Canada, with its economic and political stableness offers a assortment of concern chances. With such a big population of immigrants, Canada is known for its credence of diverse civilizations. English and Gallic are Canada ’ s official linguistic communications and there are many other linguistic communications spoken freely by diverse racial groups on Canadian dirt. Many different faiths are besides practiced freely and peacefully in Canada.
India has a population of 986.6 million people. This state holds 15 % of the universe ’ s full population. Within this state, a assortment of civilizations and traditions can be found. Christianity, Hinduism every bit good as the Muslim faith are all practiced freely in India. With 18 functionary linguistic communications and over 900 idioms, India is one of the most culturally diverse countries in the universe. Tradition and heritage are really of import to the Indian people. Many Hindus in India still pattern the same anthem and chants created over 3000 old ages ago. Many Indians, both male and female still wear traditional garments whether in their native state or abroad.
The population of immigrants in Canada represents about 1/6 of the entire Canadian population. In order to ease the passage for Indian immigrants who leave their native state to come to Canada, reliable, quality fabrics, runing from silks to cottons, canvasses and carpets will be made available to them. Many traditions are expressed through these fabrics. Some of them state narratives or express tradition. Others are sole to peculiar countries in India, based on their design or texture.
The accepting nature of Canadians when faced with cultural diverseness, every bit good as the big population of Indian immigrants makes Canada an ideal market in which to sell reliable Indian fabrics.
2.1 Research Aims
The aim of this undertaking is to obtain adequate information to propose that Indian fabrics can be sold productively in Canada. A complete analysis on both India and Canada will be established in the undermentioned pages. This information will find whether selling reliable Indian fabrics in Canada through retail shops is executable. Our secondary aim is to larn more about the Indian and Canadian civilizations, political and economic features, legislative systems and substructure.
2.2 Research Methodology
We used the Internet as our chief research tool. Statisticss and facts about both states were readily available on the World Wide Web. Many beginnings were referred to when seeking to happen statistics and facts in order to impart credibleness and truth to our paper. There were differences between some of the beginnings, which forced us to verify yet a 3rd beginning to happen replies.
2.3 Data Analysis Techniques
The information found on the web was used to look into the many factors that enable us to perforate this market and set up trade with India. Economic and political stableness for illustration, is critical to merchandise between the states involved. Other factors such as the merchandise tantrum with the market and the market size were besides critical to this undertaking. Through difficult statistics and facts, we were able to obtain adequate information about the states to do our import program seem executable.
2.4 Action Plan Timeline
Between both spouses, there was about 46 hours spent to finishing this undertaking. The first month was spent roll uping informations on both states. Forming the information took the most clip. Establishing our execution program came following and eventually structuring both the presentation and written assignment.
3.1.1 Country Profile
India, with its population of 986.6 million people, is the universe ’ s 2nd largest state in footings of population. There are 18 official linguistic communications in India and over 900 idioms or closely related linguistic communications. Hindi is the most common linguistic communication used and English, is the 2nd most common. There is a singular mosaic of cultural and racial people found in India. Many Hindus, Christians, Sikhs, Jains, Buddhists and Muslims pattern their faith freely and peacefully in India. Refer to Appendix? A? for a elaborate map of India.
3.1.2 Political Features
3.1.2.1 General
The Capital of India is New Delhi. There are 25 provinces and 7 brotherhood districts, which divide the state. India gained independency from the UK on August 15, 1947. The national vacation is celebrated on January 26 and the Indian people have been observing this Anniversary of the Proclamation of the Republic since 1950.
3.1.2.2 Political System and Leaderships
The Republic of India has a federal republic authorities system. It is a working democracy with a free and vivacious imperativeness. There are many political parties in India. Some represent communism or Marxist-leninist ideals ; others represent spiritual groups for illustration the Sikh or Muslim. There are socialist parties and some force per unit area groups, which are either spiritual or hawkish organisations, including Vishwa Hindu Parishad, and Rashtriya Swayamsevak Sangh. These assorted separationist groups frequently seek greater communal and/or regional liberty. The head of province is President Kicheril Raman Narayanan and has been since July 25, 1997. The Vice President is Krishnan Kant who has been in term since August 21, 1997. The caput of authorities is Prime Minister Atal Behari Vajpayee and the cabinet consists of a Council of Ministers, which are appointed by the president with the recommendation of the Prime Minister. The president is elected for a five-year term by an Electoral College, which consists of elective members of both houses of Parliament and the legislative assemblies of the provinces. Parliamentary members of the bulk party elect the Prime Minister following the election. The bicameral Parliament consists of the Council of States ( a organic structure dwelling of non more than 250 members, up to 12 of which are appointed by the president. The balance are chosen by the elective members of the province and territorial assemblies ) and the People ’ s Assembly ( 545 seats ; 543 elected by popular ballot, 2 appointed by the president ; members serve five-year footings ) .
