Essays on Airline Industry

Classic Airlines focuses on marketing their flights and costs. Another important product Classic Airlines is marketing is their customer service capabilities. According to Kotler and Keller (2006), “Marketing deals with identifying and meeting human and social needs. ” Classic Airlines is working towards meeting the marketing goal of meeting the needs of their customers as…

What is airline catering? Airline catering is a business that provides food service at a remote site, specifically airline companies. It involves providing meals for passengers on board an aircraft as well as for restaurants situated at airport terminals. Modern airports have a variety of food and beverage outlets to cater to the increasing number…

In recent history, the global aircraft manufacturing and assembly has been controlled by two companies. The first of these companies, Boeing, was founded in 1916 in the Northwest United States and still survives today. Their direct competition, Airbus, was created in 1970 and by 1981, was controlled by France, Germany, Spain and Britain with support…

Herb Kelleher is one of the most charismatic leaders ever seen. His leadership style and vision is exemplary for all the leaders of today to follow. Charisma is the ability to win the passion and devotion of a large number of followers (Conger, Kanungo, Menon & Mathur, 1997) and this is exactly what Herb Kelleher…

The Airlines in India industry profile is an indispensable resource for top-level informations and analysis covering the Airlines industry. It includes informations on market size and cleavage, plus textual and graphical analysis of the cardinal tendencies and competitory landscape, taking companies and demographic information. Contains an executive sum-up and informations on value, volume and/or cleavage….

The airline industry, heavily impacted by Michael Porter’s Five Forces model, plays a significant role in the global economy. Currently, the most influential force in this industry is market saturation. Both local and international markets are inundated with an excess of service providers. Airlines continually engage in fierce competition, vying for superiority in areas such…

Despite the challenging financial circumstances, Delta Airlines distinguished itself by ensuring competitive salaries and job security for its employees, unlike other airlines that resorted to layoffs and bankruptcy filings. However, this practice was not consistently maintained during Ronald Allen’s tenure as CEO from 1987 to 1997. Specifically, in 1993 and 1994, human relations suffered significantly…

Introduction The Passenger Airline Group Lufthansa is the core business segment of the Lufthansa Group. It is the most prestigious and largest airline of the world. It is an aviation group with a network of more than 400 subsidiaries around the globe as well. In 2011, the Lufthansa Group employed approximately 120,000 people, generating revenues…

Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002, Tony re-launched AirAsia (previously a struggling government-owned airline)…

Company Overview Southwest Airlines began operations in 1971, with the company’s initial service taking place between Dallas, Texas, Houston, Texas, and San Antonio, Texas (Southwest Airlines, 2006). Rollin King and Herb Kelleher started the company with a simple mission focused on being different than other airlines; their chief focus was to provide on-time flights at…