The mission statement of Southwest Airlines

Table of Content

We are committed to supply our Employees a stable work environment with equal chance for acquisition and personal growing. Creativity and invention are encouraged for bettering the effectivity of Southwest Airlines. Above all, employees will be provided the same concern, regard, and caring attitude within the organisation that they are expected to portion externally with every Southwest Customer.

Their mission is a good one as it aims at actuating and promoting employees and besides ensures that clients are comfy and good taken attention of. It besides shows concern for some stakeholders: employees and clients.Southwest Airlines Vision statement Our vision is to spread out our locations both domestic and abroad by being the largest and most profitable air hose company to accomplish both short and long-haul bearers expeditiously and with low cost. Besides to be an air hose bearer that has the most productive work force to vouch the best flight possible for each and every rider.

This essay could be plagiarized. Get your custom essay
“Dirty Pretty Things” Acts of Desperation: The State of Being Desperate
128 writers

ready to help you now

Get original paper

Without paying upfront

The vision statement for sou’-west air hoses can be considered to be a good one in that, it is besides realistic since the marks it has set to accomplish are realistic and are hence non excessively far-fetched. It ‘s besides credible in that it does n’t seek to compare itself to other already established and successful air hoses. It further includes its clients, and employees, who are portion of the stakeholders, in the statement.Statement of goals/objectives and beliefs of Southwest air hoses  To increase locally through promoting clients ‘ satisfaction.

Improve the effectivity of Southwest Airlines through creativeness and invention.Goals and aims of Southwest air hose into two subdivisions ( fiscal & A ; strategic ) , as each one of them employs a different way in finding the company ‘s chief ends and aims.Fiscal aims: 1. Lower Costss.

2. Increase profitableness for the air hoses.Strategic aims:1. Better corporate public presentation through using concern intelligence.

2. To turn into an internationally recognized organisation.Southwest air hoses have a logical and feasible statement of ends. They know they are viing on international evidences and that is an accomplishable end sing they are considered to be the largest air hose bearer in the universe.

A good mission statement should hold existent grit and a existent significance. This fundamentally means that a mission should non merely be words set together for the interest of show. A mission statement should be realistic, it should n’t sound forced it should be easy credible to the clients, employees and the general populace. For a mission statement to be considered as good, it should be realistic, it should n’t incorporate prevarications or false statements, everything it contains should be true.

It should be backed up by company values which dictate how employees should act, in order to accomplish the mission. This implies that the values must be devised before the organisation comes up with a mission statement. Valuess are core to the mission statement since these are the ways in which employees should act within the organisation.For a mission statement to be considered to be good, it should integrate the sentiments and feelings of clients about the organisation and its merchandises and services.

Customers make the organisation ; in fact, the chief ground a mission statement is devised in the first topographic point is for the clients. Feedback from clients to fulfill clients, which is the best manner to happen out what they want from the organisation.A good mission statement should be able to oblige action from clients, since they have a significance. An emotional angle would be a good manner to oblige action from the clients towards the organisation.

It should besides be able to oblige employees to work harder and better the organisationA good mission statement incorporates the merchandises and services a company offers in brevity. I believe that a mission statement should be direct, it should n’t travel around in circles, and the organisations, merchandises and services should be inclusive in the mission statement.Learn everything you can about the organisation so as to come up with a good vision statement. There is no replacement for a thorough apprehension of the organisation as a foundation for your vision.

First and first, one should endeavor to understand the organisation wholly so as to cognize what has and has n’t been done and besides what can be done what is allowed is besides of import to cognize.It would do a good vision statement if cardinal people within and outside the organisation were involved when coming up with a vision statement. There are people who have an involvement in the organisation though they are n’t truly portion of it. If you ‘re traveling to acquire others to purchase into your vision, if it ‘s traveling to be a entirely shared vision, engagement of at least the cardinal people in the organisation is indispensable.

Those from outside the organisation can come up with new thoughts those in the organisation had n’t thought of. As the expression goes, ‘two caputs are better than one ‘ , therefore it ‘s advisable to integrate others.Keep an unfastened head as you explore the options for a new vision. Do n’t be constrained in your thought by the organisation ‘s current way – it may be right, but it may non.

When coming up with a new vision guarantee that you keep an unfastened head and seek every bit much as you can to come up with new and original thoughts. You do n’t hold to be bound by the bing organisational way.Encourage input from your co-workers and subsidiaries. Another injunction about non seeking to make it entirely: those down in the organisation frequently know it best and have a wealth of untapped thoughts.

Teamwork is a really of import in any concern organisation and it plays a great function in the success of a concern in the same manner, sentiments from co-workers and subsidiaries on a suited vision statement is a opportunity to let for squad work in an organisation. A great thought can come from anyone regardless of their station in the organisation, be they direction or low-level staff.Understand and appreciate the bing vision. Provide continuity if possible, and do n’t throw out good thoughts because you did n’t arise them.

A new vision statement can easy come from an bing one therefore advancing continuity in the organisation.Differencesbetweena vision and a mission statement. Vision statement It defines the hereafter of the organisation, what the organisation seeks to accomplish in the close or distant hereafter.It is used to come up with the mission statement.

Mission statement It defines the organisation ‘s intent presently, what the organisation stands for and what it undertakes in its activities.It incorporates the vision statement to come up with a comprehensive mission statement.It ‘s brief and straight to the point though it incorporates the merchandises and services of an organisation.Similarities of vision and mission statements They should both integrate the other employees in the organisation.

It should n’t be a determination for the direction degree merely, other employees should be incorporated excessively in the procedure.They should both be existent and have a significance. They should be more than words so that they can oblige one to action.Both should be compatible with the company ‘s work civilization and values that guide the employees.

Both should incorporate some input from clients, employees and other people who have important involvement in the organisation. This ensures that the mission and vision statements are strong and good plenty for the organisation in inquiry. The more varied input there is, the more diverse and improved a mission and/or vision statement.

Cite this page

The mission statement of Southwest Airlines. (2017, Jun 30). Retrieved from

Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront