Assessing The Agritourism Potential For Rural Tourism

Table of Content

Development is critical and indispensable to the nutriment and growing of any state. The chief end of each and every state is to make development of the state. The term development encompasses the demand and the agencies by which to supply better lives for people in a state. Itincludes non merely economic growing, although that is important, but besides human development supplying wellness, nutrition, instruction, and aenvironment. However, in put to deathing development is a complex issue and the basic position of it is equates development with economic. Harmonizing to the United Nations Development Programme ( 2009 ) development is ‘to facilitate a valuable long and healthy lives, to be knowing, to acquire chances to utilize the resources needed for a good degree of life and to be able to take portion in the community life.

Gboyega ( 2003 ) captures development as an thought that embodies all efforts to better the conditions of human being in all branchings. implies betterment in stuff well being of all citizens, non the most powerful and rich entirely, in a sustainable manner such that today ‘s ingestion does non endanger the hereafter, it besides demands that poorness and inequality of entree to the good things of life be removed or drastically reduced. It seeks to better personal physical security and supports and enlargement of life opportunities. Therefore, development purposes at bettering of import facets of people ‘s lives such as support, security, environmental, physical and mental good being. Enhance in cognition, experience and resources is helped people to construct a better life.

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The end of development is to spread out the capablenesss of people to populate the Li ves they choose to take ( Amartya Sen 1999 ) . It is most defined with their active engagement. Development is different from growing. It has broader and deeper significances. Economic growing is necessary but non sufficient status for development and hence it can be viewed as a multi-dimensional phenomenon. The major dimensions of it include the degree

of economic growing, criterions of instruction, quality of lodging, degree of wellness, distribution of goods and services, and entree to communicating ( W

orld Bank

Ingredients for development and economic growing are capital formation, human resources, natural resources, and technology/entrepreneurship. Capital formation is indispensable to put in sectors with high economic end product, salvaging capital, puting in substructure creates occupations straight indirectly by pulling investors. Human resources are a cardinal to development in any state. There is demand to develop a mechanism to turn to deficiency of wellness installations, deficiency of instruction, poorness, malnutrition, and disease. Human resource development is of import if people are to do usage of ICT for development. Natural resources are important in development. Development activities need to be harnessed more of their natural resources. It is imperative that they should better farming techniques and develop better land ownership methods. Technology and entrepreneurship are of import developing states to better the know-how and know-what. Openness to thoughts is of import if any economic system is to develop. The formation of regional and international blocks encourages engineering and entrepreneurship

Development should be a sustainable long-run status for humanity ‘s multidimensional wellbeing. It has been clearly explained in the Rio Declaration, of United Nations Conference in 1992, held in Rio de Janeiro in Brazil as ; “ Humanat the centre for sustainable development. They are entitled to productive life in harmoniousness with nature called “ just and balanced, ” significance that, in order for development T, it should equilibrate the involvements of people, same coevals and among coevalss, in three major interrelated countries societal, and environmental and economic. Sustainable development equity, chances for well-being about aims.

Not all the states in the universe have same degree of development. While developed states have reached higher degree of development or criterion life due to better criterions in their societies, developing states have faced several issues and challenges along their manner towards development Developed states are states whose lives are patterned industry and have some specific features like higher degree of mean per capita income, degree of instruction, life anticipation of the population and Als so low degree of population growing rate and decease rate. Life manner is based on the market economic system and economic activities are largely related with industry sector every bit good as export oriented. Furthermore, bulk of the population lives in metropoliss and there one s comparatively higher degree of wellness of the population. States that have Human Development Index ( HDI ) of or over are in the class of developed states. Harmonizing to th e IMF index of HDI released in 2011, there are 47 states in the and classified as possessing a “ Very high homo development

On the other manus several common negative features can be seen among developing states every bit good. These are forestalling the development of those states. Low life are manifested qualitatively in signifier of low incomes, unequal lodging, hapless cubic decimeter instruction, low life and work anticipation, many instances, a general unease and hopelessness are some of them. Furthermore, low degrees of productiveness in many countries like labour productiveness, agribusiness or farm productiveness. In add-on, low degree industrial development, high unemployment, little domestic market, little sum of disposable income and uneven regional development, jobs in institutional alterations, recognition and banking, honest s and the restructuring of educational. Most of the developing states population growing by high birth rate but worsening rate

Rural development in developing states

Rural development is an built-in portion of the national development of a state. Rural development actions largely to the societal and economic development of countries ( Chigbu, 2012 ) . Particularly in developing states, really high accent has rural development, taking to derive just and balance development throughout the state. Rural Development concerned with economic growing and societal justness, betterment in the living criterion of the rural people by supplying equal and choice minimal indispensable. The present rural development poorness relief, support chances, proviso of substructure installations plans of pay and self-employment

Rural development procedure of bettering life and economic well-being in comparatively populated countries ( Malcolm, 2003 ) . Although rural development has on the development natura lresources such as agribusiness and forestry, due to alterations in production webs urbanisation have changed the countries. Increasingly, and diversion resource extraction and agribusiness drivers ( Neil and David, 2009 ) . The demand for attack a wider position has created on a scope of development ends making inducement for agricul tural or concerns. Education, physical substructure, substructure all play function developing parts ( Conn, 1996 ) . Rural development accent on locally produced economic development schemes ( Malcolm

Furthermore, rural development is the ways to better the engagement of the rural people as to run into the needed demand of the rural country. As people themselves in their rural development. When development is concerned, in one point of position it can be explained as the development consists of a broad assortment of new activities such as production of high quality and part specific merchandises, nature preservation and landscape direction, agritourism and the development of supply ironss ( Knickel & A ; Renting, 2000 ) . These new activities in rural countries mean new income beginnings to local people. Therefore it

making variegation and utilizing multi-functionality of agri civilization and formation of agritourism can be used as a scheme to heighten rural development Rural Development and national development in developing states

In developing states, the rural development is one of the most of import factors for the growing of the national economic system. Desai ( 2009 ) recorded “ Rural Development is an of import section of national development ” . Developing states are chiefly agriculture-based states and bulk of the population are in rural countries. Agribusiness contributes for a important portion of the gross domestic merchandise ( GDP ) of those states Agriculture, excavation, forestry, handcrafts, piscaries, domestic fowl, diary and rural touristry are the primary subscribers to the rural concern economic system of developing states

However, in many developing states sufficient sum of investing in rural sector does n’t take topographic point ( United state, 2011 ) . The rural sector non able to lend its full potency for the national development. For illustration, in the Asia-Pacific part authoritiess implement schemes, including financial policies, which are the rural sector in general. Policies impacting the supports development of manufacturers and manufacturers countries ( United state, 2011 ) . As a effect of the biased polic Internet Explorers allotments authorities most concerned unable promote agribusiness and rural development proviso of timely and production services countries doing lesser part for the national development ( FAO, 2003 ) .

Not merely in Asia-Pacific has this job existed in other parts of the universe every bit good. The states of the Caribbean demand to put in rural communities econo mic part development is officially believed, harmonizing World Bank study late. The study evaluates the rural sector on poorness decrease, environmental degrada tion both in the remainder of the economic system, as the public policies that ts part to development ( Viveros and Morrison 2005 ) . A survey of Onyemelukwe ( 1981 ) on the appraisal of the public presentations of the rural the typical African state Nigeria in national development contexts has found out the critical function of the sector and the system effects of unequal equipment of the sector for such function. The Nigerian state of affairs is used to exemplify the chances and the jobs of the rural sector in most African states

Rural sector in Sri Lanka is chiefly consisted of farming community. The agribusiness sector is the basis in Sri Lanka ‘s economic system with more than of the population life in rural countries depending on agribusiness for their supports. Presently this sector contributes to about 18 % of the Domestic Product ( GDP ) and 30 % of the employment ( Central bank of Sri Lanka, 2011 ) . Therefore, without taking into consideration agricultural development, we ca n’t even conceive of rural development in this state What is Agritourism

In general, agriourism is the pattern of pulling travellers or visitants to an country or countries used chiefly for agricultural intents. In peculiar, it refers to farm endeavors and community events that showcase the activities and green goods of rural households and the agricultural heritage of farming parts to travellers. Agritourism provides “ rural experiences ” to travellers with the end of bring forthing grosss for husbandmans and environing communities. These experiences typically include a broad scope of attractive forces and activities that take topographic point in agricultural countries Important ingredients of agritourism ‘s “ rural experiences ” include unfastened infinites, low degrees of urban or industrial development, and chances for visitants to straight see agricultural, pastoral, and natural environments.

