Apple Values and Alignment Values are beliefs and philosophies, by which companies try to maintain in their mission and vision. Values identify who and what, a company represents by their actions. It is easy to say one thing, and turn around and do the opposite. Both, individuals and companies, possess values, by which they express and live by. Apple, Inc. has an established set of core values that guide them through the success of their employees, customers, and the business entity.
Individual actions and behaviors will be evaluated, Apple’s plans and actions will be evaluated; and we will determine how the alignment is for each, as well as compared to each other. Analyze the origin(s) and subsequent evolution of your personal and workplace values. The basic vision and values originated at Apple Inc. , through the visionary of Steve Jobs. Steve Jobs and the management leadership style paved the way for Apple’s values to be identified and carried forward in every aspect of the business.
Maintaining value is the responsibility of everyone at Apple.
Steve Jobs stated “And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well. ” (Investor Relations, 2013). At Apple there is a value assigned to every product and a value placed on each aspect of the business, which includes staff. Apple will be remembered by what they do and how they change. According to Alexander (2012), CEO Tim Cook said Apple has a core value of beliefs, “We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. ” Steve Jobs, took the way Apple, Inc. , was perceived by the public and competitors seriously. Steve Jobs believed if people are passionate about what they do it; it will show through in value. Steve Jobs was very innovative and a big thinker, which added value in the vision for Apple. When he thought they were losing sight of their vision and value system, he created a short video for the employees.
He dominated the new attitude with a “Think Different approach. This campaign was an attempt, said Jobs, to get Apple back to its core values” (Unknown, 2011). Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors. An individual’s values are the make-up of who they are as a human. Values are what you believe in either through your upbringing, cultural preferences or social environments.
Items as simple as deciding to snooze the alarm, who to work for or what restaurants to eat at are all influenced by an individual’s values, even down to how we make the choices we do. Our values are what defines and drives our actions and behaviors. For example, if I don’t value the importance of timeliness, it would be common for me to be late or choose to sleep in or take the streets compared to the freeway. After careful analysis we have determined that there is an alignment between Steve Jobs values, actions and behaviors. Steve valued individuality, excellence and honesty.
This was apparent in his actions and behaviors. For individuality, he influenced employees of all levels to be creative not repetitive and created programs and forums for employees to create their personal electronic masterpieces and present them to a review board for awards up to and including recognition, monetary awards or mass production of the product. He also focused the company’s priorities on creating products to meet the needs of an individual and not a corporation. For excellence, this was demonstrated in every new product release through the technology and design.
Each product was market and life changing for the industry and customers alike. For honesty, this was demonstrated through the speedy recalls, refunds or credits anytime a product didn’t meet the excellence standards, even if it wasn’t required. He would be honest that his values were not meet and would make right by the customers’ expectations. Analyze the degree of alignment between the organization’s stated values and the organization’s actual plans and actions. To determine the alignment between the stated values of Apple Inc. nd their actual plans and actions we first need to review their mission and vision statement. According to “Investor Relations: Frequently Asked Questions” (2013), Apple’s mission statement is ” Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. According to “Apple Inc. Mission Statement Is Not Very Innovative And Barely A Mission At All”(2013), Apple’s vision statement is “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. ” Apple was known throughout the world for being a leader in innovation and had cornered the market with their technology; however for the past few years this is no longer the case.
Samsung recently released the Galaxy S3 and S4 along with the Galaxy Note. The new Samsung phones are bigger and offer a better technology than what Apple has offered within the past two iPhone releases. In order to stay aligned with their mission and vision statement, Apple needs to raise the bar with their technology so they can take back their number one spot. Explain the differences and analyze the degree of alignment between your values and the organization’s values as reflected by the organization’s plans and actions. As a team we look at Apple’s values and compare them to ours.
We all agree our values are in direct alignment with Apple. We agree that employees are directly influenced by managers, and in order for employees and programs to be creative, managers need to ensure they foster productivity by promoting trust and integrity. As a team we set high goals and aggressively drive hard to achieve them which is another value aligned with Apple. We only came across one difference that we all did not agree with. While Apple stands for high principles and values it seems to be lacking in the manufacturing department.
According to Apple’s Employee Handbook, 1993, they are committed to recognizing individual contributions through rewards that are both psychological and financial. Apple also professes to conduct its business with empathy. But Apple was identified of using cheap labor and poor humanitarian conditions for the workers in China. They moved operations overseas in the 2000’s when they realized they could employee willing individuals to work at a moment’s notice very cheaply. This does not seem like it falls into alignment within Apples own values, nor does it fall in alignment with our team values.
In 2012 Apple joined the Fair Labor Association; it will be interesting to see what changes come from this action or if it was just a public relation move. Conclusion Apple’s values for quality, customs, standards, and principles continue to lead the company to success. However one needs to ask, at what stack will a company go to perform above its industry standard? Also, how much profit is acceptable when making business decisions, like moving its manufacturing to another country because the cost is cheap labor and desperate people willing to do anything to work, instead of building up the manufacturing standards of its own country?
References Alexander, A. (2012). Apple’s mission statement. Retrieved from http://alvinalexander. com/blog/post/mac-os-x/apple-business-philosophy-mission-statement Apply Employee Handbook, (1993). Retrieved from http://www. seanet. com/~jonpugh/applevalues. html Apple Inc. mission statement is not very innovative and barely a mission at all. (2013). Retrieved from http://retailindustry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc–Mission-Statement. htm Investor Relations: Frequently asked
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