The doctrine of marketing demands to be owned by everyone from within the organisation. Selling focal points on the satisfaction of client demands, Selling is non merely much broader than merchandising, it is non a specialised activity at all It encompasses the full concern wants and demands. Future demands have to be identified and anticipated. The selling construct is a doctrine. It makes the client, and the satisfaction of his or her demands, the focal point of all concern activities. It is driven by senior directors, passionate about pleasing their customers.Marketing is non merely much broader than merchandising, it is non a specialised activity at all It encompasses the full concern. It is the whole concern seen from the point of position of the concluding consequence, that is, from the client ‘s point of position. Concern and duty for marketing must therefore permeate all countries of the enterprise.This client focused doctrine is known as the ‘marketing construct ‘ . The selling construct is a doctrine, non a system of selling or an organisational construction. It is founded on the belief that profitable gross revenues and satisfactory returns on investing can merely be achieved by placing, expecting and fulfilling client demands and desires.
INTRODUCTION OF Q1 ;
Lost World of TambunTheme Parks in Malaysia
The latest attractive force from Sunway CityA IpohA in Tambun, the Lost World is a new H2O subject park in Perak set to supply you a fun-filled escapade for friends and household! Nestled among exuberant verdure and limestone hills, the Lost World has a host of exciting activities to maintain you coming back for more.
Question 1:
Your function:
You are required to choose a subject park of your pick. You are required to find their organisational construction, merchandises, markets, and rivals.
Introduction
As portion of your research, you will necessitate to specify the construction of the franchise and the merchandise that is being offered to the consumer.
Content
You are required to analyse:
Their market strength
Their zone of natural enlargement
Brand placement and marketability of their trade name
Suggest stairss to better their gross revenues and net incomes
Suggest how they can take their concern to a planetary graduated table
Drumhead
Conclude your research by sum uping all the above and supply a concluding solution on how the subject park may boom in a completion market topographic point.
All cost for the event and portfolio must be self support. Olympia College will non be responsible for any cost or any unanticipated fortunes occurred during this event.
Answer Q1
As portion of our assignment, I have chose the Lost World of Tambun subject park as my pick for making my assignment. From my ain research, there is five chief elements which make up this universe of escapades which is as stated in the construction belowaˆ¦
Jungle Wave Bay
CLIFF RACER
Tiger Valley
Water park
Hot Springs & A ; Spa
FIVE Elementss
Water Park
An finely beautiful Waterfall Beach Garden & A ; tickle pinking H2O drives in the subject park for everyone at the H2O park and where the H2O beach garden were the biggest moving ridge pool in Malaysia where the moving ridges could swell up to 3 pess high. At at that place, you could happen a perfectly perfect landscaped beach which surrounded by 20 pess duplicate waterfalls with two rivers fluxing into the pool. There is besides a musical organic structure wash as a refreshment before to the caption of Sandy Bay.
Explorabay, a childs – merely zone which is specially designed for childs while Cliff Racer are intend for a grownup and young person. And of class, the longest inflatable tubing drive in Malaysia, Tube Raiders which is the household – front-runner giant slides while Adventure River is more on loosen uping H2O drive.
Cliff Racer
Sail through the jungle canopy in an old mine cart after a bead from dizzying highs ; merely like in the old Wild Wild West films! The park is perfect for those household adventures. Be certain to convey trim apparels for a alteration after a whole twenty-four hours ‘s merriment on the legion H2O slides and H2O games. The park besides plays host to a few Liberation Tigers of Tamil Eelams and albino tiger greenhorn and visitants can witness the tiger feeding times between 11.30am to 5pm every twenty-four hours. The park is unfastened mundane except Tuesdays ( school/public vacations excluded ) from 11am – 6pm. One can hold a cocktail at the Rum Jungle Bar between 6pm – 9pm every dark. Entrance tickets start at approximately RM25 per grownup and RM 19 per kid ( kids under 90cm gets free entryway ) . The park besides offers particular nutrient, entryway and drives packages.A
Lost World Hot Springs & A ; Spa
As the latest addendum for the visitants to bask the inimitable feel of the hot spring, the H2O in the hot spring semen from a natural beginning, and this is a sanctuary for the visitants to loosen up and bask and to see hygienic and rejuvenating hot H2O. Besides, there are many other elements which are catered for the visitants showing the ultimate relaxation experience
Tiger Valley
There are feeding Liberation Tigers of Tamil Eelams show and their grips at drama in the tiger vale. You can larn abit about how the Liberation Tigers of Tamil Eelams are cared through the vale ‘s educational plan where you will be able to acquire close and personal with one of these keen Liberation Tigers of Tamil Eelams.
Lost World Petting Zoo
Visitors can take a walk on the wild side and The Petting Zoo allows the populace to touch, experience, provender and drama with the animate beings ; giving those looking for a more personal brush, a closer position.
Body
Market Strength
So many words packed into one, the Lost World of Tambun, where supplying an action – packed with exciting escapades with the most sensational drives and glamor in Ipoh, Malaysia. A 60 million Ringgit subject park which located in this historical town of Ipoh, in the center of the North – South corridor in Perak ; and is set in the congenital landscapes of Ipoh, surrounded by finely breath – taking limestone characteristics.