Furthermore, agritourism is a type of rural touristry. It is a combination of two complex industries ; agribusiness and touristry, to open up alternate income beginnings for the husbandmans every bit good as environing community ( Wicks and Merrett, 2003 ) . Brscic ( 2006 ) has explained agritourism as a of touristry which takes topographic point within the household farm that symbolizes a specific signifier of concern, giving a figure of benefits to the households involved, with multiple impacts on the socio-economic dealingss and the infinite in rural countries. It is a signifier of farm variegation taking some benefits from go outing farm resources. Agritourism can be besides explained that gives as an activity, endeavor, which help or concern that combines most of import features of agribusiness, industry investing and touristry that helps and provides an experience that stimulates economic activity and community income.

Relationship between agritourism and rural development

Several research findings in many developed states have shown that agritourism as a possible rural development scheme. For illustration, Haghiri Okech ( 2011 ) discovered function of the agritourism in developing the economic system of rural countries in the state of Newfoundland. Harmonizing to Topcu ( 2009 ) , agritourism is a new component for rural development in Turkey. Agritourism as an effectual vehicle for development in the Canadian state of Saskatchewan ( Dernoi, 2002 ; Weaver and Fennell, 1998 ) . Study of Hightower ( 2011 ) is being used as a accelerator for extra income and triping economic growing in rural countries. ” Disez, ( 1999 ) revealed represents and advanced activity taking topographic point within the model of rural development in Massif Central part in France, agritourism is the best manner for the saving of traditions and imposts in the rural countries, providing a sustainable rural development. In some states like Italy, Spain, Greece, Austria, Denmark, England, France, Germany, Ireland and Norway it is a turning sector with the policies of the authoritiess taking to profit from it as a regional development instrument ( Demirta? Topcu, 2007 ; Frater, 1983 ) . Rural touristry benefits to local countries by conveying visitants to the part, increasing consciousness for agricultural merchandises and showcasing green goods to the local

regional community. It can besides supply inducements for local heritage and preservation groups to continue alone heritage landscapes and built heritage. Most surveies have highlighted the multiple benefits that agritourism brings to the farm, local communities, agribusiness heritage and natural resources ( Fleischer and Pizam, 1997 ; Busby and Rendle, 2000 ; Ventura and Milone, 2000 ; Sharpley, 2002 ; Wicks Przezb? rska, 2005 ; Fleischer and Tchetchik, 2005 ; Mitchell and De Agritourism Research conducted in developing states

A little figure of researches have been conducted in some developing states in Asia. Malaysia, Taiwan, Indonesia, Philippines, Thailand, and India are illustrations of such states. When South Asiatic states are concerned, the figure of research is really few. India is the state taking in agritourism in this part

Harmonizing to Tiraieyari and Hamzah ( 2011 ) in Malaysia, there are possible benefits of agritourism for husbandmans and local communities in general. Further indicated that agritourism as an economic development instrument has great possible to lend to rural development as Malaysia is one of the tourer states with great possible to develop agritourism. As per the national Council of Agriculture and piscaries ( COA ) of Taiwan, after registering a immense and broad diminution of GDP in 2001, 173 Farms had been shortly established for touristry sector and this created the development of rural Taiwan such as chi-ching Shwei-Li in ( Murangwa, 2 010 ) A recent research survey on agritourism in Thailand discovered that “ agritourism has been utilize the agricultural retentions produce for such as scenery from paddy Fieldss and farm lands, nutrient and fiber from merchandises ( vegetable, fruit, vitamin E from local merchandises, adjustments from farm stay or vacated belongings to derive local development in country “ As reported by the South East Asiatic Regional Center for Graduate Study and Research in Agriculture ( SEARCA ) , in Manila Philippines, could be a nich? touristry merchandise that would assist better farm incomes provided a well-planned plan is put in topographic point. It will consolidate enterprises in agribusiness and touristry sectors nationwide that contribute vitamin D to poverty decrease, natural resources direction, and rural development in Aguiba.

A research in Chitwan District in Nepal found out the importance of agritourism for the rural development in Nepal. Agritourism is the construct of deviating the tourers to those rural countries, where there is scope of agricultural activities, services and comfortss provided by husbandmans and rural people attract both internal every bit good as international tourers in order to bring forth excess income for their concern. The populating criterion of the husbandmans and rural hapless can be raised by placing high value-low volume harvests, which have comparative advantages and by optimally using the available resources for sustainable development ( Maharjan, 2008 ) . However, the available literature grounds that our adjacent state India engaged in agritourism successfully. Harmonizing to the research on “ Agritourism – the possible for sustainable development and growing ” explore the range for developing agritourism in India has been conducted by Raghunandan et al. , ( 2010 ) . This research has concluded that possible for Agritourism in India to turn into an of import beginning of income for the rural population if the development is focused on integrating and engagement. Furthermore, Agritourism has been identified as a beginning of coevals of alternate income for husbandmans and local employment chances, decrease of gender prejudice and accelerate growing rate by Chadda and Bhakare ( 2010 ) based on their research on Socio-Economic Deductions of Agritourism in India Agritourism in Sri Lanka

Evidence on merely one survey related to agritourism and rural development of Sri Lanka was found as a consequence of the vigorous literature hunt during the survey. One survey I s the research conducted by Senanayaka and Wimalaratna ( 2010 ) about agritourism and rural development in Sri Lanka. Particular mention to Nuwara Eliya District. They have found that the economic jobs every bit good as development potencies remain in countries side by side in the state. Merely a little fraction of the huge rural agritourism resource base is being utilized by the industry now with small or no benefits to rural people. Dedicated research work on agritourism will advance the sector with the engagement of policy shapers, communities and private investors on a sustainable mode while dribbling down a sensible fraction of the benefits to the rural people. This would diversify their agricultural supports and better their income and life criterions

As per the literature reappraisal, agritourism in most of the states has a short history and it is at the developing phase ( Maumbe, 2012 ; Bernardo et al. , 2007 ) . Several states have the research findings chiefly based on preliminary research and pilot surveies. Therefore, there decidedly a demand for future research to verify the preliminary findings of these researches particularly in developing states. Furthermore, several research workers have shown that agritourism hour angle s tonss of strengths and chances for the betterment of rural countries and rural development. However those researches have been conducted in specific status which is alone to that peculiar state itself. Therefore, generalisation of the findings to other states is non so valid specially, for developing states holding tonss of fluctuations in geographical, political, economical and environmental conditions. Not merely the differences among the developing states, there are several regional degree differences within a state. Furthermore, in a state, rural countries are different from each other. Therefore, proving the degree of part of the rural development at provincial degree is the best manner to place the existent potency of it. Since a really few figure of research have been conducted at provincial degree in developing states, there is a demand for tonss of research of this sort. Even though in Sri Lanka there may be possible in this respect, no sufficient research have been conducted in this field. Therefore, this sort of research is extremely of import.

Problem statement

Sri Lanka is a underdeveloped state and there is a demand to heighten the life status of the people by developing the entire economic system of the state There is a gradual, but relatively slow addition in GDP in the state for several old ages ( Figure

Figure 1.1: Improvement of the GDP from 2002 to 2012

Beginning: Central Bank of Sri Lanka

Sri Lanka touristry has contributed to the growing of entire economic system for several old ages. However, due to bing civil war during 2008-2009, touristry being faced a worsening tendency. Alon g with stoping the war in 2009, touristry industry restated to boom and lend for the significantly. As a consequence, by now it is one of the chief subscribers of the national income of the state and expects to hold farther growing in future. The entire one-year direct part of Travel and Tourism GDP in 2011 was LKR219.7 ( 3.4 % GDP ) . This is future based prognosis to lift by 5.6 % to. This figure has chiefly reflects the economic activity truly generated through the industries such as hotels, eating houses, Parkss, travel agents, airl ines and other local and foreign tourer transit services ( excepting commuter services ) . The mean gross direct part of travel and touristry is expected to turn by 5.7 % per annum to of GDP ) by 2022