3.1.3 Economic Features
3.1.3.1 General Information
India ’ s economic system encompasses traditional small town agriculture, modern agribusiness, handcrafts, a broad scope of modern industries, and a battalion of support services. India ’ s international payments place remained strong in 1999 with equal foreign exchange militias, moderately stable exchange rates, and dining exports of package services. Lower production of some nonfood grain harvests offset recovery in industrial production. Strong demand for India ’ s high engineering exports will bolster growing in 2000.
3.1.3.2 Economic Indexs
India ’ s GDP growing rate is between 6 and 7 % . The GDP in $ US is 466.1 billion. The GDP per capita is about US $ 1800. Agribusiness represents 25 % of the GDP composing by sector. Industry, which includes fabrics, the merchandise we are importing, and services represent 30 % and 45 % severally. In 1995, India had the universe ’ s 16th largest economic system and rose to the eleventh topographic point in 1999. India ’ s buying power para is at about $ 1.805 trillion and is the 5th largest economic system in this class. 32 % of India ’ s population lives in urban countries but there is a gradual and changeless motion of the population from rural to urban countries. The labour force is chiefly comprises businesss in agribusiness 67 % , services 18 % and industry 15 % . The rising prices rate is about 4.7 % and the income per capita is valued at US $ 472.
3.1.3.2 Social Development Indexs
The life anticipation in India is 62.5 old ages. Infant mortality rate is 64.9 per 1000. The labour force as a per centum of the population is 38 % and people in absolute poorness represent about 1/3 of the population. The grownup literacy rate is 52.1 % . India occupies merely 2.4 % of the universe ’ s land country but supports over 15 % of the universe ’ s population.
3.1.4 Legal/Regulatory Environment
The Indian legal system is based on the English common jurisprudence. Supreme Court Judgess are appointed by the President and remain in office until they reach the age of 65. India is a member of many international organisations. These include the WTO, IMF, ISO, UNIDO and tonss more. In 1991, India began reforming economically. Duty and revenue enhancement rates were slashed and simplified and the rupee is now exchangeable.
3.1.5 Fiscal Features
India ’ s budget grosss are deserving $ 35.8 billion and its outgos $ 66.3 billion, including capital outgos of $ 15.9 billion. The industrial production growing rate is 6 % . Textiles, chemicals, nutrient processing, steel, transit equipment, cement, excavation, crude oil and machinery are the chief industries in India. Exports from India in 1999 were deserving about $ 36.3 billion. These include trade goods such as fabric goods, treasures and jewellery, technology goods, chemicals and leather industries. India ’ s chief spouses in trade are the United States, Russia, Japan, Iraq, Iran, and cardinal and eastern Europe. India ’ s exports to Canada were valued at over $ 1 billion. India ’ s entire imports were valued at approximately $ 50.2 billion in 1999. These import trade goods included rough oil and crude oil merchandises, machinery, gems fertiliser and chemicals. India ’ s external debt is valued at $ 98 billion. US $ 1 is equal to 45.797 rupees, which, is India ’ s currency.
