Essays on Cognitive Dissonance

“Cognitive Dissonance affecting Groupthink and Deindividuation” The theory of Cognitive dissonance was developed by Leon Festinger.  It is concerned with relationships among cognitions.  Cognition maybe thought of as a piece of knowledge.  The knowledge may be about an attitude, an emotion, a behavior, a value, and so on.  Let me give you an example.  The…

The main purpose of this study is to identify what health values are perceived to exist and be important in Sands Macao Limited.  To do this the study aims to determine the amount of respondent perception on the achievement of seven important organizational outcomes — effectiveness, efficiency, quality, productivity, innovation, profitability and quality of work…

Many of us can relate to feeling regularly frustrated, thinking, “Why is it so hard for us to admit our mistakes? ” Carol Tavris and Elliot Aronson’s book, Mistakes Were Made (But Not by Me), focuses on why people justify bad decisions, beliefs, and actions. It also offers suggestions about how we might be able to…

In preaching there can be a breakdown in communication at any stage of the seven step. Communication gap only occurs if there is a contact between people and exposure to one another and to ideas. Analysis shows that preaching in an oral transmission of a biblical message in a sermon is not always a process…

How do human beings make decisions? What triggers a person to take action at any given point? These are allquestions that I will attempt to answer with my theoretical research into Leon Festinger’s theory of cognitive dissonance, as well as many of the other related theories. We often do not realize the psychological events that…

The origin of cognitive dissonance theories is frequently attributed to the writings of the American social psychologist Leon Festinger. Festinger (1957) described the experience of cognitive dissonance as resulting from a need for psychological consistency that follows a “non-fitting relation among cognitions” (Festinger, 3) that exists between pairs of elements. Elements refer to cognition, which…

Theory Paper on Cognitive Dissonance Theory “Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core…

To understand what makes Ethel’s Chocolate Lounges successful, one must first understand the process that is Consumer Buying. One may think a consumer just opens the fridge and realizes, “Oh! I am out of milk; I should run out and procure another. ” However, it is much more complicated than that. CONSUMER BUSINESS PROCESS The…

Why do human beings make the decisions that they do, and what triggers a person to take action at any given point? These questions can be answered by evaluating the Cognitive Dissonance Theory. Leon Festinger developed this theory in order to explain why people attempt to reduce dissonance and try to maintain constant relationships. A…