Executive Summary
Recently, Animal Adventure has been facing some Information System issue that is not good for expanding market. Enterprise systems has to be improved, so An animal Adventures will be able to manage the databases of each departments. Our group found that Animal Adventure website should be linked to some major sea rich engines; Google Towards should be involved; and mobile application should e created; as well as making transaction through Papal possible.
We are considering about to use Enterprise Resource Planning, supply chain management and Customer Relationship Ma management. For Animal Adventure’s Decision Support Systems we are using User Interface and Artificial Intelligence. About emerging techno logy Animal Adventures uses Street View Travel Guide to help animal adventures to sell more their tour packages. This report will list some problem that happens in the information system of Animal Adventure. It also wills discuss and give Anima al Adventure some recommendations on what changes should e made on their current system.
Introduction
This report was commissioned by Animal Adventure. In order to expand their ma rake to Australia successfully Animal Adventure need to make i t information system up to date. The purposes fifths report is to investigate and explain different ways that can help Animal Adventure improve their information systems, and will also give some suggestion to Animal Adventure what changed should be made to improve its information systems.
This report is based on Animal DVD endure staff interviews and focus on enterprise system, commerce, decision support systems and emerging cosmologies. It will explore enterprise systems for Animal Adventure, it will include ERP , SCM and CRAP. In addition, this report will delve into commerce, by invite satiating different ways to make Animal Adventure’s website and optimize e an commerce payment function. This report will also look into the De concision support systems such as ADS and AY. It will also explain emerge ins technologies. What is more, it will guide what Animal Adventure should do to make it information systems perform better than ever.
Discussion
Enterprise Systems Maria found that their department has their own database to manage pa t of the system. Due to the issue which makes her job very difficult became use she could not get access to sales figures and budget data easily to make informed decisions. She wants to direct access to the inform nation from their sales and purchasing department then she will be able to make much more exciting and innovative marketing campaigns.
Enterprise Resource Planning(ERP) is a business management software, including collect, process, store and output information in all department. The main purr SSE of an ERP system is integration. ERP modules all connect together as one sys me and share the same database, which enables users to access data that has b en created using other modules,therefore the barriers between n departments have been breaking down. Sophia do not have enough sales to keep pace with the customer’s demand. It is a problem in the supply chain management.
We have to do market research to understand customer needs and demand, and then collect the relevant data from supply chain, a ND contact each organization that provides materials, components , development or distribution of a product. Finally, all information needs to give marketing department. Customer relationship management(CRM) Sophia said many customers want to do business online. If she would direct her customers to look at up information on website. But many customers have a hard time finding it. Because the website provides no trips DVD ice.
We want her to use Customer relationship management. The com pan is using of information technology and internet technology to c ordinate between the company and customer in the sales, marketing and service interactions. The CRM system has lots of advantages. For ex. ample, it can be used to showcase the products and services which helps us o understand what is the intention of customers and convenient for cue stokers to buy products. The objective that is to attract new customers a ND retain existing customers or into loyal customers.
For emerging techno logy we recommend Animal Adventures uses Street View Travel Guide to help animal adventures to sell more their tour packages With the increasing demand on online businesses, commerce have become ever y important for a company.
Marketing Methods
In Marketing Methods section, our group had us suggested three changes to enhance the Animal Adventure’s information system. Firstly, we suggest that linking the Animal Adventure to some major search engine sees is a good idea, such as Google, Yellow, and Being, just to name a few.
It is quit e difficult for every customer to remember a particular business website address correctly. Thus, if we link our official website to the search engines, it will be ease ire for customers to go through our website and then get to know our business i information. What is more, this can also help Animal Adventure to gain more new customers by searching relevant key words, such as someone searching for “An mall”, or “Adventure”, or others relevant key words, on search engines. By the n, Animal Adventure’s website will be shown.
Customers can get to know Ann. mall Adventure by clicking the link easily. Secondly, we think that involving the e Animal Adventure’s website through advertise means is a good idea to en once its information system. Basically, by using online adverting platform (our group suggest Animal Adventure using Google Towards), Animal Adventure’ s website will be on top of the searching result and people will be introduced into Animal Adventure’s website, as soon as they search for some related woo ads on Google, or when they visit some websites that have related products or services.
