Business Communication Assignment Brief Edited Essay
Distinction 2 – the effectiveness of business information and its communication as key contributors to the success of an organization, using examples to illustrate your points Pass 3 – Produce corporate communications Pass 4 – Evaluate the external corporate communication of an existing product or service Pass 5 – Explain the legal and ethical issues in relation to the use of business information Merit 2 – Analyses the legal, ethical and operational issues in relations to the use of business information, using appropriate examples Pass 6 – Explain the operation issues in relation to the use of business information Pass 7 – Outline electronic and non-electronic methods for communicating business In parts of this assignment you will be required to refer to business information that is used in an organization. In order to be successful it is therefore important that you chose an organization from which you will be able to access the necessary information.
Task 1: Types of business information, their sources and purposes – Pl Date issued: Thursday, 16/09/10 Preliminary submission: Thursday, 23/09/10 In this task, you will be providing evidence to meet Pass 1, Merit 1 and Distinction 1 shown below. Pass 1 – Explain the different types of business information, their sources and purposes Merit 1 – Analyses different types of business information and their sources Distinction 1 – Evaluate the appropriateness of business information used to make strategic decisions Scenario As Communications Officer for a Multinational firm, you have been asked to carry out an audit on the types of information used within a business.
You are required to report back to your manager on the range of information used, the ways in which it is used, and the appropriateness of information used in decision making. You must choose a particular multinational company and give a brief background to the firm Write a report to show the results of your investigation into information in an organization of your choice. In order to do this you should complete the following activities. Section 1. 1 (Pass 1) You are required to describe the types, sources and purposes of information used within the chosen organization, providing at least two examples of each type of information. You may choose to use a table like the one shown below. Type of information Example Description Purpose Source Verbal Written On-screen
Multimedia Web-based Where possible cross reference your example to evidence of this in your appendices, for example, a corrections of web-based information or a copy of a letter. Remember to refer to the Student Book and specification to help you give details on the types, purposes and sources. Section 1. 2 (Merit 1) Analyses the types of information by explaining the range of sources that they come from and explaining how they meet their purpose. Analyses how the different types of information work in relation to each other. Identify and explain two strategic decisions made by the business. Identify what information was used to make these decisions. Section 1. 3 (Distinction 1) Evaluate the appropriateness of the information used to make these decisions. Task 2. – Presenting Business Information effectively Date issued: w/c 04/10/10 Preliminary submission: w/e 22/1 0/10 Scenario You have been asked to attend a meeting to present the results of an investigation into the effectiveness of the sales and marketing of a particular product or service by the business. This includes the way in which information is communicated to the customer. You must prepare materials to be discussed and resented at the meeting combining different forms of information, for example, text, tables, charts and images from a range of sources. In order to do this you should complete the following activities. In this task, you will be providing evidence to meet Pass 2, Pass 3, Pass 4 and Distinction 2 shown below.
Pass 2: Present complex internal business information using three different methods appropriate to the user’s needs Pass 3: Produce corporate communications Pass 4: Evaluate the external corporate communications of an existing product or service Distinction 2 – Evaluate the effectiveness of business communication as eye contributors to the success of an organization, using examples to illustrate your points Section 2. 1 (Pass 2) Choose a product or service offered by the business. Gather information from a range of sources that will help you look at key indicators of the sales and marketing performance of that product or service. Ask the following questions: How has it been marketed? How effective was the marketing? How does the business measure the effectiveness of its marketing? What are the sales figures? Provide a summary of your findings on one side of Auto be distributed to employees prior to the meeting. You must use three different appropriate methods.
Section 2. 2 (Pass 3): Prepare a presentation to support your summary and give further explanation during the meeting. Present a corporate communication document aimed at improving the sales of the investigated products or services. Produce a two-page document on your findings to be issued as part of the business’ annual report to shareholders and or other stakeholders. Section 2. 3 (Pass 4): Evaluate the corporate communication which has been used to promote this product or service. Section 2. 4 (Distinction 2) Evaluate the effectiveness of business communication used by your chosen product as key contributors to the success of an organization.
You must using examples of existing business communication to illustrate your points. Task 3. 0 – The issues and constraints of Business information for organizations Date issued: w/c 01/11/10 Preliminary submission: w/e 19/11/10 Scenario The business has decided it is time to update the staff handbook, and it is aware that an increasing number of employees are handling data on a day-to-day basis. You have been asked to help by producing three sections of the handbook, either or the published handbook or the business intranet, on issues related to the use of information. In this task, you will be providing evidence to meet Pass 5, Pass 6 and Merit 2 shown below.
Pass 5 – Explain the legal and ethical issues in relation to the use of business information Pass 6 – explain the operational issues in relation to the use of business information Merit 2 – analyses the legal, ethical and operational issues in relation to the use of business information using examples You must now write three sections of the staff handbook which explain and analyses the following topics: legal issues in relation to the use of information (UP/ MM) ethical issues in relation to the use of information (UP/MM) operational issues in relation to the use of information (UP/MM) Task 4. 0 – Communicating business information using appropriate methods Date issued: w/c 22/11/preliminary submission: w/e 10/1 2/10 Scenario In a recent staff satisfaction survey, ‘information overload’ recurred as a cause of stress for employees. You have been asked to carry out an audit into the use of information in the business.