1.0 Introduction
Many organizations offer different products and are developed to fulfill certain goal. An example of such organization is Java House that roasts coffee and provides pastries, beverages and whole beans to its customers. Java House began its’ operation in 1998 with two branches and has expanded to more than 150 stores. The stores are located in five countries and currently are expanding into additional cultures and countries.
Java House is developed in a way that the products that they provide are of high quality and the services that are provide are of high quality. The aim of the report is to analyze Java House in terms of business vision, stakeholders, strategy, core processes, organizational structure and resources.
2.0 The Business
Java House provides high quality coffee, pastries and whole beans. It incorporates various stakeholders and strategies to ensure that their mission and vision succeeds.
2.1 Vision Statement
To establish the Java House as a premier supplier of the finest coffee at the same time ensuring that the organization principles and aspirations are maintained. Java House is determined to expand to many countries and to understand the requirements of the new locations. Moreover, Java House is determined to have stores in every corner and in each street in the location that they want. This vision has succeed, however, there are few challenges that they overcome with the development of strategies and policies that avert or reduces the challenges and improves the quality of the products.
2.2 Stakeholders
Java House is a profit making organization in which the stakeholders may be grouped as either internal or external. The internal stakeholders include the owners or shareholders, employees or staff and managers (Hickie 2006). The external stakeholders are the community, suppliers, customers and the government. Information concerning the stakeholders, their capacity towards reform, and their interest determines the capability and success of the organization.
The internal stakeholders are important in ensuring that the requirements of the organizations are meet. The coffee store is owned by four people and is planning to offer an IPO in the coming future. The four owners are the final decision makers and determine when certain policies should be followed and determining the way forward for the organization.
Managers and staff ensure that the policies and requirements plus the mission statement of the Java House are fulfilled. Like many organizations, staff and managers contribute a lot to the organization success and the management team of Java House has ensured that the person who contributes to the success of the coffee store is brought forward.
Managers and leaders are directed and asked to employ situational style of leadership to ensure that the staff and employees are able to fulfill their duties within the set guidelines. This means that the employees and staff have a say in contribution to the decisions that have to be made. Some members of the staff are included in strategic and policies teams to ensure that they contribute their understanding to the different fields (Zurada 2001).
External stakeholders are important in the organization since they provide the requirements that ensures that the organization succeeds in there policies. Suppliers provide the raw materials and ensure that whatever the organization wants are provided at the right time. Customers consumes the products that are provided motivates the staff and provides the profits and revenues that ensures the success of the organization.
2.3 Strategies
Java House has developed various strategies that control the way that it operates and ways that ensure that the organization fulfills the mission statement. Java House has laid down five strategies that guide the way that it operates and ways that ensure that goals and objectives are fulfilled.
One of the strategies that Java House has developed is the addition of more stores. So far, Java House has been successful in expanding its stores and there are additional plans that show that the store will expand more. Oversee investment has been successful with global strategy.
Java House has a large product line. The coffee store provides beverages, whole beans and pastries that ensure that all preference of customers is usually under one roof. Moreover, the coffee store is developing new products; develop new ideas and new experiences that put forefront the customers’ requirements (Mertens 2003).
The coffee store has an elaborate strategy that the staff are selected and trained. In any employment plan, the store ensures that they understand the community and employs diverse people who fulfill their strategies. Thus, Java House specifically trains the staff and ensures that policies and requirements of the store are instilled.
Moreover, the store has developed ways that expands their selling power. New ways have been developed such as electronic selling and mailing which ensures that the products reach a large market segment. Hence, it has entered joint ventures and licensing that ensures that the products that they produce and sell are associated with reputed partners.
2.4 Core Process
Java House has to ensure that it maintains and expands its current status. To fulfill this mission, the important aspects in the way that consumers or customers’ are satisfied by the products and services that are provided by the organization. This means that there are processes that touch the store’s customers and are critical in the consumer/customer life cycle in the Java House. Hence, the life cycle brings together the product, marketing and delivery of the finished product ensuring that each sector is supported in the right way.
Java House has developed a large number of products depending on situations. The products reflect the requirements and preference of the customers. The coffee store has ensured that the beverages, whole beans and pastries are of the right quality with the required service. This ensures that the products concurrent with customers.
Marketing of the product is important since it exposes the capability of the coffee store. It ensures that the products are exposed so that the customers have the chance of sampling them. Marketing strategies and objectives are set in a way that ensures the right market segment or targets and goals are achieved. The aspirations of the Java House are brought into daily life of customers’ through the quality of the product (Cobman 2005).
Many ways are in place that ensures that the customers receive the required product. Logistics has been the corner stone of the company’s success and the products are delivered to the customers through mail. Java House has ensured that at every corner or street there is a store that sells their products.
2.5 High-Level Structure
To some extent, Java House is a numerous organization and has developed a matrix structure, which ensures that the requirements of the organization are achieved. The structure brings together product based divisions and functionality. Java House instill team spirit through empowering of the employees in making own decisions and training them to develop soft and hard skills. Thus, the customer service that is provided by Java House is of high quality (Osborne 2006).
Each employee is required to fulfill certain duty that ensures that the Java House succeeds. Employee are structured are educated in the way that they are supposed to fulfill the requirements of the organization.
2.6 Resources
Java House has varied resources that ensure the success of the strategies that they have planned and developed. The important resource is the human resource. Human resource is of high standards, which ensures that quality services and product are provided. The staff are trained and given the knowledge that ensures that the customers’ requirements are provided. Employees bring in the diverse cultures in which the stores are located and fulfill the requirements of the customers at that location (Smith 2003).
The organizational infrastructure is developed in such a way that it maxims the way that it fulfills the requirements of the organization. Java House owns many stores and depots that ensure customers can access the products easily. Logistics is developed and delivery of products can be accomplished at a faster rate. The internet access ensures that the target market and the general market are reached. The website gives the ability to the customer to order the product that they require and the product is later delivered to the location that they require. It has collaborated with various organizations and has signed licenses that ensure that the products are delivered at the right location.
3.0 Conclusion
Java House is one stop store for beverages, whole beans and pastries. It has expanded over time employing globalization strategies that ensures that at each location that the hotel locates is successful. The vision of the organization ensures that the employees and managers fulfills their requirements and bring each stakeholder in fulfilling there duties. The stakeholders are required to fulfill different responsibilities and roles to ensure that each interest is achieved. Strategies have been developed including location, product line and marketing strategies ensures that the company is successful. Core process has been defined, the organizational structure is conclusive and resources assist in the fulfillment of the requirements of the organization.
4.0 Reference
Cobman, D., 2005. Business Information Systems: Analysis, Design and Practice. New York: Prentice Hall Publishers .
Hickie, S., 2006. Business Information Systems: Development and Technology. New York: McGraw Hall Publishers.
Howard, K., 2004. Implementation of Strategies. London: Oxford University Press.
Osborne, L., 2006. Organization Structures and Application. New York: Cambridge University Press.
Mertens, P., 2003. Introduction to Business Information Systems. Jakarta: Prentice Hall of Jakarta.
Smith, G., 2003. Business Information Management. London: Longman.
Zurada, J., 2001. Knowledge Discovery for Business Information System. New York: Oxford University Press.
