The Strategic Goals and Objectives: Organizational Goals, Strategies and Tactics

Table of Content

Organizational goals, strategies and tactics should be tied into an organization’s mission and vision. The strategic goals and objectives should support the goals of the mission and vision of the organization. The organizations’ leaders should work closely with its board of directors, executive director, managers and employees to create the business strategies for all aspects of the organizational business plan.

The strategy defines the tactics and methods the board of directors and executive staff and employees will use to ensure the organizations success. It is very important that any organization whether the organization is a for profit or a nonprofit charitable organization to have a strategy plan. It is what drives the organization toward carry out the mission, vision and the goals of the organization. However, it is very important to have a business strategy plan for any business seeking to be successful at whatever kind of organization or business that they are creating.

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Strategy and tactics are two different things but they definitely go hand in hand when working with an organization. When you formulate business strategy you choose tactics that will help to achieve your strategic goals. Strategy refers to a direction toward a goal. Tactics are the actions taken to support that strategy. However most businesses deal with five types of strategy and the tactics used to achieve strategic goals: product, pricing, marketing, operational and financial strategies (Strategy Implementation, 2012).

According to texts, there is a goal statement, set of strategies, tactics for achieving the strategies, and overall goal measures (London & Edward, 2012). Therefore, strategic goals are usually set by the top management through support of the mission and vision statement set by the organization. The strategic goals are usually related to the organizations many departments or one specific department within the organization. In order for an organization to run smoothly the strategic and tactical planning must be in place. All of the organizations activities should be outlined before the plans are under-taken.

However, having a plan most of the time will secure success for the organization. The top management should performance a SWOT analysis to ensure the organizations success. Once they identify the strengths, weaknesses, opportunities and threats the organization can move forward towards success. The strategic business plan outlines the organization’s mission and vision, once the organization outlines its strengths and weaknesses; the organizations can then set its long-term goals and objectives. A tactical business plan defines the organization’s short-term vision.

Both long-term and short-term goals are used to implement the plans of the organization, which are formulated by upper management. Also a tactical plan is tell the public on how, who and where the organization is going from here. According to our text, setting specific goals is more effective than simply trying to “do your best. ” Goal setting influences the motivation to discover ways to attain the goal. Difficult, challenges goals lead to higher levels of performance (London & Edward, 2012).

Strategic planning within an organization provides the “how” to the organizational goal question: “What are we trying to accomplish? The nature of developing strategy implies that the organization has not only set some goals, but has a plan to accomplish those goals. Just as a disciplined Olympic athlete sets out to win a medal by developing an approach to a sport, committing to train, working on weak points, enhancing strengths, and finally, competing to win, strategic planning provides the discipline for an organization to reach its goals as well. (e. How) As work progresses, established strategies allow workers to measure their progress against these strategies.

Even when immersed in tactical details, this allows them to see progress against strategic plans, and better understand how their work supports organizational goals (e. How. com). Also another way to measure success is to have customers and our employees do online or manual surveys. If the organization deals with a lot of customers, employees should practice using good customer service, because then your organization has the opportunity to get more customers. Therefore, a successful organization will have many satisfied customers. It is known that if an organization has satisfied employees, it means satisfied customers.

However that is another way that a company or organization can measure success. Because satisfied employees are more committed, enthusiastic, and passionate about their job and the company. Nevertheless a successful organization is always looking to add new products and services. As well as continue growing the business through great practices such as good customer service and increasing the line of products. Introducing new produce’s and services to the employees and customers is a sure sign of success and growth.


  1. London, M. , & Edward, M. (2012). Leadership for today and the future. 1st. ed. ). San Diego, CA: Bridgepoint Education, Inc. Retrieved (2012) from Reference for Business “Strategy Implementation” http://www. referenceforbusiness. com/management/Sc-Str/Strategy-Implementation. html
  2. Retrieved (2012) from Reference for Business “Goals and Goal Settings” http://www. referenceforbusiness. com/management/Ex-Gov/Goals-and-Goal-Setting. html
  3. Retrieved (2012) frome. How. com “Why is Strategic Planning Important to and Organization” http://www. ehow. com/about_6570141_strategic-planning-important-organization_. html

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The Strategic Goals and Objectives: Organizational Goals, Strategies and Tactics. (2016, Dec 10). Retrieved from

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