3.1.6 Physical Infrastructure
The diverseness of the Indian population is matched by its unbelievable physical diverseness. India is the 7th largest state in land country with 3 287 263 sq. kilometer. Northern India is place to the Himalayan mountain scope and the 3rd tallest mountain on the planet, Kanchenjunga ( 28,208 foot, 8,598 m ) . South of the Himalayas lies the vale of the great Ganges River. The river has created the broad and level Gangetic Plain where 1000000s of Indians unrecorded and rely on the H2O of the Ganges. The Ganges drains the south inclines of the Himalayas and flows eastward to the delta at the Bay of Bengal. India and Bangladesh portion the delta. Floods every bit good as typhoons ( hurricanes ) frequently harry this low-lying country, where the Calcutta is located. This explains why we are concentrating chiefly on the making concern in south India. Another major river, the Indus, flows through a little part of India on its manner from the Himalayas through Pakistan and out to the Arabian Sea. South of the river vale lies to Deccan part. To the E and West of the Deccan lie the Eastern Ghat and Western Ghat, severally. The Ghats are mountain scopes on the E and west seashores of the subcontinent. Much of India lies between the Tropic of Cancer and the Equator. The terrain in the South ( Deccan Plateau ) consist of upward fields, level to turn overing field along the Ganges, deserts in the West, and the Himalayas are located in the North. Monsoon rains from the sou’-west in the Indian Ocean occur during the June through November moisture season. India depends on the monsoon for much needful H2O for agribusiness. The clime varies from tropical monsoon in south to temperate in the North. India ’ s natural resources are ; coal ( 4th largest in the universe ) , Fe ore, manganese, isinglass, bauxite, Ti ore, chromate, natural gas, diamonds, crude oil, limestone and ( 56 % ) cultivable land. Other land utilizations are ; lasting harvests ( 1 % ) , lasting grazing lands ( 4 % ) , forest and forest ( 23 % ) and other ( 16 % ) .
3.1.7 Commercial Infrastructure
3.1.7.1 Transportation system
There is a sum of 62,915 kilometers ( 12,307 kilometer electrified ; 12,617 kilometer dual path ) of railroads in India. The highways represent 3 319 644 kilometer in length and the paved roads represent a small over 1/3 of this figure. There are 16 180 kilometer of waterways, 3 631km of which are navigable by big vass. The chief ports and seaports are located in Calcutta, Chennai, Cochin, and Mumbai ( Bombay ) . India ’ s merchandiser Marine corps is comprised of 321 ships. There are 238 airdromes with paved tracks and 108 with unpaved tracks. Sixteen heliports can be found in India.
3.1.7.2 Communication
There are 18.95 million chief telephone lines in usage in India. There are 1.9 million nomadic cellular telephones. The telephone service is second-rate. Local and long distance services are provided nevertheless, throughout all parts of the state. The demand for communicating services is turning quickly. The major aim for India is to go on to spread out and overhaul long-distance web in order to maintain gait with the turning figure of local endorser lines. The local telephone service is provided by microwave wireless relay and coaxal overseas telegram with unfastened wire. Obsolete electromechanical and manual patchboard systems are still in usage in rural countries. There are 116 million wirelesss and 63 million telecastings in India. There are 562 broadcast Stationss ; 82 of which gave 1kW or greater power and 480, which have less than one kilowatt of power. Internet service is available although the figure of ISPs could non be found.
3.1.8 Product Fit with Market
Not Applicable
3.1.9 Competitive Barriers
Not Applicable
3.1.10 Hazard Considerations
Not Applicable
3.2.1 Country Profile
Canada is the universe ’ s second-largest state ( 9 970 610 km2 ) , surpassed merely by the Russian Federation. Canada’s population as of 1998 was 30 675 398. Canada has two functionary linguistic communications: English, the female parent lingua of approximately 59 % of Canadians ; and Gallic, the first linguistic communication of 23 % of the population. A full 18 % have either more than one female parent lingua or a female parent lingua other than English or Gallic, such as Chinese, Italian, German, Polish, Spanish, Portuguese, Punjabi, Ukrainian, Arabic, Dutch, Tagalog, Greek, Vietnamese, Cree, Inuktitut, or other linguistic communications. More than four-fifths of Canadians are Christian, with Catholics accounting for approximately 47 % of the population and Protestants about 36 % . Other faiths include Judaism, Islam, Hinduism, Sikhism and Buddhism. Some 12.5 % , more than any individual denomination except Roman Catholic, have no spiritual association at all. Diversity is the keynote of Canada ’ s geographics, which includes fertile fields suited for agribusiness, huge mountain scopes, lakes and rivers. Wilderness woods give manner to Arctic tundra in the Far North. Canada has six clip zones. The easternmost, in Newfoundland, is three hours and 30 proceedingss behind Greenwich Mean Time ( GMT ) . The other clip zones are the Atlantic, the Eastern, the Central, the Rocky Mountain and, farthest West, the Pacific, which is eight hours behind GMT. Refer to Appendix? B? for a elaborate up-to-date map of Canada.
3.2.2 Political Features
3.2.2.1 General
The Capital metropolis of Canada is Ottawa, in the state of Ontario. Canada has 10 states and 3 districts, each with its ain capital metropolis. . On July 1, 1867, Canada East, Canada West, Nova Scotia and New Brunswick joined under the footings of the British North America Act to go the Dominion of Canada.
3.2.2.2 Political Systems and Leaderships
Canada is a constitutional monarchy and a federal province with a democratic parliament. Her Majesty Queen Elizabeth is Canada ’ s Head of State and the Queen of Canada. Her representative in Canada is the Governor General, presently Adrienne Clarkson. The caput of the bulk party in Commons is the state ’ s premier curate and the Head of Government ( presently Jean Chr? tien, of the Liberal party ) . The deputy premier curate is Herb Gray. The Parliament of Canada, in Ottawa, consists of the Senate, whose members are appointed and the House of Commons, whose members are elected. On norm, members of Parliament are elected every four old ages. There are several major political parties, the biggest of which are as follows: ( Liberal Party of Canada, Progressive Conservative Party of Canada, New Democratic Party of Canada, Canadian Alliance Party, Bloc Quebecois a separationist party present merely in Quebec ) .
3.2.3 Economic Features
3.2.3.1 General Info
The chief natural resources are natural gas, oil, gold, coal, Cu, Fe ore, Ni, potassium hydroxide, U and Zn, along with wood and H2O. Leading Industries include automobile fabrication, mush and paper, Fe and steel work, machinery and equipment fabrication, excavation, extraction of fossil fuels, forestry and agribusiness. The official Canadian Currency is the Canadian Dollar ( $ ) . The Canadian dollar is divided into 100 cents. Canada ’ s prima exports are automobile vehicles and parts, machinery and equipment, high-technology merchandises, oil, natural gas, metals, and forest and farm merchandises.
3.2.3.2 Economic Indexs
Canada’s GDP stood at $ US 617.6 Billion. The rising prices rate steadied at 1.7 % , while the unemployment rate dropped to 7.8 % . In add-on, Global Imports topped $ US 217 Billion. Canada holds the keys to success in the new economic system: Canadian enterprisers are at the head of cardinal industrial and technological sectors ; our workers are skilled and nomadic ; and the Government of Canada is an of import spouse in procuring trade chances and back uping R ; A ; D. The authorities of Canada has undertaken to put the foundation for an economic system that is more flexible and better adapted to the challenges of the following millenary:
? By back uping R ; A ; D in cardinal sectors – $ 2.55 billion across Canada
? By puting in partnership with the private sector in cardinal growing countries such as environmental engineerings, enabling engineerings and the aerospace industry to increase our market portion abroad and guarantee economic growing at place
? By partnering with concern in seeking out foreign investing in leading-edge and growing sectors through investing Partnership Canada
? By subscribing an interprovincial trade understanding designed to increase the free motion of goods and services within Canada ;
? By implementing Canada Infrastructure Works, the national substructure plan, this contributes to the successful reclamation of our basic substructure
3.2.3.3 Social Development Indexs
A recent independent survey by the confer withing house KPMG confirmed that Canada ’ s societal plans represent an of import competitory border for Canadian concerns every bit good. For illustration, employer-paid wellness insurance premiums in Canada sum to merely 1 per centum of gross wage, compared with 8.2 per centum in the United States. The immigrant population in Canada is steadily lifting twelvemonth after twelvemonth ; refer to appendix? C? for a graph sketching Indian in-migration in mark countries.
3.2.4 Legal/Regulatory
Within the bounds set out by the Constitution, Torahs can be made or changed by agencies of written legislative acts enacted by Parliament or a provincial or territorial legislative assembly. Any Member of Parliament or a legislative assembly may suggest a new jurisprudence, but most new Torahs are put frontward by the authorities in power. A proposed jurisprudence must be presented for consideration by all members, who study and debate it. The proposal becomes a legislative act merely if it is approved by the bulk. Federal Torahs must be approved by both Houses of Parliament: the House of Commons and the Senate. These traditions form the footing of Canada ’ s legal heritage. Over clip, they have been adapted to run into Canadian demands. The tribunals interpret the jurisprudence in a manner that reflects altering conditions and fortunes. Canada ’ s Constitution is the supreme jurisprudence of the state, and it establishes the model for the system of jurisprudence and justness. It sets out the basic rights of persons in Canada, and defines the nature and powers of the federal and provincial authoritiess. Under Canada ’ s federal system of authorities, the authorization to do Torahs is divided between the Parliament of Canada and the provincial legislative assemblies. The tribunal system of each Pr
ovince is by and large divided into two degrees. At the first degree is the Provincial Court, which deals with most condemnable offenses. This degree may besides include Small Claims tribunals, which deal with private differences affecting limited amounts of money, and Youth and Family tribunals. Judges at this degree are appointed by the states. At the 2nd degree is the provincial Superior Court, which deals with the test of the most serious condemnable and civil instances. Above this degree of tribunal is the provincial Court of Appeal, which hears entreaties from the lower tribunals. Judges at these degrees are appointed by the federal authorities.
3.2.4 Fiscal Features
Canada’s budget revenues $ 79.2 billion outgos $ 102.0 billion, including capital outgos of $ 1.8 billion. Industrial production growing rate is 2.3 % . Exports totaled $ 127.2 billion, trade goods traded include ; newspaper, wood mush, lumber, grain, petroleum crude oil, natural gas, ferric and nonferrous ores, motor vehicles. Their chief trading spouses include US, Japan, UK, FRG, other EC, and USSR. Imports totaled $ 116.5 billion, trade goods traded included ; processed nutrients, drinks, petroleum crude oil, chemicals, industrial machinery, motor vehicles, lasting consumer goods, electronic computing machines. Their chief trading spouses included ; US, Japan, UK, FRG, other EC, Taiwan, South Korea, Mexico. The current external debt is $ 247 billion.
3.2.6 Physical Infrastructure
Busying the northern half of the North American continent, Canada has a land mass of 9 970 610 km2, doing it the second-largest state in the universe after Russia. From east to west, Canada encompasses six clip zones. To the South, Canada portions an 8892 kilometer boundary with the United States. To the North, the Arctic islands come within 800 kilometer of the North Pole. Canada ’ s neighbour across the Arctic Ocean is Russia. Because of the rough northern clime, merely 12 per centum of the land is suited for agribusiness. Therefore, most of the population of 30 million live within a few 100 kilometres of the southern boundary line, where the clime is milder, in a long thin set stretching between the Atlantic and the Pacific oceans. Canada has one-seventh of the universe ’ s fresh H2O. In add-on to the Great Lakes, which it portions with the United States, Canada has many big rivers and lakes. Canada is divided into seven parts, each with a really different landscape and clime.
1.The Pacific Coast
Bathed by warm, damp Pacific air currents, the British Columbia seashore, indented by deep fjords and shielded from Pacific storms by Vancouver Island, has the most moderate clime of Canada ’ s parts. Vancouver Island ’ s west seashore receives an exceeding sum of rain, giving it a temperate rain forest clime. Although it does non incorporate the diverseness of species of a tropical rain forest, the island ’ s west seashore does hold the oldest and tallest trees in Canada: Western Red Cedars 1300 old ages old and Douglas firs 90 m high.
2. The Cordillera
From British Columbia to merely east of the Alberta boundary line the land is immature, with rugged mountains and high tableland. Signs of geologically recent volcanic activity can be seen in Garibaldi Provincial Park in southern British Columbia and at Mount Edziza in the North. The Rocky Mountains, the Coastal Mountains and other scopes, running North to south, posed major technology jobs for the builders of the transcontinental railroads and main roads. Canada ’ s highest extremums, nevertheless, are non in the Rockies, but in the St. Elias Mountains, an extension of the Cordillera stretching north into the Yukon and Alaska. The highest point in Canada, Mount
Logan ( 6050 m ) rises amid a immense ice field in the southwest corner of Yukon, the largest ice cap South of the Arctic Circle. The British Columbia interior varies from alpine snowfields to deep vales where desert-like conditions prevail. On the leeward side of the mountains, for illustration, a rain-shadow consequence is created, coercing Okanogan Valley husbandmans to water their groves and vineries.
3. The Prairies
To drive across the Prairies is to see eternal Fieldss of wheat maturing under a sky that seems to travel on everlastingly. The fields of Alberta, Saskatchewan and Manitoba are among the richest grain-producing parts in the universe. Yet, even here are surprises. If you leave the route at Brooks, Alberta, and drive North, you descend into the Red Deer River Valley. Here, in desert-like conditions, H2O and air current have created unusual forms in the sandstone called “ hoodoos. ” The same forces of eroding have uncovered some of the largest concentrations of dinosaur dodos in the universe.
