What Is Vector Marketing?

Updated: September 15, 2022
Vector Marketing is a direct sales company that sells Cutco knives. The company recruits college students to sell the knives door-to-door.
Detailed answer:

Vector Marketing is a direct sales company that sells Cutco Cutlery. They recruit college students and recent graduates to sell their products.

Vector Marketing has been criticized for its high-pressure sales tactics, with some former employees claiming that they were pressured to lie about company policies, and even to tell potential customers that they were required to purchase a starter kit of Cutco products in order to become sales reps.

Vector Marketing requires its sales reps to purchase a starter kit of Cutco products, which typically costs around $200. This expense is part of what has caused Vector Marketing to be accused of being a pyramid scheme.

Vector Marketing offers a base pay plus commission structure: the more you sell, the more money you make! But if you’re not selling enough merchandise, you will not make enough money from commissions alone—which could lead some employees to feel pressure into buying starter kits themselves just so they can meet their quotas.

Vector Marketing has an A+ rating with the Better Business Bureau (BBB). In fact, they have over 200 complaints against them in the past three years—but most have been resolved by Vector Marketing itself or by other customers who have stepped.

What Is Vector Marketing?. (2022, Sep 13). Retrieved from https://graduateway.com/qa/what-is-vector-marketing/