Essays on Magic Page 6
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Store Analysis of Victoria’s Secret and Intimissimi
Secret
Words: 1226 (5 pages)
Store atmosphere is created by the design, color, and layout of the store. Both exterior and interior design affect atmosphere. External factors: architectural design, signs, window display and use of color, which together create an identity for a retailer and attract customers. The image that is projected should be consonant with the ethos of the…