4. The Canadian Shield
A immense inland sea called Hudson Bay extends into the bosom of Canada, and wrapped around this bay is a bouldery part called the Canadian Shield. Canada ’ s largest geographical characteristic, it stretches east to Labrador, south to Kingston on Lake Ontario and north-west every bit far as the Arctic Ocean. The Shield is considered the karyon of the North American continent. Its gneiss and granite stones are 3.5 billion old ages old, three-fourthss the age of the Earth. Scraped by the progress and retreat of glaciers, the Shield has merely a thin bed of dirt that supports a boreal wood of spruce, fir, American larch and pine. The part is a depot of minerals, including gold, Ag, Zn, Cu and U.
5. The Great Lakes-St. Lawrence Lowlands
Southern Quebec and Ontario, the industrial heartland of Canada, contain Canada ’ s two largest metropoliss, Montreal and Toronto. In this little part, 50 per centum of Canadians live and 70 per centum of Canada ’ s manufactured goods are produced. The part besides has premier agricultural land, for illustration, the Niagara Peninsula. The big sweeps of lakes Erie and Ontario extend the figure of frost-free yearss, allowing the cultivation of grapes, Prunus persicas, pears and other fruits. The Great Lakes and St. Lawrence part is sugar maple state. In the fall, the sugar maple foliages, Canada ’ s national symbol, are ablaze in ruddy, orange and gold. The sap is collected in spring and evaporated to do maple sirup and sugar, a culinary daintiness foremost prepared and used by the Aboriginal North American peoples.
6. The Atlantic Provinces-Appalachian Region
New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland are the smallest Canadian states, and were the first to be settled by Europeans. The Grand Banks have been called the “ wheat Fieldss ” of Newfoundland. This shallow continental shelf extends 400 kilometer off the E seashore, where the commixture of ocean currents has created one of the richest fishing evidences in the universe. Once thought to incorporate a virtually unlimited supply of fish, the Banks are now considered a vulnerable resource that must be sagely managed. The Atlantic Provinces are an extension of the Appalachians, an antediluvian mountain scope. Much of the part has low, rugged hills and tableland and a profoundly indented coastline. Agribusiness flourishes in the fertile vales, such as the Saint John River Valley, in New Brunswick, and the Annapolis Valley, in Nova Scotia. Prince Edward Island in the Gulf of St. Lawrence has a gently turn overing landscape with a rich, ruddy dirt. This fertile island is Canada ’ s smallest state, doing up a mere 0.1 per centum of Canada ’ s land mass.
7. The Arctic
North of the tree line is a land of rough beauty. During the short summer, when daytime is about uninterrupted and a profuseness of flowers blooms on the tundra, the temperature can make 30oC. Yet, the winters are long, bitterly cold and dark. The Arctic is no longer an unaccessible frontier. Inuvik, in the Mackenzie delta, can be reached by route, and every community is served by air. Most have electricity, shops and wellness services. North of the mainland is a labyrinth of islands separated by convoluted passs and sounds, the most celebrated of which link together to organize the legendary Northwest Passage, the path to the Orient sought by so many early adventurers.
