As we know, there was a huge high-tech competition in Europe. Jorma Jaakko Ollila became the most important person for a Finnish company Nokia in 1992. At that time, although the suicide of the company’s. Kari Kairamo combined with the difficult trading conditions, which Nokia was suffering a lot, with Ollila’s leadership, Nokia turned to be the most valuable company in Europe in less than 8 years. Ollila was born on August 15th, 1950 in Finland. He was a brilliant student when he was 17 years old he got a scholarship at Atlantic college from his headmaster. It was a significant experience for his life in the college which taught him with leadership ability. After got the undergraduate degree in Politics Science from University of Helsinki in 1976 he got one master degree at London School of Economics in 1978. and another master degree from Helsinki University of Technology.
At first, in order to make the company more competitive, he reinventing Nokia (Biograph forum, 2011) repealed other noncore, none telecoms business concentrated on the cellular phone manufacturing. Despite his new strategy haven’t got a common view, the facts indicated it worth doing. It brought $2 billion in 1993, the profits reached $10 billion, a figure in 2000 showed that, “operating profits soared 56 percent to $3. 45 billion and net sales jumped 57 percent to nearly $18 billion. Growth was slower but solid in 2001, when Nokia registered operating profits of $4. 8 billion. Between 1995 and 2000 the price of Nokia shares traded on the New York Stock Exchange rose 2,000 percent. As early as the mid-1990s Nokia was positioned to challenge the industry leaders Ericsson and Motorola for the lead in the worldwide cell-phone market” (Biograph forum, 2011).
Secondly, Ollila set title chairman of the board of director which made the employees more independent. In addition, he would like to accept faults and mistakes. Thirdly, he prefer to have a communication with his competitors, like AT&T and IBM, pursuing joint ventures. To sum up, all of these methods help him to be successful and the leadership ability might be the critical factor. What’s more, Ollila got many awards shuch as Order of the White Star, Estonia, 1995; Order of Merit, Hungarian Republic, 1996; In my opinion, except his own ability what he does make him more successful.