Integral Part of Filipino Households

Read Summary
Summary

This campaign aims to launch a new brand of broomstick in the Philippines market, with a goal of capturing 30% of the market share within six months. The broomstick is made of eco-friendly materials like garbage and tiger grass. The research conducted includes a survey of 100 people and interviews with key opinion leaders. The SWOT analysis highlights the strengths of the eco-friendly broomstick and opportunities presented by the current waste management crisis, but also recognises the potential threats of consumer doubt and lack of advertising for broomsticks. The competitive environment analysis highlights the unique selling propositions and advertising strategies of leading brands and recognises the importance of sociocultural factors like family orientation and community spirit in the Philippines market. The campaign has a budget of P5 million.

Table of Content

Executive Summary

Short summary of the campaign Broomsticks are an essential part of the Filipino household. Due to the Philippines’ climate which dust. Sweeping became a daily routine. We are assigned to carry out a product launch of a new brand of broomstick. We aim to go against the widely used broomstick in the Philippines, Baguio broomstick. We plan to grab 30% of the broom market in the span of 6 months campaign period. Our budget is P5 million.

Research Highlights

Choose only most important findings from 100 person survey and highlights of interviews with at least five KOLs (key opinion leaders) or resource persons.

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firm’s internal attributes can be classed as strengths and weaknesses . The external environment presents opportunities and threats.

Strengths: Our broom is made from garbage turned to an eco-friendly broom stick. The handle is made of garbage that has been processed to Fluff©, a material that can be used as a substitute for the normal broomstick handle. The bristles are made of Tiger grass (lasa o sugbo as it is known in Catanduanes.

Weaknesses:  The fact that our broom handle is made of garbage may give the consumers a wrong impression that it is filthy and that it reeks.

Opportunities: Calamities that are currently happening because of improper waste management. People will be urged to act on the matter. Threats- It is a new product, so people might doubt its capabilities . Furthermore, it is a broomstick ,a product that is not commonly advertised locally.

Environment Analysis Competitive 

Describe the keys to Success of the leading brands, critical Issues facing the brands, competitive differences, unique selling propositions of competitors, review of competitive advertising and promo strategies, etc. Macroenvironment: Political Economic- Sociocultural – Filipinos are family oriented, exhibit community spirit (bayanihan), and naturally show compassion and sympathy. They also believe in superstitions.

 

Cite this page

Integral Part of Filipino Households. (2018, Feb 28). Retrieved from

https://graduateway.com/broomstick/

Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront