Lamborghini Company Analysis

The Lamborghini Reventon made its debut at the 2007 Frankfurt Auto Show and is currently recognized as Lamborghini’s most powerful and expensive road car, priced at one million euros. The official press release states that only 20 of these cars will be made, with one destined for exhibition at the Lamborghini Museum. However, there have been reports suggesting a potential production of up to 100 Reventon vehicles. Following Lamborghini tradition, this car derives its name from a fighting bull owned by the Don Rodriguez family that gained infamy for fatally injuring renowned bullfighter Felix Guzman in 1943.

The term “Reventon” can have various meanings depending on its usage, including “explosion,” “burst,” or a type of blowout in the automotive context. Additionally, when used as the name of a bull, it serves as an adjective describing a specific quality. Therefore, Reventon can be interpreted as “he who is used to making things burst.”

In terms of design and mechanics, the Reventon has a completely new exterior design but shares many mechanical elements and its engine with the Mucilage LP640. The inspiration for its exterior styling came from the F-22 Raptor aircraft. Initial reports suggest that there may be a power boost of around 10 horsepower (7.5 kW) for the 6.L V12 engine, resulting in an output of 650 horsepower.

Despite these enhancements and carbon fiber components, the Reventon achieves the same acceleration time as the Mucilage LP640 (3.3 seconds) when reaching speeds of 100 km/h (62 mph). Its top speed exceeds 340 kilometers per hour (211.3 mph).

The instrument panel in the Reventon features three TFT liquid crystal displays (LCDs) with two different display modes. These instruments are housed within a structure made from carved aluminum and protected by a casing made of carbon fiber.

The G-Force-Meter is a new feature of the Reventon. It showcases various drive forces, such as longitudinal acceleration during acceleration and braking, as well as transversal acceleration around bends. These forces are displayed through an indicator on a 3D grid that moves based on the direction and intensity of the acceleration. Formula One teams also utilize a similar device for analyzing dynamic forces. The driver can easily switch to a second display that shows the traditional circular instruments, including a speedometer and tachometer, by pressing a button.

The central feature of this display mode continues to be the G-Force-Meter. Lamborghini has also adopted some design elements from its parent company Audi. The Reventon is the first Lamborghini to integrate daylight running lights into its headlamps. Each headlamp is equipped with seven Light Emitting Diodes (LEDs) that accompany the Bi-Xenon main beam and remain illuminated when the car is in motion. In order to withstand the high temperatures in the rear lower section of the vehicle, special heatproof LEDs are utilized for the indicator and hazard lights, stoplights, and rear lights, which create a triple arrow visual effect.

Research Method

There are two main types of research methods: conclusive and exploratory. In this case, we have chosen the exploratory method for our subject topic.

Primary Sources

To gather primary data, we created 20 questionnaires and collected a total of 40 samples. Additionally, we conducted in-depth interviews with both customers and managers.

Secondary Sources

We collected the majority of the secondary data from the internet, textbooks, and various journals of a highly reputable car website called “CAR.NET.”

Limitations of the Study

1. Time limitation was a big problem for us.
2. We surveyed just over 50 people.
3. Some Bangladeshi car dealers did not give time for broad information about the new Lamborghini technology.
4. Amount of information is not that much because many of the related were blocked by the University authority.
5. We had other courses to complete, so we did not have enough time to complete the final report as we planned.
6. Data collection process was not regular. Analysis of using technology in modern business enterprise

Strengths:

1. Increasing super car market is demanding more of these cars.
2. Extraordinarily technical engine made this car really a legend among all the super cars.
3. It provides better mileage.
4. Has better 650 horse power
5. 5L V-12 engine.
6. TFT display has made this car unique & aeronautical look.
7. High profile G- Force meter.
8. 12 cylinders Lamborghini. 8. CFC in body exterior.

Weaknesses:

1. Very much costly(1. 4 millions)
2. Internal tan colors do not look good.
3. Very few pieces are marketed(20 pieces)
4. The exterior part is glued & fixed to the body comprised of CFC.

Opportunities:

1. Very niche & profitable market.
2. Can be a great vehicle of Hollywood movie(e. g. “Batman”)
3. Can be a new frontier of super cars era.
4. Formula-1 or Gt racing can be done (sports sector).
5. General public has eagerness to know about new innovative technology.

Threats:

1. Serious competition among the car companies.
2. Security problem.
3. Possibilities of bigger accidents because of extreme machines & high speed.
4. People can think about the socio-cultural aspects before buying the car.

Building More Powerful Engine

Engine maker companies in developed western countries highly desire the internal design of the Lamborghini Reventon. Obtaining this design will have a significant impact on the advancement and enhancement of vehicle engines. The Reventon features an impressive 6.5 L V-12 engine, surpassing other supercars in terms of power. It has the ability to produce an astonishing 650 horsepower and 487 lb-ft of torque. With its exceptional acceleration capabilities, it can go from 0 to 62 miles per hour in just 3.4 seconds and reach a top speed of 211 miles per hour.