3.2.7 Commercial Infrastructure
3.2.7.1 Transportation system
Though Canada is the universe’s 2nd largest state, Canada ranks 28th in footings of population. With a population denseness of about three individuals per square kilometre, Canada’s 30 million people are scattered across an country that is more than 10 million square kilometres in size, stretching 5,500 kilometres from the Atlantic Ocean to the Pacific. Canada’s domestic paths are served by its two major bearers, Air Canada and Canadian Airlines International, and their regional affiliates, every bit good as by smaller independent operators that use both jet and propeller-driven equipment. In 1997, some 1,502 licensed domestic bearers provided scheduled and charter services throughout the state. Scheduled international services to and from 60 states are provided based on bilateral understandings between Canada and each state. The 1995? Open Skies? understanding with the United States, for illustration, has provided Canadians with significantly improved entree to major U.S. concern finishs. New international all-cargo air services policies have late been announced for both scheduled and hired flights to supply shippers and air bearers with extra chances and more flexibleness for traveling lading by air. Canada has more cars per individual than any other state in the universe except the United States, with at least one car for every two Canadians. Today there are more than 900,000 kilometres of roads and main roads ; the national main road system is over 24,000 kilometres in length. Canada besides boasts the longest main road in the universe? the Trans-Canada Highway? and the busiest subdivision of main road in the universe? Highway 401 through the Greater Toronto Area. Roads besides support one of the most extremely used signifiers of lading transit ; in 1997, approximately 86 per cent of entire freight surface grosss in Canada were generated by the hauling industry. An estimated 118,000 big trucks that haul freight commercially ; trucking grosss and services ( including for-hire, private and messenger ) were valued at about $ 31 billion in 1996. Railwaies continue to play an of import portion in Canada’s transit web. Canadian National Railway ( CN ) and Canadian Pacific Railway ( CP ) are responsible for runing most of Canada’s rail cargo services. VIA Rail Canada, a federal Crown corporation provides rider rail service. Approximately 46 Canadian railroads operate on some 50,000 route kilometres of path. In 1996, some 4 million-rail riders traveled a sum of 1.46 billion passenger-kilometers. Railways history for 280 billion tonne-kilometres of cargo.
3.2.7.2 Communication
As families go in Canada you would be hard pressed to happen a place without one phone allow entirely 2 or 3. Increasingly as phone companies compete for concern both local and long distance the happening of legion phones and/or phone lines per house additions. In add-on, everyplace you look person has a cellular phone, talk and travel society. As phone communicating moves to the digital age with digital phones in the place and portable phones it will go progressively low-cost and utile for everyone to hold one. In add-on, lets non bury the every turning Internet and its electronic mail and Internet phone capablenesss. About 85 % of people who own a computing machine are presently one manner or another hooked to an Internet supplier.
3.2.8 Product Fit with Market
Every turning immigrant populations say to us that we need to assist the immigrants stay in touch with their civilization. We feel that there is an untapped market in the Indian community for a shop that will supply original vesture, stuffs, family merchandises and artefacts.
3.2.9 Competitive Barriers
Our chief rivals, when sing the import of fabrics into Canada, are Indian weavers, dyers and craftspeople that may get down to export their ain genuinely made fabrics. The fabric shops that we plan to open will hold merely reliable Indian fabric carpets and stuffs include ; silks, wool, cashmere, cotton and more. Our shops will stress the civilization, tradition and quality workmanship associated with the fabrics and designs and spiels found on them. Other rivals may include those that sell “ rip-offs ” of our merchandise but the quality of such merchandises will non compare to the quality and workmanship of our merchandises.
3.2.10 Hazard Considerations
The major hazards involved in importing Indian fabrics are the costs involved. In order to sell fabrics productively, we are convinced that stores and dress shops should be opened in business district Toronto, Vancouver and Montreal. Rent in these types of countries can acquire dearly-won. Distribution costs should besides be considered. Another hazard to see is the consumer ’ s feeling or receptivity to the merchandise. We are depending non merely on Indian Canadians to buy the merchandise but besides Canadians in general.
4.1 Market/Customer Features
4.1.1 General
Canada has a population of about 31 280 000 people. Immigrants now populating in Canada represent 1/6 of the Canadian population. Indians represent a ample sum of the immigrant population. These Indian immigrants every bit good as anyone interested in reliable Indian fabrics will be our mark market. Tourists and Americans ( Seattle for case is near Vancouver ) we hope will besides take an involvement in our shop. This of class is dependent on location. Our stores will ideally be located downtown Toronto, Montreal and Vancouver where quality and singularity will be emphasized.
4.1.2 Domestic Mass Market
Canada ’ s GDP per capita is about $ 23 300. The unemployment is below 7.6 % , which is low and the labour force comprises 16 million people. 75 % of the labour force works in services, 16 % in fabrication, building 5 % , agriculture 3 % and other 1 % .
