Spur and Pick n Pay social responsibility and ethical behavior

Table of Content


For concerns surveies this twelvemonth we have been given the undertaking of taking companies we are traveling to measure on their corporate societal duty and ethical behaviour. This secondary research undertaking will analyze the corporate administration that the JSE ( private ) companies uphold. All companies are portion of a larger keeping group and abide by certain codifications, regulations and moralss. Our purpose is to make up one’s mind which company between the two we have chosen is better governed.

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This undertaking requires us to take and see the corporate administration that the JSE listed companies uphold. Research and grounds will be collected to turn out our probe. A decision will be made as to what extent and which of the two companies is better governed overall.


This undertaking required a batch of research and hence tonss of clip was spent on the cyberspace looking up all the necessary information. My chief information came from the cyberspace sites of the two companies, Spur and Pick ‘n Pay. Both website pages were really utile and provided me with their mission and vision. I besides visited a Pick ‘n Pay shop and more information was collected at that place. I besides used my ain cognition of the two companies as I have grown up being cognizant of both Spur and Pick ‘n Pay and as a household we frequently shop at Pick ‘n Pay shops.

Choice of Companies:

Pick ‘n Pay:

Choosing Pick ‘n Pay as the general retail merchant I would concentrate on for this undertaking was really easy. Everyday households buy merchandises from different retail shops viz. Checkers, Spar, Woolworths and Pick ‘n Pay. Because we are so involved in these stores and have such a limited pick of retail nutrient shops I thought it would be interesting to see their part to corporate societal duty. A batch of consumers are incognizant of a concerns ‘ behind the scene ‘ ethical patterns and I think it is of import one realises the significance of big groups like The Pick ‘n Pay Holdings limited group to give back to the community and contribute to sustainable undertakings.

Because of such a broad scope of socio-economical issues in Africa concerns need to concentrate on them and be able to prolong that undertaking. I have heard a batch about Pick ‘n Pay parts to society and frequently are exposed to it by sing their stores ( bandanna ‘s for sale for the sunflower fund ) . CSR has a immense impact on the concerns public image and I wanted to look into why people would or would non desire to back up Pick ‘n Pay as their food market shop.

Introduction into concern ‘s micro environment:

“ A sound mission:

We serve

With our Black Marias we create a great topographic point to be

With our heads we create an first-class topographic point to shop

Cardinal values:

We nurture leading and vision, and wages invention

We are passionate about our clients and will contend for their rights

We care for, and esteem each other

We take single duty

We support and take part in our communities

We are all accountable

We live by honestness and unity ”

( Anonymous n.d )

The Pick ‘n Pay Store limited board runs on a level organizational construction and has the overall duty of all the shops. The board consists of eight non-executive managers and five executive managers. Operational duty is divided up into three chief groups: The Pick ‘n Pay retail division, the Group enterprises division and the Franklin ‘ division. Each division has its ain direction board and they, as the board members believe this construction allows local operations to do determinations, be accountable for their actions and turn personally.

Flat organizational construction:

Some people in the lower degrees are given more duty and fewer directors are needed

Senior director

Middle directors


The company besides believes in decentralization and this means each shop is responsible for everything they do, including budgets, selling and operations.

Each concern is responsible for everything they do but run overall by the board of the Pick ‘n Pay Holding limited group

The board is assisted by groups of specialized people, one of which is the “ corporate administration ” group which ensures all the right constructions are in line with both national and international criterions and are “ appropriate and effectual ”

Corporate Social Responsibility and Sustainability:

Definition: Corporate societal duty: “ CSR is about how companies manage the concern processes to bring forth an overall positive impact on society ” . ( Baker n.d. )

Since 2005 Pick ‘n Pay have published an one-year study to give to providers, clients and employees. This focal points and is dedicated entirely to their Corporate Social duty and sustainability programs every bit good as the increasing attending clients are puting on companies to be socially duty. Pick ‘n Pay has a dedicated General Manger, Tessa Chamberlin whose specific undertaking is to guarantee that their sustainable schemes reach their full potency. In concurrence with this Pick N Pay, in 1990 launched their green scope of merchandises AND completed its first environmental review.

Not merely do Pick ‘n Pay focal point on outreach and community engagement, they are concerned about the sustainability of where there nutrient merchandises and ingredients come from. Pick ‘n Pay are besides involved and are one of the chief patrons in the C revelation undertaking which is aimed at turning and treating organic merchandises. In 2007 Pick ‘n Pay contributed R47 million on societal enterprises. Pick N Pay strive to be practical on there attack to there duty to their consumers and communities in which they operate.

Pick ‘n Pay purposes:

Explicating a vision and action program that is sustainable

Appointing a General Manager that promotes sustainable development

R30 million over the following 3 old ages to promote broad-based black economic authorization

Investings in advancing staff preparation and development

Looking into some of there other CSR which includes ( Broader societal duty ) :

Activities to cut down our impact on the environment:

Undertakings to conserve energy and H2O ingestion

A waste, energy and H2O appraisal survey.

Enterprises to diminish the impacts of transit

All coolants incorporating Chlorofluorocarbons have been stopped.

Investigating farther packaging to diminish waste produced

Alternative locally produced, and more environmentally friendly “ Green Bag ” shopping bags are made available to shoppers.

Corporate societal investing:

Entire outgo on CSI: R46 million

Concentrating on “ instruction and literacy ; entrepreneurial development ; entree to primary wellness attention ; aid to the handicapped, street kids, Aids sick persons ; HIV/Aids bar and support programmes ; route safety ; lodging ; feeding strategies ; and patronizing assorted featuring events ” . ( Marketing division of Pick ‘n Pay n.d. )

Political campaigns like the Sunflower Fund for the bone marrow register, the Kids in Parks enterprise ; and the Pick ‘n Pay School Club programme.

The Board of managers, direction and all employees are committed to a high criterion of corporate administration. Pick ‘n Pay take pride in moral and ethical concern criterions. The Pick ‘n Pay Holdings Limited group is committed to transparent concern patterns. “ The Board is committed to following in all material respects with the rules contained in the King II study, every bit good as to the extra demands for good corporate administration stipulated in the JSE SRI Index. “ ( Marketing division of Pick ‘n Pay n.d. )

“ King II Report on Corporate Administration

King II provinces:

“ The Board is responsible for the entire procedure of hazard direction, every bit good as for organizing an sentiment on the effectivity of the procedure ;

The Board should put the hazard scheme policies in affair with executive managers, and senior direction ;

The Board must make up one’s mind the company ‘s appetency or tolerance for hazard ;

The Board should do usage of by and large recognised hazard direction and internal control theoretical accounts and models in order to keep a sound system of hazard direction and internal control to supply sensible confidence sing the accomplishment of organizational aims ; and

The Board is responsible for guaranting a systematic, documented appraisal of the procedures and results environing cardinal hazards is undertaken, at least yearly, for the intent of doing its public statement. ” ( Marketing division of Pick ‘n Pay n.d. )

Is it Sustainable?

Although a batch of Pick ‘n Pays CSR is lending money towards assorted charities and administrations, I think they are besides really involved in the community. They do many undertakings that run one time in a twelvemonth for illustration the childs in Parkss undertaking mentioned above, the Sunflower Fund for the bone marrow register, the Quadriplegic Association of South Africa ( QASA ) and the Pick ‘n Pay School Club programme. However all these undertakings are with -standing and are all still working today in society.

Socio- Economic issues and schemes used:

Although Pick ‘n Pay do a batch of CSR I have decided to concentrate on one particular undertaking.

Pick ‘n Pay are really involved in corporate societal duty and reference about all socio-economic issues including instruction, poorness, the environment, sponsorship for featuring events and diseases like malignant neoplastic disease ( sunflower fund )

I have chosen a undertaking called “ Kids in Parks ” which Pick ‘n Pay has been involved in and a patron of for 5years. This undertaking entails both environmental and local community societal duty and therefore references both environmental and underprivileged children/poverty issues.

The Kids in Parks inaugural utilizations money from fictile bag gross revenues at Pick ‘n Pay. R1 from every R5 bag sold is donated to a particular environmental fund which is now the fiscal support for the “ Kids in Parks ” undertaking. Because of the 2003 statute law put in topographic point by authorities people now have to purchase plastic bags. Consumers are more cognizant of the importance of maintaining bags to re-use and therefore this has had a immense decrease in the figure of plastic bags in circulation and litter in the environment.

The sale of over 9 million Pick ‘n Pay Green Bags made it possible for them to do available resources for over 20 000 kids to take part in this undertaking. Sixteen national Parkss are used and Pick ‘n Pay has purchased 3 60 seater coachs to transport the underprivileged kids from the local community to and from the Parkss. Pick ‘n Pay besides sponsor repasts, T- Shirts, goodie bags and equipment needed for the merriment twenty-four hours. The kids stay overnight in residence halls and are provided with all the necessary acquisition equipment.

“ The Kids in Parks Programme provides a alone chance for scholars and their pedagogues to see a national park and larn a batch about natural and cultural heritage. The three-day programme allows for tonss of find, larning and merriment for childs. “ ( South African National Parks 2010 )

The programme shows the importance of national Parkss to kids from an underprivileged background. The kids learn to place, name and depict different zoologies and vegetations. The kids learn about biodiversity and how to prolong and look after our environment. Activities make scholars cognizant of H2O preservation and besides let kids to look into different environmental callings that are available.

“ The Kids in Parks enterprise is being phased in over a period of three old ages. Each twelvemonth five different Parkss will welcome 10 groups of 50 scholars and 2 instructors. This means that finally a sum of 7 500 scholars, 300 pedagogues from 150 primary schools will hold visited 15 Parkss. ”

“ The programme is a partnership between SANParks, Pick ‘n Pay and the sections of Environmental Affairs and Tourism ( DEAT ) and Education ( DoE ) ” ( South African National Parks 2010 )

Code of Ethical motives

Pick ‘n Pay ensures that all employees act with the top degree of honestness and regard. Pick ‘n Pay was one of the first companies to do a existent committedness to corporate societal duty and they do this by moving in a mode which portrays good corporate administration. They are straightening in their position of their codification of Ethical motives and guarantee that all employees follow these regulations. New employees are trained and are sensitive to their CSR engagement. Pick ‘n Pay take pride in holding in depth cognition of every facet of their concern, be it operations, interaction with society, environmental engagement and client satisfaction.

This cognition is ever communicated through their comprehensive preparation strategies in an ethical, honest and respectful mode, whether it is with employees or providers, clients and the general populace at big. The care and on traveling development of their codification of moralss coupled with their CSR plans is invariably monitored by their board of managers. Any divergences from their codification of moralss are addressed through their disciplinary reappraisal processs.

Choice of companies:


I chose Spur because it is a good known, good established trade name and therefore should be making corporate societal duty. Spur has international mercantile establishments and are cognizant of international criterions of corporate administration. Spur South Africa has achieved immense growing this twelvemonth with turnover increasing to over R2.2 billion, is an addition in corporate societal duty and administration plans responsible for this growing?

Spur targets the fast turning in-between category population group in South Africa in the household sit down restaurant market. They are in an ideal place to capatalise on this market although there is immense competition in this sector. They should therefore execute societal duty plans and demo good corporate administration to maintain their market portion.

Introduction into concern ‘s micro environment:

The Spur Corporation listed on the JSE in 1986 and presently has 240 franchised goad steak spreads

The Spur Corporation assists all their franchisees both before and after opening. The well-trained operations squad provides consistent back up and back up to all franchises. The Spur corporation are really involved in all there franchise companies. This squad ensures Spur upholds the trade name name and quality nutrient they are expected to supply.

The board comprises of one independent non-executive manager, three non-executive managers and six executive managers. The board meets twice yearly, the non-executive managers can hold direct entree to direction without the managers being present. This allows jobs, if they do happen to be sorted out.

Spur corporation is centralised as:

Marketing- dedicated selling squad that come up with new thoughts for all franchises to utilize such as publicities and circulars

Procurement and manufacturing- there is a fabrication installation which is responsible for the testing of merchandises

Training- dedicated squad of trainers who guarantee that the franchisees and employees have the necessary accomplishments

These divisions are headed up at the caput office. Because Spur steak spreads is a franchise the board requires all franchisees to stay at the same criterion, these operations named above are headed-up at the caput office to guarantee this does go on. This construction will minimise duplicate of attempt and paperss.

Head office




John Dory ‘s

Vision and Mission

“ Our vision is to be the best household sit-down eating house in the markets in which we trade.

Our mission is to be dedicated at all times to our clients andA employees – to supply a “ gustatory sensation for life ” for our clients and be a “ great topographic point to work ” for our employees. ” ( Spur Corporation,2003 )

Other micro- environment challenges which Spur has faced in the current twelvemonth are high leases, increased costs of electricity rates and revenue enhancements, reduced disposable income of clients, high nutrient monetary value rising prices and increased pay demands.

Corporate Social Responsibility and Sustainability:

“ Spur Corporation is committed to accomplishing high criterions of corporate administration to protect the involvements of the company and its stockholders ”

“ The group endorses the Code of Corporate Practices and Conduct as exemplified in the King Committee study on Corporate Governance ( King 2 ) “

“ Administration constructions are continually enhanced to take history of alterations within the group and on-going developments within corporate administration ” ( Spur Corporation,2003 )

Spur is really witting and committed to bettering the lives of deprived people in South African through the usage of there trade name. The Spur Corporation assists in the upliftment of the communities concentrating chiefly on people development through athletics.

Corporate societal duty is an indispensable portion of Spur. Spur has established many community-focused events for deprived kids. Fundss generated from these events are used for a eating enterprise in rural schools. The Spur Corporation in concurrence with Joint Aid Management ( Non net income administration ) provides repasts to 350000 throughout SA daily.

Sport and recreational events:

Spur association football Masidlale ( Lashkar-e-Taiba ‘s drama ) is a series of one-day association football larning clinics.

National Schools Mountain Biking conference receive continued support for the development of immature bicyclers

Spur escapade provides a merriment twenty-four hours for the household

Rugby development- Spur is committed to transmutation at a schools degree partnering with FNB to show authoritative clangs on Television. Spur besides sponsor disadvantaged ruggers playing schools

Annual charity golf tour- “ raised over R300 000 for the development of underprivileged possible participants ‘ and nutrient for many strategies

HIV/AIDS: an AIDS consciousness run has been established for the past seven old ages

Spur, because of their escapade image have used athletics as their corporate societal duty mercantile establishment.

Is it sustainable?

These undertakings are decidedly sustainable as they have long term purposes of go oning the undertakings established. . Through athletics disadvantaged kids are being taught valuable life accomplishments including squad work and personal addition. Children will be able to utilize the accomplishments they learn throughout their lives and will acquire much enjoyment out of playing athletics. Often deprived kids are depressed and unhappy and athletics can be a recreational mercantile establishment for them to bask.

Socio- Economic issues and schemes used:

Spur is really limited in the socio-economic issues they address nevertheless I decided to concentrate on the Spur Soccer Masidlale enterprise which uses association football as a bases to incorporate kids from all walks of life. This enterprise is portion of Spur Corporations corporate societal investing ( CSI ) This experience is a merriment and synergistic. Properly qualified managers conduct the standardized drill Sessionss which are followed by a mini-tournament.

The Spur Corporation patrons tiffin for all participants, association football kit, equipment every bit good as the managers. Every kid involved will have their ain association football ball. Last twelvemonth the subject of the enterprise was “ Self subject ” which is being followed up this twelvemonth with the subject of “ Follow your leader ” This programme ensures the managers revisit the schools on a regular basis, implementing the acquisition experience. Spur has collaborated one time once more with Joint Aid Management to feed less fortunate kids which will besides see the Spur Soccer Masidlale clinics.

The purpose: To guarantee the young person of South Africa maintain a healthy, active life style. This is why Spur has partnered with the Supersport enterprise, Lets Play which aims to acquire kids into the out-of-doorss and basking the fresh air. Together, with the same way in head they want to acquire kids off the streets and playing athletics.