Competitors like Ferrari and McLaren are eagerly anticipating the chance to develop an engine that exceeds the capabilities of this vehicle’s engine. The car’s engine hood is composed of glass laminate and features open ventilation slits, allowing for a glimpse of the impressive 12-cylinder core. The glass also displays the unique arrow angle design, which can be seen from the front of the car all the way to the rear spoiler. Lamborghini designers showcase their meticulous attention to detail with the intricately crafted fuel tank lid, made by milling a solid aluminum block.

Lamborghini Reventon has only produced 20 pieces for customers so far, despite its high price, there is high demand for this car. The company conducted a mass research on consumer attitudes towards this car and found some interesting results. Here are some direct opinions from consumers with evidence: It is an awesome car! It looks like the Batman’s batmobile lol. Posted by paul March 28, 2008 12:37 PM
That instrument panel looks sexy. The fighter jet-inspired design is really unique and complements the car’s aggressiveness.

Posted by John March 29, 2008 4:38 PM Tim: I’m having a hard time believing that those aren’t cgi images. I guess it’s just the smoothness of the car, it doesn’t look real. Posted by Tim | March 27, 2008 12:19 PM However, the it is not possible to show all the comments given by the eager customers; but higher official of Lamborghini corporation, told in a brief conference that they are considering producing this car further. They also stated that this car would be targeted towards a niche market. The company officials anticipate significant revenue from the current market, with projections exceeding $350,000,000 per year.

Can Be A Great Exposure Batman Movie

Batman is a highly famous movie in Hollywood. The car previously used by Batman was a Lamborghini V-15. However, now producers are considering the Reventon as the new vehicle for Batman. This has led the officials at Lamborghini to contemplate their car’s image for this renowned and famous movie. As time passes, new opportunities are arising for this car. In the upcoming film “The Dark Night,” the revolutionary Lamborghini Reventon will be used by the superhero Batman. The question arises: Is the Lamborghini Reventon the new Batman vehicle?

New Composite Carbon Fiber Material In Car Technology

Despite being based on the highly successful Murcielago LP640, the Reventon features a completely new exterior design. Similar to the base model, the exterior is constructed using CFC (Composite Carbon Fiber), providing both stability and lightness. The exterior components are attached and secured to the body, which is composed of a combination of CFC and steel.

Strengths of CFC:

1. Good for the environment.
2. More stable & durable than ordinary metals.
3. Duralumin influenced metal.
4. Can be used in airplanes also.

Powerful Forward Facing Air Intakes

The front of the vehicle is identified by its acute angle in the middle, resembling an “arrow,” as well as the prominent power intakes facing forward. While these intakes don’t directly supply air to the turbine like an airplane, they do play a crucial role in cooling the carbon brake disks and the six-cylinder caliper, considering the impressive 650 horsepower.

Usefulness:

1. To cool the carbon break disk.
2. To cool six cylinder calipers.

Light Emitting Diodes For Headlights

The design’s incisiveness is transformed into light through the combinations of lights. The front includes Bi-Xenon headlights as well as the most modern light-emitting diodes.

Seven LEDs are used for continuous daylight, while an additional nine diodes are utilized for the indicator and hazard lights. In the rear lights, a technical advancement is present in the form of heatproof LEDs. These special LEDs are employed for the indicator and hazard lights, stoplights, and rear lights, creating a triple arrow optical effect.

Uses:

1. Better looks
2. More clear vision than ever.
3. Internal light emitting diodes has made it more powerful.

Previously, in the movie James Bond, Porsche cars were utilized. Nevertheless, Mr. Orlando Davis, the chief engineer of Porsche co, has now chosen to incorporate the same technology for the upcoming James Bond vehicle. He believes that this technology will enhance the vehicle’s appearance. This combination of opaque and lustrous features is also evident in the newly designed wheel rims for the Reventon model. By attaching opaque carbon fins to the black aluminum spokes, a visual effect similar to that of a surgeon’s scalpel is achieved. Additionally, this design creates a turbine effect, effectively facilitating optimal cooling for the powerful ceramic brake disks.

TFT Displays for Cars

The cockpit of the Reventon embodies the same innovative spirit as its exterior design. Crafted with high-quality materials such as Alcantara, carbon, aluminum, and leather, the interior meets top standards. Taking inspiration from next-generation aircraft cockpits, the Reventon features instruments that are displayed on three TFT liquid crystal displays. These displays offer innovative modes for showcasing vehicle information. With a simple button press, the driver can select between two display modes. The instruments are securely housed within a solid aluminum block structure, safeguarded by a carbon fiber casing.

The G-Force-Meter is a brand new feature that displays the dynamic drive forces, including longitudinal acceleration during acceleration and braking, as well as transversal acceleration around bends. The indicator on a graduated 3D grid moves to represent these forces, depending on the direction and intensity of the acceleration. This type of instrument is commonly found in airplanes and is also utilized by Formula One teams for analyzing dynamic forces.

Applications:

1. More accurate location controlling.
2. Better display.
3. Better result as an F-1 racing car.
4. Functions as an F-117 fighter.

Customized instruments The speedometer is on the left. It shows the number of revolutions with a luminous column and displays the selected gear. Every Reventon has a robotised e. gear controlled by two small levers under the steering wheel. Pressing a button switches the driver to a second display. This display has classic circular instruments, such as a speedometer and engine speed indicator, which are configured in an innovative way and transformed into luminous pilot lamps with different colors.

The G-Force-Meter remains centrally positioned in this display mode. The Lamborghini Reventon exemplifies the integrated creativity and production at the Centro Stile: it took less than a year to transform initial concepts into the final car design. The entire design process, encompassing initial sketches, computer models with 1:10 or 1:4 scale, and the full-size prototype, is organized into efficient work groups aimed at streamlining and expediting the process.

Thanks to the Centro Stile, Lamborghini can now develop its own style philosophy internally, without the need for external collaboration.

Customer perceptions:

A customer always prefers to have a car that can fulfill their wants. They want a car with modern computerized technology that can be helpful for them. The GPS technology in a car will help a driver find a specific location, and a strong security system ensures that the car is well-protected. Fuel economy is also very important in a family hatchback for convenience. Customers are most concerned about their safety, and a car with a locking retractor, safety roll bar, seat belt pretension, and other necessary protection systems are a perfect match to their desires.

Comfort and flexibility, a powerful engine, modified airflow and a well cooling system, beautiful outlook and internal/external design, and affordability are all major concerns for customers. The government is also interested in technologies that benefit society. For instance, a speed checking meter can help drivers maintain a certain speed and prevent law breaking. Cars with eco-friendly technology and better equipment are safer for the environment and the government. Vehicle stability control systems and improved braking components make traffic control easier, enhance safety while driving, and reduce road accidents.

Employee Perception:

For a large management system, a substantial amount of manpower is required to operate the company. In the case of Lamborghini Reventon, Lamborghini co. has hired numerous skilled and intelligent technicians as their employees. These employees desire a safe and conducive working environment. Being a highly reputable company, the employees expect competitive salaries and additional perks. They also seek opportunities to express their opinions and ideas about the company. Job security is important to them in order to deliver their best performance. Employees of such a company wish to have the chance to showcase their innovative thoughts and talents.

Management Perception:

Lamborghini managers consistently prioritize manufacturing cars efficiently and effectively, with the aim of achieving better quality at a minimum cost. They believe that meeting the needs of both current and potential customers is crucial for maintaining competitiveness. The management has confidence that this car will meet their high performance standards and contribute to the achievement of their goals. Importantly, the success of this car has already enhanced Lamborghini’s reputation and secured a significant share in the car market throughout its history.

Lamborghini is a renowned company in the automobile industry, specializing in producing the fastest racing cars. As a result, they incorporate modern technology into their vehicles. The latest version, reventon, showcases previously unused technology with plans to introduce more innovations in the future. Their vision includes developing technology that eliminates the need for the car to turn around.

When the driver activates the switch, the couch’s back automatically turns. Additionally, there is a separate wheel that enables control of the car from both the front and back sides. The objective is to enhance wheel technology by integrating gear and brake control, eliminating the need for driver intervention in these aspects during driving. Ultimately, this will simplify vehicle control for drivers. Furthermore, enhancements are scheduled for the TFT display screen.

Customers, particularly baby boomers, have responded positively to the development of a technology that can project a TFT display screen without requiring a monitor. The goal is to create a system using laser beams to generate a holographic screen.

In relation to modern cars, spoilers play an essential role in controlling and stabilizing the vehicle. Lamborghini plans to introduce an innovative spoiler that facilitates smooth and precise car movements. This distinct spoiler has the ability to automatically adjust to any desired angle of movement, ensuring drivers have safe driving experiences.

Future Lamborghinis will incorporate advanced GPS technology, offering convenient navigation, real-time traffic alerts, and functioning as a dedicated “traffic alert sign” for specific roads. Additionally, the automaker intends to integrate a solar system engine into their upcoming models, enabling the vehicle to operate on solar power rather than gasoline. This cutting-edge engine will store solar energy for nighttime usage, ultimately reducing monthly fuel costs.

In the near future, Lamborghini’s new Trunk Anti trap device is expected to boost car sales and enhance customer security. This innovative technology is seen by the government as a means to combat crime and promote technological advancements. By integrating these cutting-edge features, it is anticipated that there will be a surge in demand for Lamborghini vehicles, resulting in increased profits for the company.

Lamborghini has always been a pioneer in sports car innovation, with models like the Miura and Countach becoming iconic symbols of excellence.

Similar to all other Lamborghinis, the Lamborghini Reventon is anticipated to achieve legendary status and become a highly sought-after possession. It is an unmatched supercar that seamlessly combines the exclusivity and allure of a limited edition masterpiece with the speed and performance of a standard sports car. This further strengthens Lamborghini’s heritage and introduces another stylish future classic to its lineup.

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