Leona’s Bakeshop How Leona’s Bakeshop started? Almost all of us love bread, especially when it is hot straight from the oven! Just the smell of freshly baked bread is enough to make anyone’s mouth water and stomach rumble. Some people just have bread for breakfast, some take it during their morning and afternoon break snacks, and some even just have bread instead of rice for lunch and dinner. It is no wonder that you can find a bakery wherever you go. One of which is the Leona’s bakeshop. Leona’s bakeshop is known for its delicious cakes, pastries and breads.
And this is definitely one of the most popular bakeshop here in Cebu City. Leona’s Bakeshop started its business last 1999 and it is essentially a family business with Mrs. Ong as consultant and adviser. Mrs. Leona Ong and her three daughters (Jane-Jane, Natalie, and Veronica), are the woman behind the quality and irresistibly delicious cakes, pastries and breads. The three sisters have their own specialty product to offer in their bakeshop. They are good in cooking and baking even if they didn’t take any culinary lessons.
Jane-Jane is a business administration graduate, Veronica is an accountant and Natalie is a business management graduate. In operating their business; the three sisters divide the work among them, Jane-Jane is busy with administration and paper works; Veronica is in charge of production, while Natalie helps both Veronica and Jane-Jane, in paper work. Mr. Ong also helped in managing their main outlet of the business and might as well help arranging the baked products on their shelves. Leona’s Bakeshop won the award for best small business entrepreneur from the Cebu Chamber of Commerce and Industry.
Marketing Strategy Leona’s Bakeshop became known and popular here in town through “word of mouth”. Most of their customers just heard about their product through friends and relatives. And they become their regular customers. One’s service or product is good; he won’t have to advertise hard because people who have tried it would definitely speak for it. To serve better and value their customers remain among Leona’s top priorities. It has preserved and improved its standard for quality bread, cakes and pastries over the years.
They serve their product to their customers fresh and new. Everyday, almost all of their varieties of bread get sold out. Aside from keeping its reputation in producing fresh, delicious and healthy products they changed the style of their place or store. They put some wood table and chairs which is complemented by its wall decorations and soothing music. It gives style and it is one way of making their customer feel comfortable and at home which is ideal for afternoon cake/bread and coffee break.
They also put some racks where they display their wide variety of cakes, pastries, and breads. Just like in supermarket where their customer can pick their choice and pay at the counter. This gives convenience to their customer in purchasing their product. Pricing and Performance Leona’s bakeshop provide unique style design and taste, delicious, and fresh products to the consumers and also provide an affordable and reasonable price which is just right for the quality and taste of their product.
Their customers would really patronize their product because they are giving them what is just right to their stomach and pockets. http://www. sunstar. com. ph/static/ceb/2008/08/02/life/leona. it. s. all. in. the. family. html http://www. sunstar. com. ph/static/ceb/2005/03/12/life/the. pick. for. cakes. html Leona’s Bakeshop – provide a unique style and design to your Cebu wedding cakes, their specialties “Carrot Cake” they had a unique taste of cakes and really cheap cost. Location: Mabolo Cebu City Look For: Jane Ong Business Day: Monday – Saturday Email address: leonas@cebubakers. org