This undertaking can lend towards diminishing offense to self esteem issues. Children need a good footing of moral instruction and programmes like this one can supply this. Sport is merriment and one has to work in a squad to accomplish a common end. This plan encourages kids to follow their dream and introduces them to soccer at a immature age. This will assist them to happen their ain individuality and advance a life free of intoxicant and drugs.

A participant basking a Spur beefburger

A squad have oning the sponsored association football kit

Eating a Spur beefburger

Eating a Spur hamburgerCode of Ethical motives

Spur requires all their employees to keep the highest moral and ethical criterions with all stakeholders including 1 ) relationships with other collegues 2 ) interaction with providers in order to run into rigorous supply and nutrient safety demands 3 ) Chemical bond with clients 4 ) enhanced interaction with corporate administration constructions and NGO groups 5 ) constitution of wage commissions as portion of their corporate administration plan 6 ) interaction with employee groups for illustration labour brotherhoods, environmental involvement groups and disadvantaged

In covering with all stakeholders Spur adheres to the rules contained in their codification of Ethical motives, these rules are: “ unity, honestness and good religion, nonpartisanship, transparence and openness, answerability and duty ” ( Spur Corporation,2003 ) This codification of Ethical motives does non advert CSR but does detail how they go about covering with society in an ethical, moral mode.

Analysis of information, comparing and sentiment

Pick ‘n Pay and Spur:

The mentality for Spur is really positive. There fiscal public presentation is underpinned by a sound, good thought out corporate administration plan, which includes: an audit commission, wage commission, hazard commission, nominations commission and operational commission. These groups guarantee the running of the company is smooth and the populace can so be reassured the company is practising ethical behaviour and good administration.

This linked with there proposed eating house growing in South Africa coupled with the 2010 Fifa universe Cup will intend that the potency for Spur to go more involved in CSR is at that place ( more money to lend and do usage of )

I think Spur need to do the populace more cognizant of their CSR to hike their public image and hence, going more involved will be an advantage and non seen as money spent without return on investing ( ROI )

However, the spur corporation as a hole focuses on growing and clients and needs to go cognizant of the demand for the concerns to acquire more involved in CSR.

Pick ‘n Pay are really involved in CSR and demo a existent involvement in giving back and making good in the community. They show this by making a wide scope of CSR that help many different socio-economic jobs. Pick ‘n Pay are involved in undertakings that are non merely one time away and necessitate a commitment signifier the concern to be sustainable. The Pick ‘n Pay retentions limited group are promoting good corporate administration across all shops and this is proven in their codification of moralss and CSR programmes.


Discussion and Decision

Definition: “ Corporate administration is the set of procedures, imposts, Torahs and establishments impacting the manner a corporation ( or company ) is directed, administrated or controlled. Corporate administration besides includes the relationships among the many stakeholders involved and the ends for which the corporation is governed. The rule stakeholders are the stockholders, direction, and the board of managers. Other stakeholders include employees, clients, creditors, providers, and the community at big ” .

Looking at the grounds presented above Pick ‘n Pay is better governed. Although both companies have corporate administration plans in topographic point one can see that Pick ‘n Pay are more committed to their ethical behavior/ corporate administration and CSR. Spur corporations merely uses athletics to advance CSR where as Pick ‘n Pay has a comprehensive list of different CSR plans they are involved in. Pick ‘n Pay addresses a scope of socio-economic issues like instruction, poorness, the environment and diseases, Spur focuses on the upliftment of kids in South Africa. Pick ‘n wage uses there engagement in so many CSR programmes to advance their positive image to the populace and hence holding a good consequence on gross revenues. Pick ‘n Pay have an extended position and program on advancing both wide based and primary bases societal duty.

They have put together a ‘code ‘ to develop the Pick ‘n Pay employees ( as seen under the corporate societal duty and sustainability header ) . By being corporate societal responsible Pick ‘n Pay are giving back to the society and the environment and at the same clip advancing at that place good corporate administration. Looking at Pick ‘n Pay ‘s societal engagement and advancing the well being of their ain employees who are encouraged to be ethical and work with unity Pick ‘n Pay does uphold corporate administration.

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Spur and Pick n Pay social responsibility and ethical behavior. (2018, Apr 10). Retrieved from


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