. They also have their rights to choose what products they want. Customer Satisfaction Samsung Everland practices customer satisfaction management by implementing scientific system solutions which include: creative training, systematic research, and various employee satisfaction programs.

They also invest time and effort in understanding statistical data that they collect which allows them to achieve greater customer satisfaction and prevent customer complaints. They provide specialized, service-oriented training to their employees that interact with their customers which ensures a better customer/employee experience. Their employees experience an enjoyable and pleasant work environment which allows them to be successful and happy. ( Samsung, 2012 )

Systematic Analysis and Monitoring

Their three business divisions frequently collect customer data through various customer opinions surveys. They use this data to improve their customer’s experiences ultimately providing better customer service. They also have technology solutions like “VOC (Voice of Guest) forecast” which predicts customer claims in advance as well as distributes relevant statistical information to their employees that it accumulates from various sources. ( Samsung, 2012 )

Creative Service Training

In 1944, They established the “Service Academy” which provided their employees with specialized service-oriented training.

With a focus on customer satisfaction, they customized their training program to take into consideration different customer personalities as well as specific situational training. Samsung Everland also provides a variety of service leadership programs that concentrate on various perspectives. These programs are geared to correspond with each of the division’s specific characteristics. They feel it is important to offer and encourage their employees to participate in these service-oriented training programs. ( Samsung, 2012 ) Employee Satisfaction equals

Customer Satisfaction

They operate corporate campaigns and individualized welfare programs so that employees can work in a pleasant environment which in turn provides improved, superior quality service to their customers. They take their commitment to their customers and employees a step further by creating and maintaining a corporate culture where everyone strives for continual customer satisfaction. They have implemented award programs for their employees that recognize their best employees by giving them an opportunity to benchmark themselves against other corporations overseas such as ADL(Adventure Digital Learning) and Kudo Mileage. Samsung, 2012 )


To sum up, Samsung is one of the biggest electronics companies world-wide, which is originated from Korea. Samsung is well-known for its Smartphone products, specifically its Samsung Galaxy S series. Samsung has many competitors such as Apple, Blackberry, Nokia, and etc. Samsung’s brand value has steadily increased by 20% in 2012. Samsung tries to defeat Apple’s iOS, Nokia’s Windows Phone, and Blackberry OS by using Google’s application, Android. Samsung has its own market for Android lovers such as Malaysia, Korea, Indonesia, and other countries .


  1. Competitor Deliusno, October 2012, “Samsung Sudah Boleh Jual Galaxy Tab 10. 1 di AS”, Available at utm_source=WP&utm_medium=box&utm_campaign=Kknwp (access on 11 October 2012).
  2. Foresman C, August 2012, “Apple owns US smartphone market while Samsung dominates worldwide”, Available at (access on 11 October 2012).
  3. Valich T, March 2008, “Samsung Celebrates 70th Birthday”, Available at (access on 11 October 2012).
  4. Westaway L, September 2012, “Samsung Galaxy S4 News, Release Date and More Rumours: Available at http://crave. cnet. co. uk/mobiles/samsung-galaxy-s4-news-release-date-and-more-rumours-50009236/ (access on 11 October 2012).
  5. “Organizational Environment and Culture”, Available at (access on 11 October 2012).

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Samsung Environment. (2016, Nov 25). Retrieved from

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