Figure 1.2: Contribution of travel and touristry to GDP from

Beginning: World Travel and Tourism council

Furthermore, travel & A ; touristry generated 236,500 occupations straight in 2011 ( 3.0 % of entire employment ) and this is forecast to of entire employment ) . This includes employment by hotels, circuit operators travel agents, air hoses, sea line and other rider transit and assisting services ( excepting supportive services ) . It includes, for illustration, the prent activities of the eating house, hotels, Villas, and leisure industries straight and extremely supported by tourers. By touristry will account for 293,000 occupations straight, an addition of 2.2 % per annum over the following 10 old ages.

Figure1.3: Travel and touristry ‘s part to employment chances from 2011

Beginning: World Travel and Tourism council

Rural sector performs a important part for the national development in the state. About 70 per centum of Sri Lanka ‘s population lives its rural countries. In rural countries, chief sectors that are assisting for rural development are agribusiness, forestry, piscaries, excavation, art and trade and rural touristry. Among these sectors, the most of import one is agribusiness. A big figure of people in the rural sector engaged chiefly agribusiness and allied activities.

Agribusiness sector can bring forth regionally just economic growing, rural support betterment, and nutrient security through efficient production of trade goods for ingestion for agro-based industries. Since agribusiness sector has multi-functionality, it can associate with other sectors like touristry and organize new chances for local and regional development. Sing the experience of other developing states in Asia, it can be assumed that there will be a possible for agritourism for the rural development in Sri Lanka. Therefore, this survey will reply the inquiry “ does agritourism stand for a important and feasible rural development tool in Sri Lanka.

Aims of the survey

The wide aim of this research is to research the potency of agritourism for rural development in Sri Lanka with particular mention to demand, supply and impacts of agritourism issues.

Specific aims of this research are

To happen out the current supply of agritourism in the

To analyze the authorities policy intercessions in touristry and agritourism sector of the state

To place and measure the visitants ‘ demands and satisfaction of and demand for agritourism of the state

To happen out the local occupants ‘ attitude towards impacts of agritourism economic and part of agritourism for rural development and besides

To analyze the national and provincial degree support to the development of agritourism as a sector of rural development

To urge ways and schemes to development of agritourism in Sri Lanka as a sector of rural development

Conceptual Model

The purpose of this research is to analyze the agritourism and its part for the rural development in the state. The chief agritourism are agritourism suppliers, visitants, local occupants and the authorities. Figure1.4 shows the relationship of the interest holder in agritourism and how agritourism links with rural development

Agritourism suppliers supply the agritourism. They can be husbandmans, private sector companies or organisations. Agritourism supply can be conducted by adding touristry activities to the bing farm and set uping installations for the visitants to come to the farm, see those activities and acquire cognition about them, pass leisure clip at the farm. In supply agritourism three things are of import. Thingss to see ( farm animate beings, fruits, veggies, Herbal workss ) activities to make ( feeding animate beings, milking cattles, reaping harvests, mounting trees, picking fruits, convulsing Paddy )

farm merchandises to purchase ( yoghurts, curds, fruits, veggie, jam jelly

Visitors can be local or foreign people those who are ready to purchase the agritourism services. They make demand for agritourism. They come to see the farm to see things, acquire a remainder, bask farm activities and sometimes analyze on agriculture, Farm stay for few yearss, visit environing small towns, purchase local art and trade points, see cultural shows perform by local people and pay for the farm goods and services they consumed. In this manner agritourism supplier can gain excess income and other returns from agritourism which is the chief purpose of supplying agritourism. Improvement of the degree of income and populating criterion of the agritourism suppliers ( particularly husbandmans ) is the chief facets of agritourism concern. Other of import point sing agritourism is the presence of other touristry attractive forces in the country. Other touristry attractive forces can move as a motivational factor for sing agritourism operation. Furthermore, proper authorities intervention through correct regulations and ordinances are indispensable to run the agritourism industry swimmingly