4.1.3 Cultural Features
Multiculturalism is a cardinal feature of Canadian society. Our society has ever been pluralist and diverse and is bound to go even more so. Already about two-fifths of the Canadian population has one beginning other than British, Gallic or Aboriginal. In 1971, Canada became the first state in the universe to follow a multiculturalism policy. In 1986, the authorities passed the Employment Equity Act and in 1988, it passed the Canadian Multiculturalism Act. Founded on a long tradition of Canadian human rights statute law, the Multiculturalism Policy affirms that Canada recognizes and values its rich cultural and racial diverseness. The Canadian Multiculturalism Act gives specific way to the federal authorities to work toward accomplishing equality in the economic, societal, cultural and political life of the state. Through its multiculturalism policy, the authorities wants to assist construct a more inclusive society based on regard, equality and the full engagement of all citizens, irrespective of race, cultural beginning, linguistic communication or faith. In a recent study of the UNESCO World Commission on Culture and Development, Canada ’ s attack to multiculturalism was cited as a theoretical account for other states. Canada is recognized today as a universe leader in this field.
4.2 Market Opportunity
By utilizing the cognition of the native people we plan to get down or concern ventures with, we feel we are acquiring first manus expertness in the company, which will profit in gross revenues, pre-purchase information for clients and station purchase services such as specific cleansing instructions for certain goods. We feel by working together with the native Indian people we ca tap Canada ’ s diverseness because it is progressively recognized as an plus in both the domestic and the international market, and as a major subscriber to Canadian economic prosperity. The Conference Board of Canada has worked with other concern, industry and trade associations to place new ways for Canadian organisations to utilize Canada ’ s lingual and cultural diverseness to their advantage at place and abroad. In add-on, the Business Development Bank of Canada consults on a regular basis with ethno cultural concern associations in major centres. Canada ’ s multicultural nature will go even more of an plus in the emerging planetary economic system. Canadian companies already recognize the benefits and are pulling on the cultural diverseness of our work force to obtain the linguistic communication and cultural accomplishments needed to vie successfully in international markets.
5.1 Distribution
We would wish to be working with a maker that prefers a Selective Distribution construct. We do non desire the same merchandises as everyone else ; we would wish to offer a new choice and altering choice sole to our shop. We would wish to wing into Vancouver and distribute from our Vancouver shop to our Toronto and Montreal Stores. We will wing our ware in direct to Vancouver from the Manufacturer. From at that place, it will be shipped via a secondary company such as UPS or FedEx to our Toronto and Montreal shops. Therefore, we plan to hold a spot bigger of a shop in Vancouver to manage transportation and receiving.
6.1 Execution Plan
We would wish to Implement this every bit shortly as practicably possible, it will take clip to garner all the loose terminals run intoing with makers, distributers and possible shop proprietors but its good worth the work
6.2 Product/Price Strategy
We will be transporting a little line to get down with, the initial lines will include ; garments, clothing stores, natural fabrics, dyes and place points ( i.e. carpets ) . We would wish to finally spread out our lines to include native art, local cleaning merchandises and go oning accoutrements. We have non set any stone solid monetary values, because we are having straight from the maker we are traveling to cut out some jobber and trader markups. Besides buy utilizing an set up bringing service such as FedEx we are traveling to salvage because they are moderately priced. We will be covering any operating expense and adding a 15 % -20 % grade up.
6.3 Advertising/Promotion Strategy
Our basic program for advertisement is to take a really enlightening attack because of our new thought ; we want to raise consciousness in the community and environing communities. To make this will publicize in local documents, daily and forte. We would besides wish to look at some event patronizing the beginning at the local cultural nines. We wont have a really big publicity are because we are covering with a merchandise that does non make a big sum of demand with competition.
6.4 Management Plan
We have decided to give a idea to franchising the shop, by allowing other people put the money up for the locations and utilizing us as an upper direction type function to carry on major concern and trade with channel members such as the maker and distributing companies. We feel this evidently cuts down on a batch of the hazard in the pecuniary country. We would wish to run the Vancouver shop thought to guarantee the chief shop taking attention of orders is done decently. We would wish besides to go through down our doctrine on staff holding a mix of Immigrants who already know our merchandise, Indian kids to assist make the younger market and Canadian opposite numbers to both groups to make our end of doing this shop popular to the Canadian population crestless wave.
Web Sites
1. Statistics Canada on the World Wide Web www.statcan.com
2. Yahoo Search Engine www.yahoo.com
3. Excite Search Engine www.excite.com
Books
1. Buying ; A ; Supply Management, Leenders ; A ; Fearon,
1997, Richard D. Irwin ( Times Mirror High Education Group )
2. Selling Management, Kotler ; A ; Turner
1998, Prentice-Hall Canada
3. International concern, Ball ; A ; McCulloch
1999, McGraw-Hill Companies Incorporated