The Lost World of Tambun has its ain market strength merely like the other subject park as good. As my research all over these theme Parkss, The Lost World of Tambun is the best subject Parks if compared to all the rivals around within the northern part in Ipoh illustration like Bukit Merah. They has supplying a assortment services which provides leisure, relaxation, enjoyment every bit good as amusement. Furthermore, the monetary value are rather sensible for the services they are supplying.
As another market strength, Lost universe of Tambun is the lone subject park with natural hot spring and the H2O come from natural beginning and the thermic H2O in the pool are non recycled. Furthermore, they got a formation of the base entirely stone formation – 10 floor edifice within the subject park. Based on the 4Ps, topographic point, people, publicity and merchandises, Lost World of Tambun had provides all these 4Ps if compared to other rivals as their market strength.
Topographic point
800 parking infinites provided
Good transit
Natural & A ; pleasant landscape
Peoples
Good services
Caring from staffs
Friendliness from staffs
Promotion
Invite international public presentation during parties ; beach party
Promote online through hot web sites ; facebook, etcaˆ¦
Promote through travel and circuit bureaus for bundles
Merchandise
Water Park
Amusement Park
Lost World Hot Springs & A ; Spa
Tiger Valley
Lost World Petting Zoo
Zone of Expansion
For your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future enlargement, they should take this advantage to do more for its zone of natural enlargement use from the natural beginnings. Presently, they are constructing a hotel of themselves which are rated as 4 – 5 star classs ; visitants like foreign visitants do non necessitate to look for other adjustments and can merely remain inside the Lost World of Tambun ‘s Hotel which are surrounded by natural beginning. Besides, they are besides upgrading the hot spring & A ; spa subdivision. As their future enlargement, it could construct up a monorail system for the overall handiness within the subject park itself ; visitants are able to go from the subject park back to the hotel after adventurer.
Furthermore, broad natural resources in their subject park which enable them to hold their ain cave which creates jungle trailing and undermine researching experience for clients. They should spread out more on dry drives in did of lone focal point in wet drives as there is already a batch of wet drives. This will enable the visitants to hold more picks during their adventurer and will non experience drilling.
Brand placement and marketability of their trade name
A great subject park which have its ain nature and gave us a reviewing feeling when you are populating in a feverish life style ; a manner to expose yourself to the nature. Besides, it is a clip for every member in a household to pass their clip together and have fun in Lost World of Tambun. This is a manner for household bonding to go on. Furthermore, we can pass our clip with our friends during vacation at there for amusement and leisure. And of class, it is a good topographic point for a twosome to hold a great twenty-four hours.
What are they celebrated for? Their natural resources and it located in a historical topographic point in Ipoh with natural thermic H2O beginnings. They are besides considered as ‘under the umbrella of Sunway Groups ‘ which lead them to success because Sunway group had prove themselves in Sunway Lagoon.
Stairss to better their gross revenues and net income
In order to better their gross revenues and net income, they should depend on the economic system graduated table which is cut down their cost in order to acquire more people. Besides, it ‘s besides depends on how they generate their net income through the bing merchandises. They can besides supply more new household bundles and teenage bundles. Another measure to better their gross revenues and net income is to widen concern hr for dry Parkss and more events should be organize illustration like beach party. International public presentations should be invite illustration like super junior, inquire misss and large knock in order to pull more visitants. And of class, particular rates for senior citizen should be apply and playthings should be given to childs to demo that the direction is caring plenty even to every individual affair.
How they can take their concern to a planetary graduated table
Widen their concern to planetary graduated table, they can cover with the travel and tour regencies for bundles and brings the touristry to Lost World of Tambun and allow them acknowledge it and convey back this information back to the state. Furthermore, they can hold a trade with a state embassador to advance their subject park in their ain state and to pull foreign investing illustration like an large organisation and this will take them to develop another subdivision in their state by the aid in modal from the organisation ; aiming hot conditions state like India. Besides, it should hold a trade with big organisation to hold a large retreat ( international conference ) . And of class, the lost universe direction should besides publicize their subject park through hot web sites illustration like facebook.com, youtube.com, twitter.com and etcaˆ¦
Decision
In anyA businessA success, selling ever plays a cardinal portion. You have to do a good relationship with your clients. You need to work out how you will make and win new clients and do certain that they will be happy and remain satisfied of the services you are supplying them. You need to ever reexamine and maintain on bettering everything you do to remain in front of the competition.Although selling plays an of import function, it will non vouch gross revenues unless by making it with a laid out program. A well-researched and logical program is of import to hold a better opportunity of constructing a long-run profitable relationships. A selling program will function as a mention or your footing to put to death a selling scheme. By puting out programs, it will put out a clear aims and explains how you will accomplish them. You can specify your concern good if you have a written papers that inside informations the necessary actions to accomplish your selling ends. A selling program is considered a portion of an over all concern plan.A
