Five issues of the bmw Research Paper

The Bavarian Motor Industry Background

Bayerische Motoren Werke AG ( BMW ) was founded in 1916 by Franz Josef Popp in Munich, Germany and it was chiefly bring forthing aircraft engines. The round blue and white BMW logo or roundel is portrayed by BMW as the motion of an aircraft propellor, to mean the white blades cutting through the bluish sky.

The first aircaraft engine BMW produced was IIIa inline-six liquid-cooled engine in 1918 and it was prefered for its high-level public presentation. With German rearmament in the 1930s, the company once more began bring forthing aircraft engines for the Luftwaffe. Among its successful WWII engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow fanjet, which powered the bantam, 1944-45-era jet-powered “ exigency combatant ” , the Heinkel He 162 Salamander.

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When WWI ended BMW was forced to halt bring forthing aircraft engines by the footings of the Versailles Armistice Treaty. The company accordingly shifted to motorbike production in 1923 once the limitations of the pact started to be lifted where the bikes produced where able to brake velocity records and win many races.

In 1928-29 BMW started the production of autos where until today its production is being driven by the passion of a luxury athleticss auto and inovative engineering.

Implimeantation Of The Five Subjects

New engineering. New engineering is really importand to multinationas companies in order to comunicta and portion information.

  • The issue here is the New Technology… implementing it & amp ; incorporating with the bing 1s
  • The 2nd issue is the Organizational Changes Requirements… the trouble in equilibrating alteration in Corporate Culture & A ; Organisational Structure.

Security/threats. In big intustries and particularly in the automotive intustry importand is to be able to procure all the critical inforamtion from industrial espionage, hackers or intruders.

  • The issue here is How of import is IT security to direction
  • The secont is What are the impacts of IT security breaches?

Ethic/social issues. In todays enteprisec a batch of importance has been given into the moralss of a company and it has great importance fot the companies image and the manner the company oparates.

  • The issue here is the usage of electronic surveillance
  • The 2nd is Ethical Issues

E-commerce and its issues. Nowadays a batch of corporate giants are utilizing concern intelligence and information excavation systems in order to hold a better position of what the client prefers and be able t pull more clients.

  • The issue here is the Data security & A ; moralss
  • The 2nd issue is Privacy

Global MIS/risks. A batch of large companies expand to other states in order to happen new markets or cheaper work force.

The issue here is Consider Partners Collaboration -expertise, financess, etc

Partner and supplier relationship direction

Varaiable Option Conidered For BMW

New Technologies

The execution and integrating of new engineerings is really importand in the degree of compatibility with the old difficult ware systems or package systems. In order to hold a Continuous flow of information between all the states BMW is established we need to look into the technological and legal barriers of each state before go oning in the execution of new engineerings.

The Organisational Changes Requirements… the trouble in equilibrating alteration in Corporate Culture & A ; Organisational Structure. In large complex administrations such as BMW the imports of new engineerings might interrupt the current substructure and that because new computing machine package may beat the demand of a client support lope because everything can be atomically through cyberspace.


The issue here is How of import is IT security to direction. In the automotive industry it ‘s of import to be able to maintain critical paperss of the company or paradigms of designs safe from industrial espionage or malicious hackers. The manner for this to be done is through with Communications ( webs ) controls, firewalls or encoding plans.

The secont is What are the impacts of IT security breaches? The impacts of security breach in any administration can be black in footings of industrial espionage or malicious phishing plans geting information about members of the administration or employs in order to utilize their information for cyberspace fraud. A ruinous breach can be easy avoided with firewalls and divide back up thrusts.

Ethic/Social Issues

The issue here is the usage of electronic surveillance. BMW uses electronic surveillance in order to be protected from bad employs or undercover agents. In this instance through agrremnts made with the authorities in companies owned constructing BMW has the right to hold an electronic surveillance system but must hold a sing informing the individuals come ining the edifices about the cctv.

The 2nd is Ethical Issues. BMW as transnational company known thought out the universe is besides directed by its image in ethical issues. Since BMW has a merriment nine in the cyberspace it is obliged by the jurisprudence and for ethical issues to hold the information of the members purely confidential and non be exploited for commercial grounds.


The issue here is the Data security & A ; moralss. BMW uses e-commerce in order to hold information on the client ‘s like ‘s disfavor ‘s and be able to be more attractive to clients. All the information ‘s are gathered by concern intelligence plans. Internet users come ining the company ‘s site are being monitored on what they browse the informations collected are being stored in order to be analyzed in the design of an attractive offer. All information gathered is a portion of the legal authorization on the company ‘s web site.

