Essays on Business Process

This research paper tries to find a solution to a reallife problem of Maggi to launch its products as a Healthy Product. The introduction providesthe company background, operational & other important information provided by thecompany which would assist in taking the decision for the right brand extension strategy forMaggi. 4 5. TITLE: Maggi’s Brand Extension…

Money as a medium of exchange is an item that buyers give to sellers when they want to purchase goods or services. An example of how I use money as a medium of exchange is simple. Every week when I do my grocery shopping, I give the cashier money, whether it is in the form…

Many FMCG companies consider sales promotion an important part of their marketing strategy. Survey analysis shows that consumers do respond to sales promotion campaigns, although some customers remain loyal to specific brands. In India, the term FMCG (fast moving consumer goods) does not have a standardized definition and is commonly used for everyday products. The…

There are four groups that you can categorize the average shopper in: Hesitant, Looker, Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart, although at times may miss out on good items. When it comes to aggressive shoppers, they will often go out of their way to…

International strategy is important because business is a big factor that affects our world today. Thus business among countries or nations is capable of strategy hence international strategy. With the development of each country and the fast changing of technology, companies are bound into promoting and/or developing strategies. These strategies are more than of a…

Nowadays, almost everyone hears that Harley Davidson builds motorcycles, but this was not always the case. Like any success story, it starts quite dramatic, and now let’s get to know it in more detail. Fast forward to the beginning of the 20th century, more precisely, in 1901, in the city of Milwaukee, which is located…

1. Company Profile – Billabong International Ltd 1.1 – Overview of Billabong Billabong International Limited is an Australian based clothing company that established its business in 1980’s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in…

Describe the business portfolio and the options available to AWL. The business portfolio of AWL’s 1998 fiscal year consists of three SBUs, namely three new marketing textbooks, including Advertising and Sales Promotion Strategy, Analysis for Strategic Marketing and Marketing Engineering. We can also see these three textbooks in the GE Portfolio Matrix as shown in…

Do opposites attract? Meet Denis Ryan and Rod McCulloch partners in NovaScotian Crystal, a small company situated on the quaint waterfront of Halifax. NovaScotian Crystal makes fine crystal the traditional, old-fashioned, expensive way, with trained craftspeople. It is the only company in Canada that produces mouth-blown, hand-cut crystal. Ryan started the company in the late…

Three most significant differences in strategic positioning: Market positioning: Inditex has achieved the largest revenue in the specialty fashion retailing industry in recent years. Its main brand Zara is positioned as high-fashion apparel, comprising 66% of the total revenue. Other brands are lower-priced clothing targeted at youth, clothing for business, evening and casual needs. Inditex…