SWOT Analysis of Samsung Company

Table of Content

Samsung is no longer the company that it used to be. it is a company that has put in a batch attempt and money for altering its repute. Today. Samsung is endeavoring and turning into one of the most successful companies of all time. It has an extended merchandise line that caters to many different people. It no longer operates on low net incomes ; it’s endeavoring on the highest. Therefore. it is no surprise that many of us would be interested in the SWOT Analysis of Samsung. Here in this article we do a complete SWOT Analysis of Samsung to demo you what Samsung has truly become. This article is really utile to all those who are carry oning a research on Samsung or may be believing of get downing their ain concern. The SWOT Analysis of Samsung will state you all you need to cognize. However. before we move on to the SWOT Analysis of Samsung we need to understand what a SWOT analysis truly is. Merely so will we stated the existent SWOT Analysis of Samsung. ASWOT analysis is type of strategic be aftering tool. which every company and most rivals conduct to understand how a peculiar company is making.

The SWOT analysis covers four dimensions viz. ; the strengths. failing. chances and menaces. By traveling through a SWOT analysis. you become cognizant of the most of import dimensions that have an impact on the operations of the company. Once a SWOT analysis has been jolted you can come with relevant schemes in order to win in the competitory environment. A good SWOT analysis can assist the company and rivals place themselves in the market sagely. Therefore. here we look at the SWOT Analysis of Samsung to give you an thought of how the company is runing in the universe. Strengths• Samsung has a broad merchandise scope. which allows them to catch ample market portion from assorted markets. This allows Samsung to non merely gain a high return but it besides allows them to diversify their hazard and failure. • Harmonizing to many magazines. Samsung holds a important part of the market portion in about all its merchandises. • Samsung is a reputed name and many people are familiar with it around the universe.

This essay could be plagiarized. Get your custom essay
“Dirty Pretty Things” Acts of Desperation: The State of Being Desperate
128 writers

ready to help you now

Get original paper

Without paying upfront

• Samsung has won many awards on its high quality merchandises. • Samsung has the ability and resources to utilize the latest engineering and offer new and exciting characteristics often. • Samsung has won many awards due to its ability to do advanced. sleek and slender merchandises • Samsung has set up many production workss in low cost locations. therefore they save on cost of production significantly. • Samsung late has attracted ample positive imperativeness. therefore its repute continues to turn and has a positive impact on the operations of the company. Weakness• Samsung ne’er introduces a new design on its ain. it ever waits to assail it’s rivals. Therefore. it missed the first mover advantages. • Samsung does non bear down high monetary value for its merchandises. hence frequently people relate the low monetary value to get down a provider of low quality merchandises. General perceptual experience supports that the higher the monetary value. the higher the quality of merchandises.

• Many Samsung merchandises are non user friendly. therefore consumer frequently hesitate to exchange to Samsung merchandises even if the monetary value and quality is exceeding. • Samsung does non concentrate on a specific niche ; it offers its merchandises to the mass market merely. • Samsung does non make its ain package therefore it frequently relies on other beginnings to finish the merchandises. • Samsung faces huge competition from new companies and on-line companies. • High set up and operation cost for such a company. Opportunities• Samsung should do an active attempt to offer alone merchandises to clients. in order to catch more market portion. • Samsung could get down making software’s for their hardware devices and cut down outsourcing. • Samsung could establish stand in trade names to the company. with new and improved schemes. • Samsung could establish in states to tap the demands of consumers.

• Samsung could open more shops to function more clients. • Samsung could do an attempt to establish originative merchandises foremost. instead than after its rivals. • Samsung could increase its merchandise fluctuation in its merchandises. • Samsung should take part in merchandise development and pull more clients. It should besides see take parting in assorted events to pull attending. • Samsung could offer extra services to retain bing clients and pull new 1s. • Increase in the demand for nomadic phones. Samsung could work this demand good. Threats• Samsung has linked merchandise lines. which means that if one merchandise line fails due to its ain grounds other merchandise lines will besides endure. • Samsung is really scattered ; it controls and operates different merchandises while its rivals use their resources and attempt on one section merely. Diversification takes a batch of attempt and attending. • Samsung has set up production workss in low cost countries. which are capable to ample political and economic instability.

These instabilities can hold an impact overall company it the crisis gets unwieldy. • Samsung is confronting menaces from many other low cost companies. • Assorted companies have realized the importance of advertisement. therefore Samsung will be capable to a batch more competition as advertisement creates and draws attending of consumers. • Countries all over the universe are sing a high cost due to high rising prices rates in most locations. • Many authorities statute laws are now active against the advanced engineering due to wellness and mental concerns. The above subdivision clearly reveals the SWOT Analysis of Samsung. By traveling through the SWOT Analysis of Samsung you can understand and farther measure the company’s public presentation to your ain advantages. However. the above SWOT Analysis of Samsung is limited to certain important points merely. Therefore. when measuring a company it is best to seek online for more SWOT Analysis of Samsung so that you have all the information you need to measure the company. |

Cite this page

SWOT Analysis of Samsung Company. (2017, Sep 21). Retrieved from


Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront