Apple Inc Culture Has Both Advantages And Disadvantages Business Analysis

Table of Content


Apple Inc, a transnational company delivers high standard computing machine merchandises, communicating merchandises, and amusement merchandise such as Mac Computers, Iphones, Ipads and Ipods. The American company was developed and formed in Cupertino, California in the twelvemonth 1976. The company was incorporated in 1977 as Apple Computer, Inc. The company started as computing machine maker, and over the old ages the company grew quickly was shortly more than a computing machine maker. The high criterion runing system Mac OS made them alone among the rivals from the same industry. At the minute Apple, Inc is one among the top rated in the luck companies and is good established as a Personal computer, Mobile phone, and package developers and distributers worldwide.

The company was formed in the twelvemonth of 1976 the incorporation took topographic point in the twelvemonth of 1977 ; besides the first computing machine was introduced in the twelvemonth of 1977. The laminitiss of Apple Inc ( founded as Apple Computer Inc ) are Steven Paul Jobs, Stephen Gary Wozniak, and Ronald Gerald Wayne. But Wayne has left Apple before the incorporation, the existent turn in its growing and development was with the entry of Mike Markkula who was the former selling director at Intel Corporation. Markkula offered a fiscal support for Apple Computer Inc. He had invested $ 250, 000 and some expertness for spread outing Apple ‘s concern.

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At first, they manufactured a computing machine without cardinal boards and proctors, the computing machines even sold without a instance. The first computing machine is named as Apple I.

Following Apple I the company had launched Apple II which covers all the drawbacks of Apple I. Apple II had added advantages over its predecessor, including a coloring material show and a cassette storage thrust. The debut of Apple II was a great success and it enhanced $ 1 million one-year gross revenues.

By the twelvemonth 1979 Apple launched Apple II+ computing machines which came out with better memory and characteristics that Apple II.

During the 1980 ‘s Apple introduced their Apple III computing machines. The launch was a large failure. The analysts stated that the Personal computer had launched without sufficient trials, as a consequence many of the units turned out to be faulty.

Following that Apple continued to stay advanced in merchandise development. One of their greatest inventions was their Ipods which is able to hive away and play music files with the aid of their ain Itune package. The alone design and extremist portability made the merchandise favourite for all sorts of clients.

Following that they have introduced their first nomadic phone, which was there entry in to the dining nomadic phone ‘s industry. The nomadic phone is top rated for their alone characteristics, and tremendous designs. It was great success in the smart phones class. With all their high criterion merchandises and inventions the company had remained top rated even in the recession. Harmonizing to the 2nd one-fourth study Apple Inc, the 2010 2nd one-fourth grosss raised up to $ 13.5 billion, the 2nd one-fourth gross of 2009 reported as $ 9.08 billion. Besides the net income border raised from $ 39.9 % to $ 41. 7 % , Mac PCs shows 33 % unit growing and Ipones shows 131 % unit growing compared to the old one-fourth. Whereas, Ipods shows 1 % diminution in unit growing, the major part of the gross is contributed by Iphones.

Organisational behavior

Harmonizing to Mullins, ( 2005 ) , Organizational behaviour as the survey and apprehension of single and group behaviour, and forms of construction in order to assist better organisational public presentation and effectivity, ( Mullins, 2005, p.26 )

Organizational civilization is complex and multi-faceted. Culture is intangible and varies from organisation to organisation. Many writers came up with relevant theories sing these topics. It can be defined in simple footings as the manner things are done in an organisation.

Mullins, 2005 stated that harmonizing to Handy there are 4 chief ways that organisational civilization can be classified, they are as follows:

  1. Power Culture
  2. Role Culture
  3. Undertaking Culture
  4. Person Culture

Power Culture

Organization in this class tend to hold minimum regulations and ordinances, besides it is mostly dependent on a cardinal character. The determinations are made by this cardinal character or a cardinal group. The focal point group of Apple Inc have proved to be best at what they are making so far. Though this type of civilization is adopted by little endeavors, Apple Inc have adopted this due to the fact that they emphasise on presenting quality over anything else.

Role Culture

The organisation in this class, tend to hold a bureaucratic manner of organisational civilization. It really much sticks to the regulations and ordinances of the company. In this civilization, organisations tend to work as the strong ‘pillars ‘ , where single values have less importance, whereas the places play of import functions. In Apple Inc, there involved a degree of secracy as single sentiments were non acepted at all points and there were defects in communicating every bit good. While looked upon from a human resource position, this proved to hold affected the merchandise development at assorted phases. Where every bit, when looked upon from a merchandise development prospective, this proved to be a more ambitious and more demanding quality of important importance. In most instances the pillars are controlled by the function, besides functions and occupation descriptions are more of import than single public presentation.

Undertaking Culture

In this civilization, organisations are more concerned about the aim and undertakings. It does non pay much importance to HR regulations and ordinances as this civilization is more undertakings oriented. Expertness and single public presentation are more valued than the places and functions. The communicating tends to be both ways and the employees are free to show their thoughts and suggestions at Apple Inc. Besides determination devising is non relied on information from a individual beginning and the employees take portion in showing their sentiment or the directors gathered thoughts from the colleagues.

But studies at Apple Inc show that this civilization can be hard to accomplish economic systems of graduated tables. In today ‘s fast traveling digital universe, many companies including Apple Inc adopted this manner of operation. In olden yearss this has been seen in the aeronautic technology, but now-a-day ‘s some of the transnational IT companies are following this manner, because they are acute about their organizational ends and undertakings.

Person Culture

Persons are the cardinal factors for this constructs, this civilization is usually seen in carnal protection organisations.

Harmonizing to Mullins, ( 2005 ) Geert Hofstede besides identified four dimensions to organisational civilization and work topographic point differences.

They are as follows:

  1. Power Distance
  2. Uncertainty Avoidance
  3. Individuality
  4. Maleness

Power Distance

In this civilization there is high degree of disparity. Harmonizing to Hofstede this civilization is wholly dependent on the direction ; in this construct subordinates should obey the higher-ups. Communication tends to flux from top to down. It is seen in military operations, at the minute administrations are seeking to cut down power distance and seting their maximal attempts to convey equality in organisations. Apple had this within the direction and this was a factor that affected the overall public presentation to a certain extend.

Uncertainty Avoidance

As Hofstede linked the national civilization and organisational civilization, uncertainness turning away refers to the unexpected state of affairss or unusual state of affairss that a society or the employees of an organisation feels that they are traveling to confront. Apple Inc had this job as there was a degree of secretivenesss maintained among the employees. They themselves were non cognizant of what was go oning around them.


Individuality refers to the persons being capable of looking after themselves. At Apple Inc, the context of organisational behaviour is applicable to some parts of the organisation that the employees are self driven. They are extremely committed to what they do refering to work and were non able to take attention of themselves.


It refers to the gender difference in organisational behaviour, in some society the adult females ‘s value is non differed from work forces ‘s but in some society it differs adult females has less value that the work forces. Automatically it affect the organisational behaviour, if an organisation provide the same places for work forces and adult females, it may convey internal struggle in that peculiar organisation.


Leadership is non about the leader, it is about how he builds the assurance of everyone else. Leaderships are responsible for both the large constructions that sever as the basis of assurance, and the human touches that shape a positive emotional clime to animate and actuate people. Leaderships presenting assurance by adopting high criterions in their messages, representing these criterions in the behavior they model and set uping formal mechanism to supply a construction for moving on those criterions ” . ( Mullins J. L, 2007, p.362 )

A Diagrammatic Representation of Leading

  1. Subordinates-centered Leadership
  2. Boss-Centered Leadership
  3. Use Authority by Manager
  • Area of freedom for subsidiaries
  • Manager makes determinations and announce it
  • Directors permits subsidiaries to work within defined bounds
  • Directors nowadayss jobs, gets suggestions and do determinations
  • Manager nowadayss thoughts and invites inquiries
  • Directors nowadayss probationary determinations to alter capable
  • Manager “ sells ” determination
  • Directors define bounds, and asks group to do determination ( Mullins J. L, 2007, p.362 )

What Is Good at Apple, INC?

Advanced and Task Goaded Civilization

Apple Inc is wholly focused on invention, in another word they ever attempts make superior and alone merchandises to derive competitory advantages. For this intent they are really acute to take the best workforce available. Hard work and committedness is the chief quality that the company seek from it employees. There is a common stating that there is ever more work to make than the employees. A relaxed and informal ambiance is created in the working campus, many researches proved that the employees at Apple Inc is relaxed and at the same clip extremely committed to tasks given by the company. The company is ever taking acute involvement to entertain their employees after the on the job hours. As discussed, the company is recognized as pioneer therefore it ever prefers workaholic people. In one manner the company is following Handy ‘s undertaking oriented organizational civilization, in this civilization Handy described that organizations are less formal and extremely undertaking oriented.

It is agreed that Apple Inc is following an advanced and task goaded civilization, but at the same clip they have really strong work moralss and really rigorous deadlines. The best illustration for this there working hr, an employee is working 60 to 70 hours per hebdomad. The employees believe that apple is non merely for doing money.

The inventions helped the company addition market repute, at the same clip it helps the employee to larn more things every twenty-four hours. That is one of the chief things that employees are seeking for, particularly in package and computing machine related Fieldss. The engineering is altering twenty-four hours by twenty-four hours, and Apple Inc is ever seeking to introduce something which can surprise the universe. It helps the employees even after they left the organisation, the universe knows that the employees coming out from Apple will be extremely committed, task driven and difficult working, besides they can lend expertness in to other concern in which they are selected for.


Harmonizing to Hofstede, in this civilization employees are capable or expected expression after themselves. Apple Inc is leting their employees to work themselves. The employees must run their ain shows. Because of that the company is ever seeking for the best endowments, besides the counsel are given on occasion, as a consequence the employees are going self confident and self motivated, and they clearly focused and demoing high committedness to the undertakings. Besides they ever ready to take more duties. There is common belief in the employees ‘ head that Apple Inc is ever seeing for achievement instead than the relationship edifice. Individual has the chances to turn out their ability and acquire the wages. The chance to turn is broad unfastened in Apple Inc. As it is extremely focused on the invention and their acute involvement to establish something new and inspiring let the employees make the yearss making and disputing. It is widely accepted by the employees at Apple Inc is that every twenty-four hours that they can larn and they can see something new. Therefore the single chances to turn and larn is more compared to any other transnational houses, besides the employees are capable to their ain undertakings without any counsel.

Diversity and Cross – functionality

Apple Inc is a transnational which is ever looking for the best endowments and committed work force, hence from all the parts of universe talented people are appointed. Employees are most frequently used to work with transnational work force. It is besides leting the employees to larn different civilization and working manners. Harmonizing many surveies conducted, it has been realized that employees are frequently find transverse functional activities to execute the achievement of the company ‘s aims or organisational ends.

Apple Inc. took all the necessary stairss to advance diverseness among its work force and besides there ever make certain a non – homogenous work force. Furthermore they have set up partnerships with assorted of organisations. Apple Inc has a partnership with National Black MBAs, National society of Hispanics MBAs and the society of Women Engineers. These Kind of organisation promote diverseness and let the employees mix with diverse work force. Apple Inc believes that the diverseness in work force is one of the of import undertakings to put to death a successful corporate civilization

Directors are asked to make different undertakings other than their on the job country. Many of the transnational houses are adopted transverse functional activities in order make their employees multitask oriented and to broaden up their abilities. Many troughs in Apple Inc, stated that they have frequently asked to traverse functional activities which are out of their on the job country. For case harmonizing to instance survey, an input director commented that he is involved in many of the cross functional activities, one twenty-four hours he may inquire to affect in industrial design, another twenty-four hours he may inquire to affect in the merchandise design and package technology. These sort of cross functionality will do the employees to work and heighten cognition in different Fieldss, besides they may non be stick in place they will ever be originative and active. At the same clip the organisation will apportion a smooth operation in respects human resource direction, it may non lodge if one or more employees are away or on vacations, person can easy cover up the state of affairss.

Bonus and Benefits

The benefits in Apple Inc are differs from locations to locations and it is besides depends on the employment position. The company has taken figure of stairss to do the employees experience good about the benefits offered by the company. The companies benefit plans starts with the insurance coverage strategies, besides they initiated Flexible disbursement histories, employees stock purchase plan, 401 economy and investing program, merchandise price reductions for the staffs, on site fittingness plans besides they offered the chances to work in large undertakings where excess bonu is offered.

As discussed the fillip and benefits slightly depends on the public presentation, in the twelvemonth 1995 Apple Inc has designed and implemented a plan called Apple Fellow Program. The chief purpose of the plan is to place the best performing artist and from which employee the company has received excess ordinary part. The Fellow plan victors used to be the leader and they can steer other for company ‘s advancement activities. In return the company offered the Flexi benefit plan to its staffs. Besides the surveies and researches shows that Apple Inc had given free Iphones to its staffs after the alone Mobile phone has launched in the industry.

Opportunities and Job Securities

Career chances are really broad in Apple Inc, as it recognized as an pioneer the employee are holding broad scope of chances to turn out their quality and can construct their calling on a public presentation wise. Besides Apple Inc carry oning many internship plans which allow the employees to derive the thorough cognition in different Fieldss. The employees working with Apple Inc is coming out with a great assurance. Harmonizing to Maslow ‘s pyramid after basic demand of human it really indispensable that employees feel occupation security. In instance of Apple Inc it is non merely a occupation security, in Apple Inc ‘s words the company is non supplying employment security but it is supplying employability security. The people coming out from Apple Inc is extremely demanded, employers are happy offer chances for this campaigners. Employers worldwide are good cognizant that these campaigners have a broad scope experience and they can get by up with any organisational civilization. They expect a strong part from these campaigners.

Alone Corporate Culture

The organisational civilization at Apple is extremely focused on the occupations and invention, may CEQ ‘s came and made some alterations in the civilization, but over the clip the ultimate corporate civilization is wholly focused on invention and the occupations done. They are basking an informal civilization at the same clip they have employed really strong deadlines and doing the employees to hold clear focal point on the aims.

The laminitis Jobs did contributed the best of to do this Unique civilization possible for this company. Many of other transnational houses are following this sort of organizational civilization. The difference between these companies and Apple Inc is that the other companies will be more flexible and they might lose the focal point and they wo n’t be strict on the deadline like Apple Inc. On the other manus Apple Inc is keeping the informal civilization and undertaking orientated civilization but at the same clip they are really much focused on the aims and undertakings and they have really strong deadline with no via media.

The corporate civilization of Apple Inc, is doing the employees or it is promoting the employees to do something “ Insanely Great ” and the CEO Jobs said to be the laminitis of this civilization. As discussed before many CEO ‘s came and altered the organisational corporate civilization, but at the terminal of the twenty-four hours Jobs came and restructured the civilization, after he has come back he realized that the company is missing their original civilization which was at clip he was the CEO. Experts opinioned and stated the consequence of this alteration is Imac.

What is bad at Apples, Inc

Lack of transparency of information

Apple Inc is recognized as an pioneer and the merchandises they are offering to the market is alone and high criterion. There is secret behaviour has maintained from the beginning of the concern. In a manner it is acceptable that company is chiefly focused on Inventions therefore a secretiveness in information is necessary, but may describe shows that the secretiveness somehow doing problem for smooth operation of the company. Their tight control over the information caused many problems ; even it had led an employee to perpetrate self-destruction in China. Though they have non affected by the recession, sing future growing of the company transparence of information is necessary. Transparency of information helps the investors every bit good as the interest holders. Many of the transnational companies demoing acute involvement in doing the information available to the populace, but at Apple Inc secretiveness is there portion of the corporate civilization.

Reports show that the many of the merchandise launches are surprising the staffs, because it is unbroken secret, merely the merchandise developer and the senior direction are cognizant of the merchandise. But believing globally many great thoughts and suggestions can come out from the internal staffs, particularly from the selling squad, because they are the have the clear image of market demands and wants. Even the directors used to do incorrect information merchandise even during the meetings.

Dysfunctional civilization

There are premises many times that Apple Inc ‘s corporate civilization moved to dysfunctional. There are instances reported that many talented people they left the company because they could non set and follow the alone civilization of the company. Harmonizing to the instance survey frailty president is basking a greater power in the company. Analysts pointed out that the company has less feeling towards relationship with the employees but they purely focused on the occupations. An incident reported that frailty president hired people and assigned a wage graduated table twice than the senior employees working the house.

Unfair Promotions and compensations

There are many instances that reports unfairness in publicity and analysts say that the employees are treated below the belt. This is chiefly because of their alone corporate civilization, as discussed earlier personal values have less of import in Apple Inc they prefer occupations and inventions but at the same clip they are making a relaxed atmosphere for their employees. Besides study says that merely top executives are compensated and appreciated for occupations done. The employees claiming that even if they come out with new merchandise, they do n’t acquire adequate grasp. Besides the publicities are given depends on the involvement of the directors. There are remarks from employees that they are non given adequate chances grow their calling.

Long Working Hours

Apple Inc is ever preferred difficult working people in another word they prefer workaholic people who does non care about the working hours. An mean on the job hours per hebdomad in Apple Inc is 60 to 70, which is more than the normal companies working hours. As we can see this will impact employees household life. The occupation is besides spot stressed and the employees must be originative and enthusiastic all the clip. For case if an employee is working in the merchandise development section for 60 to 70 hours per hebdomad continuously they might acquire over stressed, the peculiar section needs full concentration all the clip he or she is working. There instance that former employee sued Apple Inc for go againsting the labour jurisprudence California, he complained that he used to work 7 yearss every six hebdomads. The company is besides cognizant of that, there are instances after working these sorts of long hours the employees were in therapy.

Highly Depending on Leadership

Apple Inc is extremely depending on the leading, The CEO Jobs has really much influence on the corporate construction of Apple Inc. Analysts sees that without Job Apple will nil other than a normal package company. Besides analysts stated that the company will be fighting without Jobs. Looking into the theoretical side one can see that Job the CEO of playing both democratic and bossy manners of leading. In a manner he is doing an informal ambiance and originative chances for his employees at the same clip the company is really rigorous on the undertakings and deadlines like a military cantonment. The information are really secret and the will non digest any escape of the company information. The ever kept a secret behaviour.


Many of the issues have been discussed, it has been realized that Apple Inc as transnational company has a unique at the same really disputing corporate civilization. Many protagonists have wrote and many companies are seeking to follow this civilization, besides many surveies shows some of the major draw dorsums of Apple Inc ‘s corporate civilization. The survey realized that the civilization has both advantages and disadvantages, the capacity of introducing alone and high criterion merchandises the company pull more gifted people in to their concern, the younger coevals will love to work with as they can larn something every twenty-four hours besides they can expose themselves. On the other manus there are some major draw dorsums, they have no transparence of information besides they have long on the job hours compared to another companies. With some alterations the corporate civilization of Apple Inc can be the best in the universe.


There are major issues that the company can alter, they are as follows:

  1. The information can be more crystalline, the investor and interest holder are ever seeking crystalline information. Besides it can assist to better merchandise quality and can acquire enormous thoughts and suggestions from the carbon monoxide workers. Transparency of information will assist the company to cognize better the demands and wants of the market.
  2. The long on the job hours can be changed, upper limit of 40 hours working hours will assist the employee to loosen up, a relaxed head can bring forth greater thought than a stressed and hebdomad head.
  3. Having multiple senior executives will let the company to go on their activities, eve if one senior executive left the administration.
  4. All the employee should be treated same, equality is another great fact for the success of an organisation, more gifted people will be attracted to administration. Job grasp will promote the employees to work more committed and undertaking oriented.

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Apple Inc Culture Has Both Advantages And Disadvantages Business Analysis. (2017, Jul 28). Retrieved from

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