The German luxury car-manufacturer

The German luxury car-manufacturer has been around for more than a century, having elegantly drifted the both smooth and rough curves of automobile history. Responsible for the modern internal combustion engine’s genesis, the ‘fathers’ of the Mercedes-Benz brand practically invented the automobile. Many years ago when mahogany canes and high-top hats were the ultimate fashion and social prominence statements, two men by the names of Karl Benz and Goodliest Daimler were busy freeing the world from horse-powered transportation.

The 1886 archetype of the modern engine, their device was not a result of team- work but of independent and synchronous research and development. Although both lived in Southern Germany, they never actually met if historical accounts re to be believed. Despite the equal share of the two engineer’s contribution to the development of the four-stroke petrol engine, it was Goodliest Daimler who garnered more attention that would eventually lead to world-spread fame.

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Following Dandler’s successful results in racing, a wealthy Austrian business man by the name of Emil Jelling became interested in the Uninterrupted-built cars. Daimler and his chief-engineer, Wilhelm Ambush’s work had pleased Jelling to the extent of him approaching the two with a business proposal: a large number of cars would be ordered in exchange to a name change from Daimler o Mercedes – Jelling daughter’s name – and the right to alter the car’s designs as well as the right to resell the vehicles in some European countries, including Austria, France and Belgium.

Despite having been widely criticized for alleged forced employment and violation of human rights during the Second World War, Mercedes – Benz have been successful at building an automotive empire, strongly supported by some of the company’s far-from-average clients, such as state leaders, media moguls and ridiculously rich families. Mercedes – Benz have become known particularly for their limousines, most f which can be seen in most movies ever since the Lumpier brothers became famous for their ‘little’ invention called cinematography.

As if outstanding product quality and world fame weren’t enough, the Mercedes – Benz team has also fathered tons of innovations, many of them targeting the simple four- cylinder engine. After marking a new era in mechanical supercharging technology, Mercedes went on to cross new borders through the release of new engineering concepts and ground breaking designs. The Blunted system unveiled in 2005 was developed with only one though in mind: cutting ICC emissions, achievement made Seibel through the use of SIR (Selective Catalytic Reduction).

Two other notable events occurred the same year with the release of the A 200 Turbo engine for the A-Classes and the organic-looking Bionic concept. Market Shares of Mercedes on 07-2013 Betting big on the Indian automobile market, German luxury car maker Mercedes Benz is aiming for a double digit growth this year The company sold 7, 138 units last year, Mercedes Benz India Director (Sales and Network development) Boris Fit said. During the first quarter of this calendar year, the company sold 2,009 units, he said. However, he declined to reveal the number of units that Mercedes Benz has planned to sell in India.

Stating that Mercedes Benz was “bullish” about the Indian market, he said the company was investing RSI 250 core towards capacity expansion plans at its Punk plant. The company is doubling capacity from 1 0,000 units per year at present to 20,000 units per year. Mercedes Benz on Thursday introduced the diesel version on its compact hatchback B Class at RSI 22. 60 lake ex-showroom Iambi. Having already sold 500 units of B Class petrol since its launch nine months back, Mercedes Benz expects the diesel variant to outsell petrol variants in the coming months and lead the double digit growth in 2013, for the luxury carmaker.

Bernhard Kern, MD & CEO, Mercedes Benz India told ET that despite the changing fuel price equation, the customers are still demanding diesel cars. “In our portfolio where diesel variant is available, it constitutes of our total sales with petrol making up for 20% with the B Class too we are expecting the same. Daimler India Commercial Vehicles Pet Ltd (DICE) announces that Mercedes Benz’ bus division will be integrated with it. Previously the bus business was handled by Mercedes Benz India Private Ltd (MOBIL) located out of Punk. Daimler sees the Indian market as one with increasing potential.

However, the Luxury Coach segment is still very small in comparison to the total market. While MBA India has sold more than 300 buses since 2008, Volvo Buses sold 700 units in 2012 alone (Volvo entered the Indian bus market in 2001). DICE will now handle the marketing, sales ; after- sales of Mercedes-Benz Buses. Servicing will be taken up by select dealers of Bartender. Initially only 7 dealers, along with 2 existing dealers who have been servicing MBA buses, will handle the servicing requirements for these buses. Bus manufacture will continue at MBA Indian’s Punk factory for some more time.