The 2nd issue is Privacy. Information gathered for the research of the company is to be kept confidential and private for the company usage merely. In my sentiment the company should maintain the record for the usage of new thoughts and records of royal clients.

Global MIS/Risks

The issue here is Consider Partners Collaboration -expertise, financess, etc. In planetary companies runing in different states in the universe means co-operations with several other organisations or parties. Since BMW has mills in Germany Austria South Africa and America they need to hold spouses with vehicle building cognition in order for them to be more efficient and better the quality. This why in states that BMW has mills BMW it has educational plans with proficient, managerial and specialist preparation every bit good as supplying aid for higher instruction.

The 2nd issue is the Partner and supplier relationship direction. BMW operates mills and franchises in all over the universe so it is really of import to hold a changeless communicating with all the spouses and the providers. The best solution is a planetary system web between all the spouses and providers utilizing web services in order to be informed on any supply demands and the day-to-day development.

Lessons Learned So Far And Options Considered Differently.

In a planetary company like BMW there are many hazard of the sing the information systems and the information engineerings. In the automotive industry it is really of import to hold a comparative advantage over your challengers by being advanced and have a better apprehension of the clients demands. All the information that is gathered and stored it ‘s of critical importance to maintain them safe off from industrial espionage or hackers or phisers. It is besides of import to hold all the cyberspace or concern application from plans like Trojan viruses, viruses, worms, or cramps because the can decelerate the public presentation of an application or even worse destroy it losing all information that are non stored. There is a large hazard of cyberspace offense of stealing personal information or information blackmailers.

There is a great importance from maintaining your informations systems or applications protected from all the possible interlopers either populating like hackers or societal applied scientists or non life like plans viruses worms etc.

New engineering is being conastly developed either in information systems telecomunications or sience. New technoligy in the instance of BMW means better production better informaion systems and comunication between all the franchises and factoris acros the universe. Inforamtion engineering is based on information systems and information sharing engineerings witch they are supported by communicating webs such us the internet intranet or extranet wich it can be either overseas telegram or WiFi. This manner transnational compaies like BMW can pass on with the mills and offices around the universe and maintain a constand flow of information through private waiter. So in todays wolrd the new engineering can give the competitory advantage to assist prolonging a healthy bussines with an excelent communicating with mills all over the universe.

Ethical issues play a major portion in planetary companies for their legal perceptual experience of the jurisprudence on work force and the public image of the company. BMW is utilizing 29 % of its earning in educational plans in 3rd universe states something which shows regard for the work force and a good public image. Nike for illustration had ethical legal issues because it had child workers in their mills.

Ethical and legal issues besides play function on the information systems garnering information about the clients or merriment nines of BMW through the cyberspace or utilizing electronic surveillance for security in private countries.

In this instance all information gathered or the picture recorded from the surveillance cameras is lawfully restricted to be on public wide dramatis personae and BMW has secure storage topographic points for all this stuff.

E-commerce is the new manner for planetary companies to hold detailed information on their clients through studies or intelligence programmes like informations excavation or prognostic analysis to be able to hold a better apprehension of the clients picks and wish in order to pull them or dislikes in order to better. All those are portion of the new engineerings implemented by planetary companies that make full usage of the cyberspace. Of class all those information are to be used merely by company ‘s particular forces for the design of a new merchandise or the betterment of an bing one.

Major fabricating companies that want to spread out in to other states either for its market of for the inexpensive labor they use globalisation systems in order to be in contact with all the mills all over the universe. Global information systems like extranets XML web services electronic informations interchange etc. in order for BMW central office to hold full cognition of all production in all of the mills scattered across the universe they need to hold a clear direct nexus with all the mills and franchises. Its besides of import to hold spouses with who they can hold a good communicating and be trained in a degree of common apprehension this is why BMW has preparation plans learning managerial and fabrication classs in order to better the quality and the efficiency.

Decision And Improvement Ideas.

In the terminal as we can see through the large history of BMW from 1916 to today BMW is a colossal in the industry country with mills all over the universe and the demand for information systems and engineerings in order for the central offices in Munich to organize the fabrication workss and assembly workss all over the universe with out holds from the providers.

However the hereafter of the e-commerce and information system is a long manner a caput because a new engineering is being developed so the potencies of more effectual communications and more improved security systems for the freshly developed menaces to the security of a system.

So in the terminal planetary administrations like BMW will invariably trust on information and communicating systems and new engineering in order to run though out the whole universe.


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