Essays on Microeconomics

Air Jordan Nick Johnson Introduction to Marketing Marketing is extremely important when it comes to a product or service. If a business markets their product in the right manner, their business will skyrocket in yearly turnovers, making the business wealthy. If a business is able to do this, they may transform from a small, one…

Mountain Equipment Coop Introduction Mountain Equipment Co-op (MEC) is a Canadian outdoor consumer operative. In 1972, “We help people enjoy the benefits of self-propelled wilderness-oriented recreation,” became MEC’s first ever mission statement. MEC started with a niche market approach, adopting a focus strategy. Unsurprisingly, to adapt and maintain competitiveness, the organization’s business strategy has slowly…

Nowadays, almost everyone hears that Harley Davidson builds motorcycles, but this was not always the case. Like any success story, it starts quite dramatic, and now let’s get to know it in more detail. Fast forward to the beginning of the 20th century, more precisely, in 1901, in the city of Milwaukee, which is located…

Describe the business portfolio and the options available to AWL. The business portfolio of AWL’s 1998 fiscal year consists of three SBUs, namely three new marketing textbooks, including Advertising and Sales Promotion Strategy, Analysis for Strategic Marketing and Marketing Engineering. We can also see these three textbooks in the GE Portfolio Matrix as shown in…

In addition to which, the threats of thefts and vandalism of expensive equipment at these sites were also challenges facing Celt, the second largest mobile telecommunication company in Nigeria in 2007. The company was unable to raise awareness about their shift using conventional marketing strategies such as billboards as they were stolen, recycled or reused….

Mary Joy dela Cruz Management Case: “Keeping the Buzz at Burt’s and Bees” I. Background Burt’s Bees is an American personal care products company that describes itself as an “Earth friendly, Natural Personal Care Company” making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial…

Introduction In 2010, the first Samsung Smart TV was launched, making it impossible to provide a financial report for the past three years. However, the availability of financial reports for smart TVs is limited and requires purchase of a book called “Global Smart TV Market (2011 – 2016) Critical Capability, Use Case Analysis & Forecast…

            Years ago, somebody taught me this formula. If you want to sell candies, you first compute your expenses such as transportation, purchase price of the candy, rent for the place where you are selling the candies. The second step is to divide the total cost with the number of units or candies you are…

What is your assessment of Ryan’s launch strategy? Ryan Airs launch strategy of only having one route from Waterfowl to Gastric Airport was a smart move because they didn’t enter into a route that was competed for by other established companies. It was a close flight and it was within the financial capabilities of the…

Problem statements -Autobytel is spending more than it earns, with an advertising budget that has traditionally overspent its revenues, let alone other expenses, Autobytel needs to slow down the advertising and marketing growth, raise prices or a combination of both? -Autobytel has traditionally used a mix of different advertising strategies to attract customers. What would…