Besides, on the manner, visitants can purchase local merchandises of nearby local occupants, can see other interesting topographic points in the small town like spiritual topographic points cultural sites, national Parkss, woods, waterfalls, traditional festivals, common people games. In this manner, visitants can interact with local occupants of the country. These interactions create economic, social-cultural and environmental that impacts for the rural development of the country. Furthermore local occupants can sell their merchandises and labor to agritourism operation and ear n some money. Enhancement of the degree of income and life

criterion of local occupants are the other purpose of agritourism along the manner to rural development.

The other of import factor is the authorities attitude towards agritourism and intercession to rural countries where agritourism operations are available. Especially provincial and local degree authoritiess have duty to heighten the status of the country up to a good base doing it suited for carry oning touristry activities. So that, proviso of substructure installations such as route system, conveyance installations, H2O, electricity telecommunication to the country have to be taken topographic point. Not merely that, banking installations, safety and security, medical installations for the country

besides needed to be provided. In this manner, commissariats of substructure installations straight help for the rural develop of the country

Figure 1.4 Conceptual Framework of the

Scope and Restrictions of the Study

This survey has covered of import facets such as the supply of agritourism ( figure of finishs, graduated table of operation, available installations, figure of visitants, length of stay etc ) . Demand for agritourism ( demographic information of visitants, nature of their demand, visitants ‘ satisfaction towards agritourism, demand map ) information of local occupants ( impacts of agritourism on them, their attitudes towards agritourism development ) and

policies related to agritourism development in the state. Agritourism is a concern procedure. However, facets like constitution, direction development, betterment, selling and publicity of the operations are beyond the range of this survey

There were few restrictions in this research. This is a small-scale research conducted at local degree with four types of stakeholder ; operators, visitant, local occupants and authorities functionaries within merely few territories without the whole state. In footings of operators, analysis like benefit cost ratio, IRR of agritourism etc. , could non be done as they did non desire to unwrap fiscal information due to revenue enhancement jobs. With respect to agritourism visitant s, relatively a low figure of visitants were included in the survey. The sample size occupant is besides relatively low. The survey was wholly based on a cross sectional informations, non the longitudinal informations Forming the Dissertation

This thesis consists of seven chapters. Chapter one presents the background of the survey, job statement, aims, conceptual range and restrictions of the survey. Chapter two explains about touristry and agritourism. Introduction to touristry, definitions, industry, induction of and development of agritourism have been discussed. Chapter three is focused on rural development Introduction to rural development, definitions of rural development, relationship between rural development and agritourism, agritourism, activities involved in agritourism, history of agritourism have been explained in item. Chapter four explains the methodological analysis. Different research doctrines, approached, designs have been explained at the beginning. After that justification of research attacks and designs related to this survey have been presented. Then, debut to research analyze country and the research designs have been explained in item.

Chapter five discusses about Sri Lanka: touristry and development. Detail debut to Sri Lanka in general and touristry in the state in peculiar have been presented. Furthermore, information about touristry policy and demands for agritourism policy in the state have been discussed at the terminal of the chapter. Chapter six devoted to show the research outcomes. Present state of affairs of supply of agritourism in the state, different providers available installations, agritourism activities, strength, failings, chances and menaces ( SWOT ) of agritourism have been discussed as the first subdivision of this chapter. Then, profile of visitants and their satisfaction degree towards available merchandises and services are presented as the 2nd subdivision of this chapter. Thereafter, demand for agritourism, visitants ‘ consciousness, desire on agritourism and factors impacting the demand have discussed as the 3rd subdivision. Furthermore, rating of the perceptual experience of local occupants towards different impacts of agritourism in state has been done as the Forth subdivision and eventually, authorities functionaries ‘ attitude towards impact of agritourism for the rural development in the state and national and provincial degree support to the development of agritourism as a sector o f rural development have been explained in item. Chapter seven is the last chapter. At the beginning of the chapter decisions of the survey have been presented and it is followed by the recommendations of the survey.

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