There are many religious subcultures in every country. For an example, Malaysia has the main three races that are Malay, Chinese and Indian. Out of these three races, there are many religious and belief that are totally different from their own races. Religious that exist in Malaysia are Muslim, Buddha, Christian, Hindu, Taoism and others. The subcultures that have to looking in deep are the geographic region, nationality, age, gender, occupation and social class. Muslim people in Malaysia have their own perception based on their religions.
Unlike other people, Muslim people in Malaysia are very strict when they making consumption and buying. This is because they have to look deep into the account whether the product had been approved by JAKIM to ensure it is “halal” for the consumption. Marketer has to get approved from JAKIM if they want to penetrate the Muslim market in Malaysia. This would need a lot of effort because it will go through a lot of procedures and steps.
Muslim girls and guys have their own ways for the appearance such as dressing code. They usually not prefer the clothing that would too expose the body.
Apart from it, Muslim girls also would prefer to choose the cosmetic product that manufactured by the local company as the local company more on understanding the behaviour and the culture of them. The Gen Y of Muslim people more prefer on the brand loyal and them willing to spend more for their need and wants. For an example, gadget such as electronic device(i-pad and Samsung smartphone) The Gen X of Muslim people more prefer on spending on the furbishing and renovation on their house. They also spend more on the education and entertainment.
The baby boomer of Muslim people spends more on the investment and travel. Normally we called it as “zakat” money for the Muslim people to go to the Mekah for their “Haji”. It would spend a lot of money to travel to Mekah and normally the tourism in Malaysia would offer the package trip for the Muslim people because their culture stated that they have to go once in their life if them have enough financial support. The Senior Muslim people focus more on health product to maintain their body immunity level and strengthen their body.
The Muslim people are all over in Malaysia including the northern region,central region and also the southern region. Northern region Muslim are more conservative thinking and more on the family-oriented style. This is because northern region are not as develop as other region and the cost of living are lower. The central region of Muslim are more affected to the oversee culture. They are more open-minded and had more approachable. Their thinking are more judgemental and critical . They have higher buying power and the spending are more than other region people.
The southern region of Muslim are same as the central region because they exposed more to the neighbour country such as Singapore, Their thinking are more realistic and materialistic. The Muslim occupation majority are government employees and also more in education teaching. This is because Muslim have the specialities and advantages because the special right in constitutional. For the lower social class of Muslim, majority of them are the hawker and the farmer. This group of subcultures people normally only spend on their wants only and they always have the subsidies from the government to support their living.
Cite this Muslim Subcultures
Muslim Subcultures. (2017, Feb 04). Retrieved from https://graduateway.com/muslim-subcultures/