Eventually, manufacturing will shift to Disc’s manufacturing plant at Aerogram, near Achaean. Growth Rate The ingenious luxury car manufacturer Mercedes-Benz reported witnessing a substantial rise in sales volume over the past quarter of 2012. The company was pleased to announce that there had been a massive 5. 3% growth in the sales. Mercedes with its growing reputation over the past few decades has made it one of the most powerful in the automobile industry. Taking into consideration he overall major drop in the Indian LLC automobile industry, this can be reported as huge success.

Over the course of a few years, Mercedes has dazzled the imaginations of car lovers and enthusiasts by unveiling ingenious and exciting cars, ideas and concepts and rolled out some of most powerful four- wheeled machinery there is. Mercedes is a brand looked up to for its superiorly performing and luxurious cars. This may the cause of such a massive boost in the compass sales. Mercedes Benz production plants all over the country have begun ramping up car production numbers for the expected profit from his substantial rise.

Mercedes is planning to optimistically envisage double- digit growth numbers over the next six months. The German car manufacturer has enthusiastically developed several exciting designs to be rolled out this year and car enthusiasts are extremely interested in what they’re going to be. This enthusiasm may have been what sparked a healthy growth of over 5% in the past three months. The manufacturer believes it is capable of inducing much more growth in the company’s sales in some time and they would try to enhance the overall quality of products.

They should be able to easily capture their expected double-digits growth rates. Mercedes seems to be very optimistic at this topic and expects to beat the industry by its uniqueness and ability to touch the very visions of enthusiasts around the world. The crowd expects even more from the company, and Mercedes has the type of people who won’t give up until they achieve the most of it. They’re building on towards a better future for the company as well as consumers of Less in the Indian market. CHAPTER 2 Founder profile Karl Frederica Benz (helpline) (November 25, 1844 – April 4, 1929) was a

German engine designer and car engineer, generally regarded as the inventor of the petrol-powered automobile, and together with Bertha Benz pioneering founder of the automobile manufacturer Mercedes-Benz. Other German contemporaries, Goodliest Daimler and Wilhelm Maybe working as partners, also worked on similar types of inventions, without knowledge of the work of the other, but Benz patented his work first, and, subsequently patented all the processes that made the internal combustion unassailable for use in an automobile. In 1879, his first engine patent was granted to him, and in 886, Benz was granted a patent for his first automobile.

In 1871, at the age of twenty-seven, Karl Benz joined August Ritter in launching the Iron Foundry and Mechanical Workshop in Anaheim, later renamed Factory for Machines for Sheet-metal Working. The enterprise’s first year went very badly. Ritter turned out to be unreliable, and the business’s tools were impounded. The difficulty was overcome when Ben’s fiance©e, Bertha Ringer, bought out Rioter’s share in the company using her dowry. On July 20, 1872, Karl Benz and Bertha Ringer married. They had five children: Eugene (1873), Richard (1874), Clara (1877), Thiele 1882), and Ellen (1890).

Despite the business misfortunes, Karl Benz led in the development of new engines in the early factory he and his wife owned. To get more revenues, in 1878 he began to work on new patents. First, he concentrated all his efforts on creating a reliable petrol two-stroke engine. Benz finished his two-stroke engine on December 31, 1878, New Year’s Eve, and was granted a patent for it in 1879. Karl Benz showed his real genius, however, through his successive inventions registered while designing what would become the production standard for his two-stroke engine.

Benz soon patented the speed regulation system, the ignition using sparks with battery, the spark plug, the carburetor, the clutch, the gear shift, and the water radiator. Product Profile The world’s first motorized bus was built in Germany by Karl Benz in 1895, some years before Goodliest Daimler also started to build and sell buses in Germany as well. By 1 898 both Karl Benz and Goodliest Daimler, then rivals, were exporting their buses to Wales and England. Soon Daimler products were sold in the British Empire in a partnership with the British company Miles.

Miles-Daimler plopped a double-Decker in 1 902 and provided a bus for the first motorized bus service in the United Kingdom the following year. Though the company met success in selling buses throughout the British Empire, the partnership between Daimler and Miles had to be undone due to the First World War Due to economic hardships in the early sass, Daimler Motormen Escalating and Benz ; Ice. Merged into one company in 1926, two years after both companies signed an agreement of mutual interest. Thus, Daimler-Benz GAG (also known as Mercedes-Benz) was formed.

In the next year, the company presented its iris combined bus range. By that time emphasis was given to diesel engines (as opposed to petrol engines) for commercial vehicles. In 1951 Mercedes-Benz unveiled its first bus specifically designed for bus operation (and not derived from a lorry, as was the case of the other buses produced by the company until then) – the 06600 H. This II-meter-long vehicle was equipped with a six- cylinder, transverse-mounted rear engine delivering 145 HP, a lower frame than its predecessors, and an electric gearshift system. In 1954 Mercedes-Benz unveiled its first semi-integral bus – the 0321 H.

The Mercedes-Benz brand

This would have a positive effect on the motivation of the students and the meaningfulness of the tasks. I was looking for a common topic shared by all of them, or at least most of them. It was also very useful to take into consideration the diversity of the students in the class and their purposes of learning English. Thinking this way, I could see that they share one objective which is to be fit to live in a community where most of the people speak a language that is different from their first languages, and their possible tool to achieve this is to learn English.

So, I picked a text that highlights the importance of learning English for an immigrant to survive in the American society, and later o be an American citizen. I wanted them to know how beneficial it is to learn and use English for their future lives in the US. Realizing how important the topic is will make them more likely to participate in the assigned tasks. The language used in the text is at an appropriate level of difficulty for the student which makes the text at the students’ instructional reading level.

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The text starts easy enough to develop confidence and facilitate comprehension. However, at times, it requires reading in depth to make inferences. Part 2: Exploitation for Receptive Skills (300 words): According to J. Harmer in his book The Practice of English Language Teaching, “receptive skills are the ways in which people extract the meaning from the discourse they see or hear”.. (P. 199). In this article “laminates must Learn English and Become Americans”, the main skill to be practiced is reading along the way.

This will happen by developing the three sub skills of skimming for gist, scanning for pits of information and reading for details. This article comes in 8 paragraphs which makes it a good opportunity for students to quickly identify the main idea. The will need to skim the article to identify the main idea, what the article is all bout. As Harmer suggests in “How to Teach English” “…. Students need to be able to skim a text-as if they were casting their eyes over its surface- to get a general idea of what it is about (P. 9) On the other hand, the proper nouns, the facts and the figures make the text appropriate for scanning. They will need to scan for the percentage of people who can speak more than 2 languages in both Europe and the United States and whose immigrants who can survive in the US without the need for using English. “….. They need to be able to scan a text for particular pits of information they are searching for. This skill means they don’t have to read every word and line… ” Harmer’s “How to Teach English” (P. 69).

By the end of the class, students will read in more depth to answer questions like” Why should the government help the immigrants to learn English? ” “When looking for details, we expect students to concentrate on the minutiae of what they are reading. ” (P. 69) The enhancement of the students’ ability to utilize the different reading sub-skills will accelerate the rate at which they comprehend a text. Reading tasks: write the title of the article on the board, and then I ask students to take some mime and make predictions on what they think the article will be about. Monitor and elicit some ideas to write on the board for a later discussion. A) Reading for gist Then I ask the students to read the article quickly for a couple of minutes to check if the predictions they made earlier were there in the article. After discussing the text briefly students will be asked to read and answer the questions in Ex. L (see attached exercise worksheet) in order to check if they have understood the general idea of the text. After checking their answers the teacher will ask the students “What is the main idea of the text? , ” Is this something that you would try yourself? …. [continues) 2) Reading a- Scanning for bits of information Activities (Tell whether a statement is true or false) b- Reading for details (Answer Who questions) Apart: Exploitation for Productive Skills (200 words) 1) Speaking: Group work: As discuss the reasons why they think learning English is important for an immigrants with reference to their own experience. 2) Writing: Each student write a paragraph of at least 5 lines about the possible ways that can be of help in learning English and why he thinks they are effective part 4: Plan Outline (100 words)

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