Essays on Energy drink

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to…

Food Adulteration Officials of the Food and Drug Administration (FDA) have seized huge stocks of three leading brands of energy drinks, collectively worth around Rs 2. 64 crore, from Mumbai and Pune. The move comes close on the heels of recent amendments to the Prevention of Food Adulteration Act. Most of these drinks are sold…

Executive Summary This report was commissioned to to plan and develop an integrated marketing communications campaign strategy for Redbull energy drinks. The aim of the report was to rebrand Redbull as an alternative to alcohol on a night out and to recommend ways of increasing sales volume for Redbull energy drinks by 50%. The research…

Bull Brand Survey A true understanding of brand positioning comes only after getting the consumers’ insights, opinions, feedback, and vision of a product. To get those I hosted an online survey and shared it with my friends, which are potential and current customers of Red Bull: most of them are current students or recent college…

Is caffeine that much of a necessity to minors, if so should it be banned? Caffeine is actually a drug. But In our society this drug is considered safe and people don’t really consider it as a drug. This is because most people drink coffee, tea, soft drinks, and all other things that have caffeine….

Consumer Behavior Monster Energy Target Market Because the energy drink is still portion of a new and underdeveloped industry. the energy imbibe mark market is different than in some of the other drink industries. Monster energy drinks have become a really popular. “hip” portion of society. but the market at which they are aimed is…