Leashes (2000) defines hospitality as a combination of private, social and commercial domains. Thus hospitality is a wide conception in which domestic or private, social and commercial forms exist. The following essay will include arguments that propose though commercial hospitality holds familiar themes and values as hospitality in the home (private or domestic hospitality), it is not just an extension, and rather it’s seen as its own domain. Private domain of hospitality is an individual’s practice and image regarding hospitality while commercial hospitality is function of hospitality in business or commercial arrangements. Leashes, 2008). Literature Review and Analysis: There is a strong connection among social, private and commercial hospitality domains. The accomplishment of a commercial hospitality function relies on how the administration uses the private and social hospitality manner into commercial hospitality practice (Leashes, 2000). The social and private manners would be valuable if applied in the commercial business, because in the social and private hospitality, the host usually takes care of and serves the visitors in a personal manner with a more legitimate cause as compared to that in the immemorial hospitality sense.
Therefore, Leashes has advised to ‘take care of the client as they were guests in our own home’. (2000, p. 13). The manners of private behavior can be practiced in commercial hospitality for the purpose of delivering better service to the client such as calling the client/guests by their names. People are more likely to be grateful if they are called by the name because the guest would consider themselves as part of a group rather than as an stranger or outsider. Therefore, it is recommended to the commercial service providers to remember as many guest names as possible.
Another example is he hotel business where the hotel management celebrates their guest’s birthday or wedding anniversary by sending a surprise gift such as a cake, voucher or a souvenir. Quality of services and products in the commercial business can be improved by incorporating the private and social hospitality attitudes of the host into a commercial hospitality. The purpose of the commercial hospitality provision to generate increased customer visits and ultimately improved profits can be achieved when the administration of the commercial business applies the spirit of both social and private hospitality in its operation.
Leashes (2000) “three-dimensional definition of hospitality” can be taken as a leader of this school of thought. He describes hospitality as an individual notion from other concepts such as management and he has divided hospitality into social, private and commercial domains. Social hospitality refers to religious and cultural commitments and norms in host-guest relationship. Private domain of hospitality is related to hospitality practices at home and domestic level and commercial hospitality is function of hospitality in commercial industries.
Hospitality is reciprocity between the host and the guest (Leashes 2008), which represents communication between host and guest in both private or commercial hospitality domains. Communication in private or domestic domain refers to host buys a gift or guest buying a gift where the host tries his best to make his guest’s stay and memorable one while communication in a commercial hospitality domain refers to surprising clients by providing personal safely, facilities, gifts and taking care of the guests like assisting them to find the address of their hotels (Tallboy 2006).
Hospitality in the home is a personal gift. An ill behaved guest would be expelled. Commercial hospitality is a business deal. An ill behaved customer is only charged more. For example, hotels merely accept that visitors steal towel/cushions and charge adequately to cover the loss. A home, we would be greatly upset if a guest stole our towels/ cushions and might not welcome or invite them again.
Leashes (2008) suggests five basic principles for hospitality: (1) the relationship between the host and the gusts should be “natural”, (2) The host must regard the holy commitments and religious attachments of the guests (which is about the respect and place to which a guest might express to the host), (3) hospitality have to be noble, (4) unselfish and bounteousness behavior is considered as vital segment in social life, (5) hospitality swap as well as social communications is as important as those connections formed in the commercial arrangements (Heal 1990).
Hospitality is a proper emotional practice and must be inherited emotionally. It is supposed to come from the heart, while being open hearted and affectionate to others and have a prospective to abandon and hang up the balanced judgment from itself. These qualities are derived from domestic or private domain of hospitality, which is based on the conventional conception of hospitality that the host will allow the guest in his/her home with warm welcome, joy and real smile. The story would be diverse in the commercial hospitality because, the host should have the ability of performing good behavior and behavior of hospitality.
Indeed, the worry in commercial domain is that the guest or the customer would sense genuinely in host smile and recognize it as natural hospitality or not. Hospitality should be offered in different service industries while the intensity of guests’ hospitality anticipation in commercial hospitality domain is highly reliant on service providers’ category. This means that customers have high expectation from ours and entertainment oriented service providers (such as motels, hotels, or transportation business such as airlines) rather than other service providers (such as hospitals and banks).
Self-image from a hospitality point of view can also be examined using private hospitality or hospitality at home, which is based on the fact that each person carry out a different level of hospitalizes based on national customs, religion, and individual characteristics, etc. (O’Connor, 2005). O’Connor (2005) argue that there is a common connection of hospitality with the word “natural. ” This means hat in every person has a diverse range and altitude of natural hospitality. Those who have a superior level of natural hospitality, act more hospitable.
Based on above mentioned statement, it can be argued that the individual who practices higher degree of natural hospitality bother more about hospitality and behavior towards guests. Based on the characterization of hospitality, a common relationship is projected, and an individual may anticipate the same rank of hospitality from others when he/she is their guest. Arriving and Magazine (2012) has enlighten that private hospitality is related to the host’s hospitality award guests in a private arrangement, such as a home.
This domain is vital because it is the reference point people generally use to evaluate the hospitality level in commercial arrangements. The more hospitable someone is toward the guest, the more level of hospitality performance he may be expecting from others in the private sphere hospitality. Of course, this can be valid to commercial hospitality as well. This means that when an individual worries and pays attention to practicing hospitality, he/she expects that a service provider carry out the same degree of natural hospitality in return.
O’Connor (2005) states that one feature or ability a person is born with is the potential, in changeable degrees, to assess if one’s host is being genuinely hospitable. There are two points that I need to make about the relationship of the hospitality at home to the hospitality in commercial domain. First, the very inspiration of the hospitality industry is that it happens out of the home at locations intended to meet precise hospitality demand. Hospitality at home is a minor family activity, while in the commercial setting selling food, renting rooms and selling drinks and earning profits is the prime objective.
Secondly, it is imprecise and deceptive to suppose that the relationship between hosts and guests is critical in the commercial hospitality domain. In Restaurants, Hotels the vital relationship is between sellers and buyers. The buyers are customers rather than guests. 4. Conclusions This essay examines the relationship between commercial hospitality and hospitality at home through various theories and research studies. It is evident from the analysis that hospitality at home or domestic level has constructive considerable effect on commercial hospitality but commercial domain hospitality has its own dimensions.
In commercial arrangements, the relationship between hosts and guests is on economic terms rather than philanthropic as that in private domain. It is little wonder that dealt with the differences; the authors summarize that hospitality in the commercial domain is lesser because patrons have to pay. However, it is possible to genuinely apply the practices of private hospitality in the commercial operations by being hospitable with openhandedness feeling and a authentic motive to the guest. References: Peter Illus., 19 MAR 2008, “Hospitality spaces, hospitable moments: consumer encounters and affective experiences in commercial settings”