Essays on Fast Food Page 9

Systems Description Assignment Business Information Systems 100 School of Information Systems Curtin University 23/7/12 • v4. 0 Student and Workshop Details Information Student Name: Student Number: Assessment Item: Institution / Location: Workshop Leader Name: Workshop Number: Marker Comments (Optional): See ACMSheet for Feedback Enter Your Details Christopher Phelps 16151211 IS Description Assignment Curtin University /…

EXECUTIVE SUMMARY Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on…