A marketing manager is responsible for the promotion and marketing of a company’s products and services. They develop and implement marketing plans and campaigns, and monitor and report on their effectiveness. They also research and analyze market trends, and identify and target new markets. In addition, they oversee the development and production of marketing materials, and manage the company’s website and social media presence. They also liaise with other departments within the company, such as sales, to ensure that the marketing activities are aligned with the company’s overall objectives.
Marketing managers also often have a budget to manage, and are responsible for ensuring that the marketing activities are within this budget. They may also be involved in the development of new products, and the pricing and positioning of these products. In some companies, marketing managers also have responsibility for channel management – which means they oversee distribution channels such as retail stores or online retailers.
